March 21, 2021 - The fourth online edition of the Communication Management Forum held from 19 to 20 March discussed what awaits us after the pandemic. There was also talk of tourism recovery, the industry hardest hit by the coronavirus pandemic.

The Communication Management Forum (CMF) was held online and was attended by scientists and experts from several countries, including Spain, Turkey, the United Kingdom, Russia, and India. The scientific event proved to be an excellent opportunity for a multidisciplinary discussion necessary about a crisis like pandemics. The conference opened numerous topics in sociology, communication, economics, and tourism, and gathered scientists and experts offered their views on what awaits us once the pandemic is over.

A key issue discussed at the CMF was what awaits us after the pandemic. The participants at the virtual roundtable "Post-pandemic world: a bad picture or good opportunity?" came to a common conclusion that adaptation was inevitable and that the change of business and social paradigm is something else we need to work on. Therefore, the pandemic and the post-pandemic world are equally seen as a good opportunity for all segments of private and business life.

"The situation caused by the pandemic was a threat to humanity. We are stuck in our own homes, and everything very quickly shifted from the real world to online. The way we live now is our present and near future, we have to accept that, but we don’t have to come to terms with it. We should try to lead a life as normal as possible. Still, the big question remains, how we will recover as a society in the anthropological sense?" said Slovenian anthropologist Dan Podjed.

The pandemic flooded the media with negative headlines, followed by a bit of encouraging news when the first vaccine appeared. Still, with a new wave of pandemics increasing, we returned to a negative perspective. Nevertheless, some sectors and segments of life have experienced tectonic changes, which will significantly affect the recovery and development perspective.

"Before the pandemic, tourism was mass, and it was focused on the number of as many guest arrivals possible in destinations around the world. This has completely changed the concept of tourism functioning. Stakeholders in tourism will have to accept the new reality and focus on the quality offered to attract tourists to their destinations, who will return in the future," said Jeremy Sampson, CEO of Travel, a leading NGO in the travel and tourism sector.

Sociologist Branko Ančić from the Institute for Social Research believes that crises like this increase the problems we have had as a society before.

"The pandemic has opened up many problems. On the one hand, we see an increase in hate speech in relation to different social groups, and on the other, we are witnessing immense togetherness. To deal with everything that this crisis has brought us, we need more responsible behavior of everyone in society," said Ančić, one of the co-chairs of the CMF Committee.

The Communication Management Forum 2021 was organized by Edward Bernays University College, the Institute of Tourism, and the Institute for Social Research in Zagreb. The two-day conference offered answers to questions about developing business and private life after the end of the pandemic. Scientists and experts agreed that the crisis had created many backs, but that adjustment has been key. Many agreed that the pandemic indicated that we were facing crises and challenges relevant in the next few years.

In four editions, the CMF has gathered more than 750 scientists and experts. The conference has also contributed to the conclusions from the communication and tourism aspect for many years. As Damir Jugo, Dean of Edward Bernays University College points out, this year’s edition has been the most scientifically relevant so far.

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March 18, 2021 - Is the post-pandemic world a bad picture or a good opportunity? How will labor relations work when the pandemic subsides? At the 4th Communication Management Forum (CMF), which is taking place online from 19 to 20 March, scientists and experts will try to answer those and many more burning questions.

The pandemic has left a huge blow to almost all segments of society. Economic activities have experienced major declines, interpersonal patterns of behavior have changed, and private and business life has shifted to the digital environment. Therefore, this year's Communication Management Forum, an international scientific conference, will discuss the topic "The Post-Pandemic World: A Bad Picture or a Good Opportunity?"

The two-day scientific conference's main event is the roundtable, organized by Jeremy Sampson, Executive director of the Travel Foundation, a leading international NGO in the travel and tourism sector, and famous Slovenian anthropologist Assoc. dr. Sc. Dan Podjed. Edward Bernays University College, in cooperation with the Institute for Social Research in Zagreb and the Institute of Tourism, organizes the event.

