April 6, 2021 - The first Croatian scientific book on hospitality (Excellence as a Standard in Hospitality Business) backed by the experiences of two respected authors in the business has been released! 

As Turizmoteka reports, the book published by the Aspira school (original title: Izvrsnost kao standard u ugostiteljskom poslovanju) has four chapters and 24 subchapters which will help further develop the business to the experience and allow unexperienced to set up the optimal business concept“.

The book covers specifics of the hospitality business, criteria for hiring new workers, explores questions of discipline and offers interesting findings on why some bars and restaurants fail and others remain successful. Scientific research of the book is accompanied by the experiences of the authors who are very experienced in the hospitality business.

The leading author Igor Pavel previously published a manual on managing in the field, which inspired the writing of the book. He is in the hospitality business for the past 16 years, where he gained experience in various aspects and from multiple positions and is currently hired as a manager in one of the largest American cruise ship companies. He closely worked with top managers and CEOs of various big international tourism and hospitality companies. He also trains management and workers with his educational material helping them to increase the quality of their standard.

The second author, Alen Jerkunica, is a dean and one of the founders of Aspira private school, which has international courses on hotel management and tourism as well as gastronomy in Split and Zagreb. Continuously cooperating with experts from hotel management, he also participates in research projects with scientists specialized in marketing and management in sport and tourism.

The book is so far available only in Croatian, and you can buy it here.

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