May 22, 2021 - The relaxation of measures to combat the pandemic, given the decrease in infections and the current vaccination campaign, is one of the reasons why the American demand for Dubrovnik and Croatia as travel destinations for this summer season has increased considerably.

Dubrovnik undoubtedly stands out as one of the most popular destinations to visit in the summer. And although the city has a lot to offer twelve months of the year, and this is something that has recently been worked on through the digital nomads project as an ideal destination to work remotely, it cannot be denied that its beaches, islands, history, and nightlife place it at the top of the rankings made by hundreds of prestigious tourism and travel magazines and portals each year.

As hrturizam.hr writes, Croatian destinations are increasingly being searched on the US market, so the well-known American magazine Forbes published data that the search and American demand for Dubrovnik on online search engines are continuously growing, said the director of the Croatian National Tourist Board in the USA, Ina Rodin.

Credit: Mario Romulić

A Forbes article states that on the popular KAYAK travel search page, the American demand for Dubrovnik as a travel destination for this summer season has recorded a search jump of as much as 205 percent, followed by Zurich with a growth of 167 percent, Prague with 144 percent and Reykjavik with a growth of 143 percent. The article states that the growth of search is directly related to the easing of passenger restrictions in Croatia and Iceland, and mentions that Croatia and Greece are currently the most sought-after destinations on the Click & Boat boat rental site.

The well-known American television network CNBC states that Croatia's Internet search is growing by 31 percent and Iceland's by 22 percent. Although Americans are expected to travel the most in their own country in 2021, airline searches rose 47 percent after European Commission President Ursula von der Leyen's optimistic statement hinted that vaccinated Americans could travel to Europe this summer. The renowned American newspaper The New York Times also writes about the conditions of arrival and stay in Croatia, as well as the measures that are currently in force.

The American The Wall Street Journal also makes recommendations for European travel, and the list includes, in addition to Greece, Croatia, and Dubrovnik, which were mentioned as perfect destinations for this year's American vacation.

According to the CNTB, 70,000 overnight stays from the US market have been made in Croatia so far this year, which is an increase of 38 percent compared to the same period last year.

You can learn more about what the ‘‘Pearl of the Adriatic’’ can offer you on your next trip, in Total Croatia’s Dubrovnik on a page, HERE. Total Croatia’s articles are now available in your language!

For all you need to know about coronavirus specific to Croatia, including travel, border, and quarantine rules, as well as the locations of vaccination points and testing centers up and down the country, make sure to bookmark our dedicated COVID-19 section and choose your preferred language.

For more on travel in Croatia, follow TCN's dedicated page.

As Morski writes on the 27th of August, 2019, according to a report on the results of a digital campaign conducted by the Croatian National Tourist Board (HTZ) on the American market in collaboration with Expedia, the world's leading travel platform, 22.2 million impressions were generated.

A joint campaign called "Croatia Unlocked" ran from April to June this year, aiming to increase the country's overall visibility, strengthen its position, and promote Croatia as over on the United States market as an ideal year-round destination for the Mediterranean.

The famed Expedia Group includes some of the world's most trusted travel brands in its portfolio, such as Hotels.com, Trivago, Travelocity, Cheaptickets, HomeAway, etc. The platform receives over 144 million monthly unique visits, with over 7 million followers on social networks alone.

The primary objective of the Croatian National Tourist Board's American campaign was to stimulate American travellers' interest in Croatian destinations, while the idea of direct booking, set as an additional goal of the project, achieved some truly excellent results. Namely, accommodation was booked for the duration of the campaign and air tickets to Croatia worth a massive 3.2 million US dollars were purchased.

''The campaign conducted with Expedia and the results it has achieved show the utmost importance of cooperation with global tourism entities in promoting Croatian tourism. This is an excellent example of a campaign that simultaneously strengthened Croatia's position on the American market, but also directly influenced the booking of holidays in Croatian destinations,'' said the director of the Croatian National Tourist Board, Kristjan Staničić.

Make sure to follow our dedicated travel page for much more on Croatia's multitude of beautiful destinations, both on the coast and in the continental part of the country.

In addition, find out more about Croatia's gorgeous 1,000+ islands and connections from other countries near and far by sea, car, and air.