April 22, 2021 - While this year's season is still leaving the country in suspense, another advantage for successful results can be seen in the development of rural tourism in Croatia.

Numerous experts and scientists participated earlier this month in an online panel „Quality and Sustainability in Rural Tourism“, reports Klubselo.hr, an official website of the Croatian Association for Tourism and Rural Development. This is just one part of the Quality and Sustainability in Rural Tourism project backed by the Ministry of Tourism. The project concluded on April 15, and it saw panels, education, and a concluded study of management in rural tourism to help the development of the field.  

It's established that introducing quality standards and a special law on rural tourism is needed. 

„The Croatian wine scene has strongly developed. We can't compete with quantity, but we can with quality and richness of wine sorts, particularly native sorts which the world craves for more and more“, said faculty professor in Zagreb, Edi Maletić, for Klubselo.hr Agronomy.

Quality over quantity can, of course, be applied to rural tourism in general. That particular field saw raised interest with the novel coronavirus pandemic as tourists are now more interested in loneliness, peace, and authenticity.

Božo Skoko, an expert on PR and marketing and a professor at the Faculty of Political Science in Zagreb, says that traveling limitations encourage exploration of rural areas and consumption of local products. 

„Crisis is an opportunity for further touristic development. New norms and behavior rules appeared. We have more free time for family, contemplating, hobbies, meditation… social responsibility and ecological consciousness arise, and these factors have a more and more significant role in choosing destinations“, said Skoko to Klubselo.hr.

Dijana Katica, president of the Croatian Association for Tourism and Rural Development, says that there is a lot to learn from Italy, France, and Austria who have a long tradition of rural tourism.  

„Big attention is given to quality standards that aim at the diverse offer, specialization of services and to guarantee quality to users which are measured by elaborated standards“, describes Katica of the practice of the three mentioned countries. 

Vacation House "Slavonka" © Hrvatska udruga za turizam i ruralni razvoj "Klub članova Selo"

Hard work for season preparation already done

Croatia is trying to secure the uncertain season of 2021. While destinations as Vir seems to hold quite good, the overall strategy of vaccination and testing points by the Croatian Tourist Board is seen as a good way to make people safe while visiting Croatia. Apart from that, as TCN already reported, a lot is investing in health tourism, nautical tourism sees the digitalization of its system for easier arrival, and local initiatives in Novalja are also committed to expanding its offer further from party tourism of Zrće beach.

No doubt that further development of rural tourism can only be a hidden ace for the 2021 season rescue. And the still relevant Touch of Baranja photo exhibition in Zagreb is the first step of a specific action. 

As Croatian wine is one of the more developed parts of the rural offer, learn more about Croatia's wine on our TC page. 

For more about travel in Croatia, follow TCN's dedicated page.

ZAGREB, 12 March, 2021 - The tourism season requires good preparation by the sector and destinations, including setting up VOVID testing stations, inoculating workers in tourism and ensuring safety protocols at border crossings, Minister of Tourism Nikolina Brnjac said on Friday, meeting with directors of regional tourist boards.

During the video conference, which was also attended by the head of the Croatian Institute for Public Health, Krunoslav Capak, he spoke of the current situation with the pandemic and touched on so-called green passports which should represent a health document facilitating crossing borders.

He explained that the certificate would contain information on inoculation against, recovering from and being tested for COVID-19, which should ensure a balanced procedure in EU member states regarding conditions to cross borders.

Capak underscored that an agreement had been reached at the EU level on acceptable fast antigen tests, however most member states, including Croatia, still require a PCR test in order to cross the border.

He said that tourist boards would be issued with information on how to obtain a licence to conduct tests and on issuing credible certificates of testing, the ministry said in a press release.

The ministry underscored that it expects tourist boards to submit their proposals for testing stations for tourists in individual counties in coordination with regional public health institutes.

A list of testing stations will then be advertised on the www.safestayincroatia.hr web site.

Both Capak and Brnjac underlined the importance of inoculation in the tourism sector because workers in the sector generate a lot of contacts and are the first contact point with tourists.

"Inoculation in the tourism sector is an important message of additional safety and responsibility in that sector, which contributes to better positioning Croatia as a safe destination," underscored Brnjac.

"We hope that we will reach an agreement soon on how to facilitate travel for tourists," said Brnjac, referring to tourists from countries outside the EU.

For more about travel in Croatia, follow TCN's dedicated page.

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