ZAGREB, 26 April 2022 - The Croatian National Bank (HNB) will soon embark on a campaign for the euro replacing the kuna as the national currency which will be very extensive, as befits such an important event as Croatia's accession to the euro area on 1 January 2023, Večernji List daily said on Tuesday.

To raise public awareness of the introduction of the euro, the HNB has prepared a tender for the creation and implementation of a national information campaign, estimated at HRK 27 million, for carrying out the national plan of replacing the kuna with the euro.

As part of the campaign, HRK 6.8 million is envisaged for designing the promotional campaign, HRK 14.5 million for a media advertising strategy, HRK 1.55 million for PR and organising public events, HRK 800,000 for a call centre, HRK 400,000 for a public opinion poll, and HRK 2.95 million for the Euro on Wheels travelling exhibition.

The campaign is aimed at acquainting citizens with all the advantages of introducing the euro, informing them about the date of the introduction, the fixed exchange rate and trends in consumer prices, and at sending the message that the euro will not result in price rises that would undermine living standards.

Citizens will also be informed about how the government will protect them from unjustified price rises. A public opinion poll has shown that a considerable percentage are concerned that the euro might result in major price prices.

Another aim of the campaign is to increase public support for the euro, reducing citizens' insecurity and the feeling that they will be cheated in the process of switching to the euro.

It will be stressed that introducing the euro as the national currency leads to faster, more favourable and safer doing business, bigger investment, economic growth and higher living standards.

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ZAGREB, 7 Sept, 2021 - A network of civil society organisations called "Fourth Shift - Invisible Work" on Tuesday launched a campaign to raise awareness of women's unpaid household work and encourage the creation of public policies to achieve a work-life balance for women and men.

The campaign is part of the project "The impact of public policies on the quality of family and working life and on the demographic picture of Croatia," led by the women's civil society organisation B.a.B.e.

The value of the project is HRK 3.6 million (€480,000), of which 85 percent is provided by the EU and the rest by the government. Its duration is 36 months, and it is being conducted in Zagreb and eight other regions.

The organisations have invited women to join the campaign by sharing their stories on what happens when they stop doing their everyday chores. They can share their stories and photographs on the Instagram and Facebook accounts of B.a.b.e. and the Twitter account of Iskra B., or if they want their post to remain anonymous they can send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

The organisations wonder what kind of chaos would happen if women in Croatia stopped ironing, cleaning, cooking, doing the laundry and taking care of children. They say that such a scenario is indicated by the results of a 2017 survey carried out by sociologist Ksenija Klasnić.

The survey revealed that in 83 percent of the cases examined all or the majority of routine household tasks are performed by women, in 16.6 percent of cases partners equally share household chores, while men do housework on their own only in 0.4% of cases.

In 58.4 percent of cases, all or most work relating to child care is done by women, while men take care of children on their own only in 0.2% of cases. In the rest of the cases women and men share their child care duties.

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ZAGREB, 19 May, 2021 - The Croatian National Tourist Board (HTZ) has launched its high-season promotional campaign "Trust me I've been there" across 12 key markets, the HTZ reported on Wednesday.

The campaign will be conducted in Germany, Slovenia, Austria, Italy, Poland, the United Kingdom, the Czech Republic, Hungary, France, the Netherlands, Slovakia and Russia until the end of July.

The HTZ says on its web site that the campaign is being  "implemented through activities across social networks including Facebook, Instagram and YouTube, as well as via high-viewership TV channels, top-rated and most read portals and newspapers in each market and through outdoor advertising on billboards, digital panels and public transport."

"The goal of the campaign is to invite guests to spend their vacation in Croatia, as well as to further position our country as an attractive, safe and well-prepared destination," says the HTZ.

 The HTZ director Kristjan Staničić was quoted as saying that this campaign "is different from all previous ones, i.e. that is personalized and adjusted to the preferences of each individual market."

"It is with this goal that we decided to create unique messaging, and the main faces of the campaign are satisfied guests who invite their fellow citizens to come to Croatia and shared first-hand information that our country is an ideal and safe destination for summer vacation," he explained.

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ZAGREB, 5 March, 2021 - Greenpeace activists planted ten trees in Zagreb's Martićeva Street on Friday in cooperation with the 1POSTOZAGRAD initiative to encourage local government to plant more trees and to point to the importance of green areas.

The activists brought a three-metre tree prop with the message "Three, four, now!" whereby Greenpeace joined a collective tree-planting week.

They also presented a new Greenpeace initiative called #ZazeleniGrad (For a green city), which focuses on green areas and supports civic initiatives fighting for the preservation of existing and creation of new ones, just as 1POSTOZAGRAD (1 percent for the city) is doing.

"Our cities, including Zagreb, lack greenery. This has become especially evident in the current circumstances, when we feel a stronger need to stay outdoors and in nature. We wish to encourage a stronger development of the so-called green infrastructure, which contributes to biodiversity, reduces the effect of urban heat islands, ensures shade, reduces stress and generally improves people's psychophysical condition," said Ivan Gregov, leader of the #ZazeleniGrad campaign.

The local elections in May will be an opportunity to prioritise green areas in cities, he added.