October the 16th, 2021 - Gabrijela Korica is a promoter of the application of machine learning technologies in healthcare at Microsoft Croatia, and she recently launched a luxury furniture brand for pets called Gambarossa. But that isn't call, this new Croatian pet furniture brand comes with a heart in the form of donations to those animals most in need.

As Poslovni Dnevnik/Lucija Spiljak writes, last year, Gabrijela and her sister Petra launched the first children’s book on artificial intelligence in English, and Gambarossa is the latest venture of this enterprising woman from the world of IT.

When, she says, she couldn't find the ideal sort of bed for her eleven-year-old pug Diva's birthday, she spontaneously began the process of sketching and designing a bed for her beloved dog, and then an idea for Croatian pet furniture hit her.

“Through these sketches, it ended up being the case that her bed would need to be a more complex, larger bed, and through brand research, I concluded that I could try to offer something new, enjoy the process, and help others out.

I thought about the project for quite a while, I showed the sketch and the idea to someone who had faith in me and decided to turn my vision into reality. I'm just an idea designer, and he took care of everything, opened a company and turned the idea into reality,'' Gabrijela Korica explained.

This Croatian pet furniture brand also has, as noted above, a humanitarian note - for each piece of furniture they donate 1,000 kuna to various Croatian animal protection associations, working to provide funding for animals, from accommodation and food to veterinary and other medical costs.

Although the market for luxury dog ​​furniture in Croatia is slightly smaller, Gabrijela says that owners around the world want to set aside a certain amount for their pets.

The name of the Gambarossa brand is a modification of her mother's surname, hence the inspiration. She procures materials for the production in Turkey, where this Croatian pet furniture is produced, but says that she would like to move the procurement of materials and the production of furniture to Croatia in the long run.

She wants to further expand her offer, start with employment, but also attract as many people as possible who would support her Gambarossa brand in order to, among other things, help animals as well.

"There's great interest from our customers, mostly from other countries, but we're certainly happy that they have given us their vote as new Croatian brand and thus support the Croatian economy," concluded Gabrijela Korica.

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