April 22, 2021 - While this year's season is still leaving the country in suspense, another advantage for successful results can be seen in the development of rural tourism in Croatia.

Numerous experts and scientists participated earlier this month in an online panel „Quality and Sustainability in Rural Tourism“, reports Klubselo.hr, an official website of the Croatian Association for Tourism and Rural Development. This is just one part of the Quality and Sustainability in Rural Tourism project backed by the Ministry of Tourism. The project concluded on April 15, and it saw panels, education, and a concluded study of management in rural tourism to help the development of the field.  

It's established that introducing quality standards and a special law on rural tourism is needed. 

„The Croatian wine scene has strongly developed. We can't compete with quantity, but we can with quality and richness of wine sorts, particularly native sorts which the world craves for more and more“, said faculty professor in Zagreb, Edi Maletić, for Klubselo.hr Agronomy.

Quality over quantity can, of course, be applied to rural tourism in general. That particular field saw raised interest with the novel coronavirus pandemic as tourists are now more interested in loneliness, peace, and authenticity.

Božo Skoko, an expert on PR and marketing and a professor at the Faculty of Political Science in Zagreb, says that traveling limitations encourage exploration of rural areas and consumption of local products. 

„Crisis is an opportunity for further touristic development. New norms and behavior rules appeared. We have more free time for family, contemplating, hobbies, meditation… social responsibility and ecological consciousness arise, and these factors have a more and more significant role in choosing destinations“, said Skoko to Klubselo.hr.

Dijana Katica, president of the Croatian Association for Tourism and Rural Development, says that there is a lot to learn from Italy, France, and Austria who have a long tradition of rural tourism.  

„Big attention is given to quality standards that aim at the diverse offer, specialization of services and to guarantee quality to users which are measured by elaborated standards“, describes Katica of the practice of the three mentioned countries. 

Vacation House "Slavonka" © Hrvatska udruga za turizam i ruralni razvoj "Klub članova Selo"

Hard work for season preparation already done

Croatia is trying to secure the uncertain season of 2021. While destinations as Vir seems to hold quite good, the overall strategy of vaccination and testing points by the Croatian Tourist Board is seen as a good way to make people safe while visiting Croatia. Apart from that, as TCN already reported, a lot is investing in health tourism, nautical tourism sees the digitalization of its system for easier arrival, and local initiatives in Novalja are also committed to expanding its offer further from party tourism of Zrće beach.

No doubt that further development of rural tourism can only be a hidden ace for the 2021 season rescue. And the still relevant Touch of Baranja photo exhibition in Zagreb is the first step of a specific action. 

As Croatian wine is one of the more developed parts of the rural offer, learn more about Croatia's wine on our TC page. 

For more about travel in Croatia, follow TCN's dedicated page.