June 2, 2022 - For the thirteenth year in a row, the most desirable employer in Croatia is the company dm - drogerie markt. In second place is the retail chain Lidl Croatia, and in third place is the Rimac Group, according to a survey by the MojPosao (MyJob) portal published on Thursday.

The survey was conducted for the eighteenth year in a row, and this time during the end of 2021 and the beginning of 2022 it was conducted on a sample of more than 24 thousand respondents, reports tportal.hr. It is based exclusively on the respondents' perception of the companies themselves, and its goal was to find out which employers in the Croatian labor market are the most attractive to the general public and why.

Respondents were asked to name the employer of the "first", "second" and "third" choice, with the "first" getting three, the "second" two, and the "third" one point, based on which the overall ranking was calculated.

Thus, dm - drogerie markt won 19.08 percent of the points, Lidl Hrvatska 5.57 percent of the points, and Rimac Group 4.44 percent of the points.

"The domestic company (finally) entered the top three most desirable employers in Croatia", commented the MojPosao portal on Rimac Group's new position in the ranking.

The most important: job security

Unlike in previous years, when harmonious workplace relationships were the most important factor in evaluating the degree of attractiveness of a particular employer, in the last two years the most "crucial" votes, 43 percent, have been job security. Harmonious relations in the workplace are the decisive reason for attractiveness for 40 percent of respondents, while in third place, with 37 percent of the vote, is the social responsibility of the employer.

The amount of salary and other material benefits are a crucial factor in the attractiveness of 35 percent of respondents, which is slightly more than last year, the survey showed.

For respondents for whom dm-drogerie markt is the employer of the first choice, job security is crucial, but the level of salary, harmonious relations in the workplace, and the social responsibility of the employer are equally important. Lidl is a desirable employer primarily because of job security, and Rimac mostly because of harmonious relations in the workplace.

dm-drogerie-markt is the first choice employer for respondents from all regions

Dm-drogerie markt is most attractive to both men and women, but more to women than men. It is the same company and the most desirable employer for all respondents, regardless of their level of education, but it has the highest scores among those with secondary education.

Regardless of employment status, dm-drogerie markt is the employer of choice for all groups of respondents, although it is somewhat less attractive to respondents who are still in school.

Also, dm-drogerie-markt is the first choice employer for respondents from all Croatian regions.

Among other things, the survey showed that almost half of employed respondents often think about changing employers, a third think about it sometimes, and a fifth do not think about it at all.

For more, check out our business section.

ZAGREB, November 12, 2020 - DM-Drogerie Markt Hrvatska, health & beauty retailer concluded the 2019/2020 financial year, which ends in September, with a total turnover of HRK 2.25 billion, 2% more than the preceding financial year, and generated a net profit of HRK 39.86 million, the company reported on Thursday.

DM invested more than HRK 33 million in the 2019/2020 financial year for the modernisation of seven retail outlets. It opened three specialised departments for over the counter (OTC) medication and launched an online web shop.

"In a year when the entire community is faced with unforeseeable business conditions we maintained our trend in growing turnover and retained the trust of our consumers. During the past financial year DM stores had more than 79,999 buyers visiting its stores every day. We also recorded a sales growth in OTC products of 24.29%," DM Hrvatska director Mirko Mrakuzic underscored.

He announced that DM plans to invest HRK 74 million in the 2020/2021 financial year to develop its retail network, expand the range of products and update its stores as well as expand its range for online shopping.

DM is focused on protecting the health of its workers, says Mrakuzic adding that the average take-home pay in their stores amounts to HRK 10,399. He added that DM has thanked its employees for their efforts in these extraordinary circumstances by giving them a bonus gift card valued at HRK 1,650 and that 98 days of further training had been organised involving 750 employees.

DM has 160 retail stores in 61 cities in Croatia and 1,592 employees and is the only drugstore of this kind that has an online shop in Croatia.