July 31, 2021 - Dubrovnik's impressive wooing of the important US market continues with a big feature on CNN's World of Wonder with Richard Quest. 

Of all the tourism promotional campaigns undertaken by Croatia over the last 12 months, few have been as targetted, or as successful as Dubrovnik's attempts to woo tourists in the United States. 

Traditionally among the best guests to the Pearl of the Adriatic, the pandemic interrupted their regular visits, but the city has been working hard to promote its beauty, heritage and culture over a period of time. 

Dubrovnik was aided by the fact that Croatia was the only EU country which was open to American tourists last summer, a message brought home to American audiences through a series of feature stories on ABC News last summer, including one on Good Morning America, which was watched by 12.5 million people. While many Americans may not have been ready or able to travel last summer, the message of a stunning Adriatic historic town openly welcoming Americans stuck home.  

A targeted 3-month campaign in Spring promoting Dubrovnik in 73 US airports reinforced the message, and it was not long before not one, but two major US airlines - Delta Air and Uniited - announced direct routes to Dubrovnik from New York for the summer season, with Delta increasing weekly rotations due to strong demand before the inaugural flight.

Popular CNN braodcaster Richard Quest arrived in June to spend some time in the city, including an interview with Dubrovnik  Mayor, Mato Frankovic, on the city's welcome to American tourists during the pandemic. 

That story went out in early June, but this week saw the release of an excellent extended feature on Quest's time in the city on the popular Quest's World of Wonder, getting to know it up close through the company of local tour guide Ivan Vukovic. The 24-minute show is available on the CNN website by clicking on the image above.

To learn more about the destination, check out the Total Croatia Dubrovnik in a Page guide. 

8 June, 2021 – CNN's Richard Quest is in Dubrovnik preparing his story on the city and Croatia's travel industry. He seems to still find time to have some fun in the process.

Big time celebrities are nothing new in Dubrovnik. Still, when one of them is travelling to actually do a report about the city, it inevitably raises plenty of interest. Richard Quest is a CNN International news anchor and editor. His show Quest Means Business is vastly popular.

Dubrovnik is hosting Mr. Quest for a few days as he is currently doing a piece on the state of city's tourism. Today, the local Tourism Board released some interesting photos from the filming in the city's historical centre. Lazareti, ancient quarantine complex just outside of the Old Town centre, is the home for Folklore Ensemble Lindo. This organisation preserves traditional folk songs and dances as well as historical costumes of the area. It is synonymous with Dubrovnik local culture. In the photographs Quest is seen visiting Lazareti and interviewing one of the members of Lindo. He also apparently joined in during the rehearsal as we've also seen him in full traditional costume.

 Photos Courtesy of Dubrovnik Tourist Board:

(With Dubrovnik Tourist Board director, Ana Hrnic)

Important Promotion at the Crucial Moment

It seems like the filming is going well and everybody is in high spirits, which only makes us more impatient to see the end story. We have reported earlier on the main topics of CNN's Dubrovnik story. The discussion will mainly revolve around the most important questions of the day for many citizens of Dubrovnik. These include lifting of COVID related restrictions in Croatia and the state of the travel industry.

With important topics like this, amazing backdrop of medieval Dubrovnik glistening in the sun, and Richard Quest in his full local costume, this promises to be a very interested promotion for Dubrovnik and Croatia. With the rise in the interest of travellers from American market, this is certainly the type of news Dubrovnik Tourist Board was hoping for at the beginning of the summer. Don't miss CNN's report from Dubrovnik on Thursday 10th of June.

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Are you looking to get to and from Dubrovnik this summer?