November 3, 2021 - The Croatian delegation continues with activities to promote the country at the World Travel Market in London. In addition to strategic alliances with airlines and other international tourism boards, the CNTB arranges cooperation with well-known travel portals such as Lonely Island and Discovery.

Yesterday, during the second day of the World Travel Market (WTM), the Croatian delegation led by the director of the Croatian Tourist Board Kristjan Staničić and the director of the CNTB office in London Darija Reić met with representatives of ABTA, the leading British association of travel agencies and tour operators, reports HrTurizam.hr.

In order for the recovery of the global travel industry to be as fast and successful as possible, ABTA representatives stressed the importance of mutual cooperation of all destinations, both in the public and private sector, and also discussed the importance of sustainable tourism, ecology, and economic awareness of passengers, which further imposed themselves on the British market during the global pandemic. 

Meetings on cooperation in 2022 were also held with representatives of Euronews, the European news channel that is broadcast in more than 400 million homes in 160 countries, but the CNTB arranges cooperation also with representatives of Lonely Planet, a global travel platform visited by more than 11 million unique users a month, while their website records about 32 million monthly views.

"In addition to the promotional activities that we carry out independently, our strategic partners with whom we cooperate on foreign markets also play a very important role in further positioning Croatia as a quality and safe tourist destination. If in the next year we want to use all the potentials that our country has in the British and other emitting markets, we must focus even more activities on targeted communication and informing key publics, but also on achieving a favorable and stable epidemiological situation," said Staničić, adding that those destinations that will be profiled as safe, well-organized and sustainable will be increasingly popular and sought after.

Promotional projects that would additionally position Croatia as a desirable and recognizable tourist destination were also discussed with representatives of Discovery, a company that manages Discovery Channel, Animal Planet, Discovery Science, Discovery World, Investigation Discovery, Discovery HD, Animal Planet HD, Eurosport, and others.

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