May 7, 2021 - Last month, The Miroslav Krleža Institute of Lexicography had a presentation in Velika Gorica regarding the newly published book on all things Turopolje.

The ever-fascinating region of Turopolje, not so far from Zagreb, as the largest city of the region is Velika Gorica (connected by Zagreb with a regular public service bus) earlier this month good a book that gives an overview of every knowledge collected about Turopolje. Or in a noun: a lexicon.

As The Miroslav Krleža Institute of Lexicography informs on its website, the end of April saw the presentation of the latest work in the edition of the Institute in Velika Gorica.

In respect to the epidemiological measures, the presentation was held among a limited number of journalists and attendees. Nina Obuljen Koržinek, the minister of culture was present along with the mayor of Velika Gorica Krešimir Ačkar, and the head if Miroslav Krleža Insitute, Bruno Kragić. The county ruler of the noble county of Turopolje Mladen Klemenčić was present too and talked about the book. Katja Matković Mikulčić, the headmistress of Velika Gorica City Library and a co-editor of the lexicon, had an opening speech.

The accompanying culture program saw an actor and singer Adam Končić recite poems by Krleža (a famous Croatian writer, poet, publicist, and encyclopedist the Institute was named after) and pupils from Franje Lučić Art School that sing with the back-up of Krešimir Starčević that followed the notes of a famous conductor from Turopolje Franjo Lučić (the inspiration for the name of the art school).

As usual, the Institute was determined to gather as a wider circle of associates as possible, especially the authors. Some of the authors are individuals from heritage, educational, and cultural institutions, but researchers from specific scientific areas and noted publicists contributed to the book as well.

„The project started with the overwhelming support of the City of Velika Gorica, the central administration unit of Turopolje, and the cooperation contract was signed in 2018. With its concept and graphics, this lexicon continues the previous editions of the Lexicography Institute, which focuses on individual Croatian regions (Istria, Croatian Zagorje) or towns (Zagreb)“, the Institute's website quotes the foreword of the book.

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April 6, 2021 - The first Croatian scientific book on hospitality (Excellence as a Standard in Hospitality Business) backed by the experiences of two respected authors in the business has been released! 

As Turizmoteka reports, the book published by the Aspira school (original title: Izvrsnost kao standard u ugostiteljskom poslovanju) has four chapters and 24 subchapters which will help further develop the business to the experience and allow unexperienced to set up the optimal business concept“.

The book covers specifics of the hospitality business, criteria for hiring new workers, explores questions of discipline and offers interesting findings on why some bars and restaurants fail and others remain successful. Scientific research of the book is accompanied by the experiences of the authors who are very experienced in the hospitality business.

The leading author Igor Pavel previously published a manual on managing in the field, which inspired the writing of the book. He is in the hospitality business for the past 16 years, where he gained experience in various aspects and from multiple positions and is currently hired as a manager in one of the largest American cruise ship companies. He closely worked with top managers and CEOs of various big international tourism and hospitality companies. He also trains management and workers with his educational material helping them to increase the quality of their standard.

The second author, Alen Jerkunica, is a dean and one of the founders of Aspira private school, which has international courses on hotel management and tourism as well as gastronomy in Split and Zagreb. Continuously cooperating with experts from hotel management, he also participates in research projects with scientists specialized in marketing and management in sport and tourism.

The book is so far available only in Croatian, and you can buy it here.

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