In addition to the lectures by eminent scientists and researchers, the 4th Communication Management Forum will seek to offer concrete guidelines for further social, economic, and tourism recovery and development. Also, as tourism is the industry most affected by the coronavirus pandemic, scientists will present the results of the latest research on tourism. There will be research by the Institute for Tourism and the Institute for Social Research in Zagreb, the conference's co-organizers.

"Communication Management Forum is an event that has contributed to the conclusions from the communication and tourism aspect. We are organizing this year's edition in the pandemic circumstances that impact communications and tourism. Still, on society as a whole, cooperation with two scientific institutes will certainly contribute to conclusions about returning to normal. We are witnessing several changes that have taken place. As a result of the pandemic, it will be exciting to hear scientists think about how we, overall looking, as a society, reacted to all that," notes doc. dr. sc. Lana Ciboci, co-chair Organizing Committee of the Communication Management Forum and Vice Dean for Science and Management quality Edward Bernays University College.

In recent years, the CMF has gathered over 500 scientists and experts from Croatia and worldwide. The best papers and research will be found in three scientific journals - Tourism, Sociology, and Space and Media research, indexed in scientific databases, SCOPUS, and Web of Science Core Collection - ESCI. Peer-reviewed papers will be available in the new issue of the scientific journal Communication Management Review.

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Zagreb, January 18, 2021 – At the international scientific conference Communication Management Forum 2021, which will be held online on March 19 and 20, 2021, scientists and experts in the fields of communications, management, tourism, sociology, and psychology will try to answer the question of what the world will look like after the coronavirus pandemic.

Almost all aspects of life have undergone significant changes due to the coronavirus pandemic, so the question arises – what will the world look like after the pandemic? The scientific and multidisciplinary answer will be provided by the international scientific conference Communication Management Forum 2021 with the topic "Post-pandemic world: bad image or good opportunity?" held on March 19 and 20, 2021, in a virtual environment.

The fourth edition of the conference, organized by Edward Bernays University College, was joined by the Institute for Social Research in Zagreb and the Institute for Tourism. The Communication Management Forum 2021 (CMF) organizers will gather eminent scientists and experts who will try to answer what kind of world awaits us when the pandemic ends.

Doc. dr. sc. Damir Jugo, an expert in strategic and crisis communication, Dean of Edward Bernays University College, and Co-Chair of the CMF Program Committee, points out that the pandemic has proven that organizations must follow current society trends or their existence is threatened.

"The situation with the pandemic has proven that all organizations must be ready for change. The pandemic imposed new circumstances of work, learning, and action, and only those who resolutely and willingly tackled the crisis got the best out of it," says Jugo.

Photo: Promo

How the Croatian public reacted to the pandemic was tested with the research project "Resilience of Croatian society due to the COVID-19 pandemic," implemented by the Institute for Social Research Zagreb, co-organizer of this year's CMF. Behind this research project is one of the 15 Croatian scientists investigating this virus's impact, doc. dr. sc. Branko Ančić, a research associate at the Institute for Social Research and co-chair of the CMF Program Committee.

The coronavirus pandemic has undoubtedly had a strong impact on the tourism industry. At the virtual edition of the CMF, scientists and experts will present the latest research results, seeking steps and potential solutions to help the tourism sector recovery. Among the mentioned scientists will be the Institute of Tourism Director, doc. dr. sc. Damir Krešić, also co-chair of the Conference Program Committee.

Answers to crucial economic, tourism, and social recovery questions, thoughts of scientists and researchers, and the best peer-reviewed scientific papers will be available in special editions of highly recognized scientific journals Turizam (Tourism), Sociologija i prostor (Sociology and space), Medijska istraživanja (Media research), and Communication Management Review.

In the past three editions, CMF has brought together more than 500 domestic and foreign scientists and experts from communications, tourism, management, and related fields.

Applications for abstracts of scientific papers last until January 31, and all papers should be the result of current and original research by the author.

You can follow the news about the conference on their website.

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