September 29, 2020 - How to manage the virtual world and combat long term consequences of a crisis?

Expanding a brand during a crisis clearly brings many challenges and changes to doing business. Economic entities count losses as a result of lockdown, and the question is: how to set up your business, how to approach not only clients but suppliers and potential and current business partners? 

We care more and more about our domestic market, think about individuals, their needs, and safety, but what about our foreign partners? How to approach them, encourage them, or gain their trust?

CARWIZ rent a car, who already presented its own franchise network at some of the world’s biggest travel industry shows, such as ITB in Berlin or WTM in London and achieved enviable results and franchise partnerships, has managed to establish new ways of communication. 

What had up until recently been face to face, now became virtual. Considering the physical distance and virtual communication, it’s important to adapt to dialog, meetings, and fairs to new conditions, but also maintain an emotional connection with the market. 

Although Carwiz, like all businesses, and especially those in the travel industry, is facing a challenging and difficult year, Carwiz has proven that continuing to expand its business is difficult but possible -  with a new franchise partnership in Cyprus and expansion to the eastern Mediterranean.  

Carwiz’s new partner, Leos Group of Companies, has been in business since 1983 with a mission to be the most professional car rental supplier in Cyprus, offering the highest standard of service, building strong and enduring relationships with customers and suppliers based on trust and honesty.

Their brand strength plays into the Carwiz mission and vision perfectly, even during the crisis, as they operate in every major city in Cyprus, including an office at Larnaca International Airport. 

The question remains- how to gain trust, which should result in a partnership and global expansion? Here we primarily mean global expansion at a time when the world is increasingly closing and every country and business is focusing on their own domestic market.

“A new business method, education, and keeping a clear direction is key. To work during a crisis, it’s important to establish the stability and efficiency of a company, adjust your services, and meet the clients’ needs and wishes. Most of the responsibility lies in the sales teams, but it’s also very important to consider reorganising the entire business in order for it to maintain its success in the short and long term, given the uncertainty which this crisis brings us,“  says Carwiz. 

Even though we still don’t know the long term consequences caused by the Coronavirus, one thing is certain- businesses need to adapt, embrace new methods, and prepare for business during crises. 

Any authentic brand, such as Carwiz, which cares about clients and business partners, will be able to maintain their brand’s strength, provided they react quickly, accept changes and have the right team of professionals who follow trends and embrace changes. 

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The successful Croatian rent-a-car company Carwiz has now signed new franchise partnerships expanding its operations in Ireland, Malta, Iceland and Poland.

As Poslovni Dnevnik writes on the 16th of October, 2019, in just one month, the Croatian Carwiz rent-a-car company completed negotiations and positioned four new franchise forms of business on the world map.

The newly launched franchise form in Iceland and a signed partnership with one of Iceland's oldest and most promising companies, Icerental 4x4, led by Magnús Arnar Kjartansson, soon joined the partnership with Fugazi Car Rentals Limited, a company that is part of the international Famalco Group in Malta.

This Maltese giant, led by Hermann Mallia and Sandra Mallia, is shaping its strength and advantage through various industries that are the subject of a successful corporation business - from renewable energy real estate services to the property, retail and rental management industry, as well as car service and logistics. By signing a partnership with Fugazi Car Rentals, Carwiz has marketed its business success in two countries, Malta and Ireland.

At the same time, negotiations with partners from Poland were completed, with the Carwiz family joining Inter Fleet Franchise Sp, headed by two partners, Tomasz Supany and Tomasz Pulter. Inter Fleet Franchise Sp, a company owned by a powerful investment fund, has gained a strong market position in its homeland of Poland due to its business operations so far, has positioned itself at the top of the leader board, while due to the quality of the Carwiz brand and the ease of doing business with the Croatian company, it has decided on brand synergy and ultimately on signing an agreement.

“A successful business strategy, positive brand image and internal efforts have proven to be an effective formula for expanding the Carwiz brand. My franchisees and my entire team have done a great job, which I'm extremely proud of, because for us, new franchises are not only a number we want to reach, but a carefully planned positioning and a pass to strengthen our position in the rent-a-car industry,'' stated Krešimir Dobrilović, founder and CEO of Carwiz.

Franchise manager, Vladimir Banović, participated in the successful marketing of Carwiz's franchise business model in fourteen countries. At the same time, Vladimir provides existing partners with support in the business process with the aim of improving the quality of the brand. Carwiz has also revealed that their franchise managers are currently negotiating with three new potential clients.

With its 4,000 vehicles and over sixty locations worldwide, Croatia's Carwiz rent-a-car is one of the leaders in the rental car industry, with almost one hundred employees in Croatia.

Over the past year, thanks to a proven and successful franchise business model, Carwiz has launched partnerships and collaborations in Greece, Serbia, Turkey, Morocco, Albania, Latvia, St. Maarten and Bosnia and Herzegovina, and as of this month, partners from Ireland, Iceland, Malta and Poland can experience business success.

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