October 7, 2020 - Varazdin Klipic yesterday became the 27th item of Croatian produce protected by the EU. The bread roll is designated a unique standing and protected name because of its distinct place of origin
Terrific news from the Croatian Ministry of Agriculture! As of Tuesday 6 October 2020, Varazdin Klipic became the 27th item of Croatian produce protected by the EU.
The process of protection of the bread snack's name began in February 2017, when the Chefs Association of Varaždin County submitted a request to the Ministry of Agriculture.
Varazdin Klipic is made according to a specific recipe - its thin dough is stretched, cut into strips and then rolled into 25 cm long sticks. A time-honoured tradition of Varazdin County, the breadsticks must have four folds on each side.
Varazdin Klipic, collected in a basket and pictured in front of the famous Old City of Varazdin © Croatian Ministry of Agriculture
The surface of the Varazdin Klipic is subsequently coated with egg and sprinkled with cumin seeds, which give them a distinct flavour. After baking, their outside is gold in colour with a smooth and firm consistency. Their insides are white, soft and fluffy. Varazdin Klipic is always handmade and the ingredients of its dough are wheat flour, milk, sunflower (or vegetable) oil, yeast, sugar and salt.
Varazdin Klipic is not the only protected product from Varazdin County - Varaždin cabbage is already protected at an EU-level, as is Meso ‘z tiblice from Međimurje.
The other Croatia produce currently protected at an EU-level are Paški sir, Paška janjetina and Paška sol (Pag cheese, Pag lamb and Pag salt), Bjelovarski kvargl cheese, Neretva mandarins, four different and distinct pršut (prosciutto) - from Dalmatia, Drniš, Krk island and Istria, Lička janjetina and Lički krumpir (lamb and potatoes from Lika), olive oils from the islands of Cres, Krk, Solta and Korčula, Poljički soparnik, sour cabbage (sauerkraut) from Ogulin, Kulen from Baranja and Slavonia, Slavonia honey, Međimursko meso ‘z tiblice, Zagorski puran and Zagorski mlinci (turkey and mlinci from Zagorje) and Brački varenik, a spicing made from grape juice which also won its designation recently.
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Lino Lada Gold and Žito's fermented buckwheat bread with walnuts gained the maximum rating and three STA stars for the second time as Croatian products were rightfully awarded.
As Poslovni Dnevnik writes on the 25th of June, 2019, the wildly popular Croatian brand Podravka's treasure trove of product quality is richer still for a further eleven decorations from Superior Taste Award, the most prized award in the food segment in the entire world. This year's Superior Taste Award ceremony was delivered at a ceremony held in Brussels, Belgium.
As previously mentioned, for the second time, with the highest ratings and three STA stars, Lino Lada Gold and Žito's fermented buckwheat bread with walnut were awarded, and the Superior Taste Award mark was awarded to Vegeta Maestro smoked paprika, Vegeta Natur deltapack, Fant's spaghetti bolognese, Eva delicates' sardines with rosemary and sea salt, and more.
The Superior Taste Award is awarded by the International Taste & Quality Institute - iTQi, which headquartered in Brussels, and companies from more than 120 countries around the world compete intensely for this award. The Superior Taste Award is awarded by a jury of over 200 members from more than twenty countries worldwide. Their talents are recognised in Chef & Sommelier competitions and in renowned institutions such as Le guide Michelin or Gault & Millau.
The grading process is extremely rigorous and involves sensory evaluation using the method of the blind tasting of the product, and focusing on the intensity of the taste of the product itself without comparing it with other products.
The Croatian company Podravka has been participating with the rating of its products by this respected organisation continuously since back in 2008. The first Croatian product that won the Superior Taste Award in 2008 was Podravka' beef goulash, followed by a whole range of individual products from all categories of Podravka's very wide range.
In the period from 2008 to 2019, Croatian products made by the much loved Podravka were awarded with up to 121 prizes from Superior Taste Award.
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