Thursday, 20 June 2019

Croatia Airlines to Introduce "Full of Taste" Campaign Next Year

Croatia Airlines has announced that it will join the Croatia National Tourist Board in a new campaign next April named “Full of Taste”.

“The Croatia Airlines Full of Taste project will be a gastronomic and enological presentation of Croatia on our aircraft. We will work together with renowned Croatian chefs, restaurants, wineries, wholesalers, and other local producers of autochthonous Croatian products,” said Jasmin Bajić, CEO of Croatia Airlines, for Ex Yu Aviation on June 20, 2019.

"Every six months, in summer and winter, we will completely change our onboard menus and their visual presentation in accordance with the various concepts of the Croatian gastronomic map, in order to further elevate the passenger experience,” Bajić concluded.

Recall, this news comes after the airline introduced a new menu for business class travelers, which will further promote Croatia's tourist and gastronomic offer. The new gastronomic offer on flights was created by the celebrated Croatian chef Dino Galvagno and Leopold Botteria of Uje Oil Bar, partners with whom Croatia Airlines launched the project ‘Inspired Croatia’ at the end of 2016, in which business class passengers are offered meals prepared using native recipes and ingredients of the coastal and continental Croatia.

The new business class menu, which was introduced on board on June 19, is primarily motivated by the dishes of Zagreb cuisine such as ham, turkey with mlinci, kale with minced meat, štrukli, and other dishes made from local ingredients which have been used in these areas for centuries and are found in all Croatian kitchens. 

As a national carrier and a company that continuously improves service, Croatia Airlines wants to offer added value to passengers within these projects and bring them closer to the gastronomic wealth of Croatia through taste, smell and color,  concluded the airline in their announcement.

Croatia Airlines was also named among Eastern Europe's best airlines at the World Airline Awards as part of the Paris Air Show on Tuesday. Namely, Croatia Airlines came in 8th place in the top 10 carriers of Eastern Europe. Air Serbia cam in 4th, while Adria Airways came in 9th. 

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