January 26, 2022 - TCN intern Jacob Rukavina explores why Croatia should change its passport colour from blue to red. 

In August, I left my home in Vancouver to begin two years of graduate studies in Sweden. While the program itself was enticing, it was not the primary reason I moved to the land of IKEA and pickled herring. For those who may be unfamiliar, university studies in Sweden are free. Any citizen of the EU/EEA is entitled to fully state-funded education. Luckily for me, I had just received my first Croatian passport a few months earlier after a long and complicated application process. So, passport in hand, I packed my bags and got ready for a new life in Scandinavia. 

The day I arrived at Arlanda International (Sweden's largest airport), I was brimming with excitement. After almost two years of lockdowns, quarantines, and travel bans, words cannot describe how ready I was to be out in the world again. Except now, as a proud EU national, I was free to move around Europe at my leisure. Growing up, I was always jealous of the privileges that most EU citizens still take for granted. Faster security checks, shorter queues, and the right setup shop on a whim in some of the world's most famous cities, an EU passport carries more privilege than most other travel documents. So, as I’m sure you can imagine, after years of paperwork and red tape, I felt like I was finally living out my dreams. And for a short 16-hour flight, I was. Unfortunately, reality cleared the stars from my eyes before I even made it to baggage claim. 

After collecting my things and making my way to passport control, I was surprised to see the confusion on the officer's face as I approached her booth. "This line is for EU/EEA citizens." She explained. Equally confused, I held up my travel document so she could see the words "Europska Unija" written in silver foil letters across the cover. She quickly realized her mistake. "Ah yes, Croatian passports are blue." And after a quick glance at the picture page, she waved me through with no further hassle. It was a far cry from the glamourous entrance I had pictured in my mind, but hey, I'd made it into Sweden. No harm, no foul. 

This experience got me thinking. Despite nearly a decade of EU membership and countless opportunities to join the burgundy family, why is the Croatian passport still blue? I had never really thought about it before. Surely, it would be easier for Croatians to be quickly recognized at border crossing like our Finnish or Luxembourgish counterparts.

So, I did some research. As it turns out, this choice was intentional. As reported in a previous article, in 2015, the government chose not to change the passport colour for fear that it would be associated with the old Yugoslav travel document, opting to include only the ‘European Union’ banner on the cover. Ok, case closed, right? The history is too complicated, and Croatian passports shall forever remain lone specks of blue in a sea of red. 

Well, in my opinion, I hope not, and here’s why.

Despite the symbolic ties between communism and the colour red, all other formerly communist EU members have changed their passport booklets to fit within the Union’s standard design. Even Slovenia, a country that also suffered under Titoist Yugoslavia opted to keep with the colour scheme. Moreover, the dictators of old do not hold a monopoly over an entire palate. As one of Croatia’s national colours, red is immensely emblematic of Croatian national pride and heritage. Anyone who pays attention during the World Cup or the Euro knows just how proud Croatians are to wear red, especially when it comes in the form of the šahovnica, the infamous checkerboard that adorns every jersey in the country.

In the thirty years since independence, Croatia has undergone a significant transformation. The government has successfully rebranded the country, earning this Adriatic paradise a position amongst Europe's most desirable destinations. Even more recently, Croatia has made considerable leaps in foreign policy. In the past several months, Croatian citizens have gained total freedom of movement in Switzerland and access to the United States visa waiver program. No simple feat on either front. With eurozone and Schengen membership expected by the beginning of 2023, Croatia has completely redefined its position on the world stage. Updating the passport would serve as an appropriate way to mark a complete transition into Europe’s innermost circle.

This is not to say we should ignore history. Any new design proposals should not hark back any semblance to the documents issued by the previous regime. Instead, new booklets should incorporate features that reflect Croatia's natural beauty, culture, and rich history. A passport should embody the people who carry it. Perhaps the government could follow in Norway's footsteps, opening a design competition for locals to submit ideas and concept art. Many modern passports include artistry between the pages as an improved security measure, making fakes harder to duplicate. Plitvice, Šahovnica, Pula Arena, there is no shortage of culturally significant locations and figures to draw upon for inspiration. The creative possibilities are limitless, leaving plenty of room to ensure that any new design represents the strong and independent nation that Croatians have worked so hard for.

Switching the passport to red may seem insignificant and unnecessary to some. But in the wake of increasing political instability, this simple demonstration of pro-European leadership would be an important show of support. Despite the recent shift of many governments towards more Eurosceptic parties, Croatia has stood out as a balanced and steadfast advocate for the EU. Aligning the passport is naturally the next step as Croatia enter's Europe's inner core. There is no better expression of national pride than showing solidarity with your closest allies.

For more, check out our dedicated lifestyle section.

October 14, 2020 - The Croatian National Tourist Board has launched a new promotional campaign, "Discover The Colours of Croatia," in seven European markets, namely Germany, Austria, Poland, the Czech Republic, Hungary, Italy and the United Kingdom.

HTZ announced that this autumn campaign especially promotes natural beauty, culture, nautical and eno-gastronomy, and will be carried out until the second half of November through thematic articles on online portals, print ads and advertising on social networks with the hashtag #DiscoverTheColoursOfCroatia.

"Although the current epidemiological situation in Europe, as well as the current restrictions for travel that vary from country to country, do not allow the greater realization of tourist traffic, in this part of the year it is very important to maintain Croatia's visibility in our most important European markets. It is with this goal that we launched this campaign in which we want to further position our country as a safe destination with a rich, quality, and attractive offer in the post-season period. Our goal is for Croatia to be positioned in the minds of many as a destination that guarantees safety and quality vacation with numerous activities and facilities," said the director of the Croatian National Tourist Board Kristjan Staničić, reminding that the action Vacation-Worthy Week is starting soon, through which domestic and all foreign guests who find themselves in Croatia will be able to use numerous tourist services in the country at 50 percent lower prices.

Activities within the "Discover The Colors Of Croatia" campaign will be carried out through the social networks Facebook, Instagram, and YouTube, through the placement of articles on the most read and most famous portals in certain markets such as oe24.at, DerStandard.at and Krone.at in Austria, Gazeta .pl in Poland and novinky.cz in the Czech Republic, as well as on the specialized portals MarcoPolo.de and Holidaycheck.de in Germany, within which special HUBs, i.e., micro-websites with content dedicated exclusively to Croatia, have been created. All promotional materials created for advertising are linguistically adapted for all seven markets.

The campaign is also implemented through print advertising, and cooperation has been launched with the travel platforms Lonely Planet and National Geographic, through which all tourist products included in the autumn campaign will be promoted and visible to millions of their users and followers on social networks.

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