As Morski writes on the 2nd of May, 2019, the Croatian National Tourist Board (HTZ) has established a successful cooperation with the BBC, one of the largest and most respected media outlets in the world.
This cooperation includes the full production of three sixty second videos that will showcase the Republic of Croatia as an attractive year-round destination, the production of three articles with accompanying video footage for the BBC platform, as well as advertising and activity on all online BBC platforms from May to September on twelve key broadcasting markets.
''Cooperation between the Croatian Tourist Board and the BBC is one of the great examples of cooperation and working together with foreign entities on the promotion of Croatian tourism. We're exceptionally proud that such a large media group, achieving the reach of 454 million households around the world, has recognised the significance and potential of Croatia as a tourist destination. I'm sure that all the material shot, as well as all of the other activities, will significantly contribute to the visibility of Croatia, and thus to achieve even better tourist results this year,'' said HTZ's director Kristjan Staničić.
The BBC recording crew visited Osijek, Zadar, Split, Dubrovnik, Klis, NP Paklenica and other destinations where they recorded eno-gastronomic themes, cultural and historical heritage, active tourism offers and other interesting tourist attractions focusing on the locations of the world famous "Game of Thrones" hit series.
Other activities within this cooperation include content placement via BBC Story Works social network channels on Facebook, Twitter and Instagram, and the creation of websites on BBC.com where there will be video and written material about Croatia. The markets covered by this cooperation, and on which the materials will be presented, are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland.
It's worth mentioning that the BBC network reaches as many as 308 million individuals on a monthly basis, while on social networks, there are more than sixteen million followers. In addition, the BBC has over 472 million views on its YouTube channel. A large percentage of their users are lovers of travel, and as many as 72 percent usually travel abroad.
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Think you can predict the ending of GoT? Let the Unforgettable Croatia agency know!
If one thing has put Croatia on the map more than anything else for film and TV buffs, its the hit Game of Thrones series which has taken the world by storm, leading to countless visits to the many Croatian filming sites, particularly those in Dalmatia's southernmost city of Dubrovnik, which plays Kings Landing in the series, as well as Split.
While the Game of Thrones hysteria has been met with both positive and negative conclusions from residents of popular cities like Dubrovnik and Split, there is no doubt that economically speaking, Croatia has benefited beyond belief.
As Lider writes on the 19th of April, 2019, the British-American agency Unforgettable Croatia has announced a competition in which the task is to guess the ending of the wildly popular Game of Thrones (GoT) series and the reward for the one who manages to decifer the unfolding of the series' events will be rewarded with a trip to no less than GoT heaven - Croatia. So far, more than 5,000 people have sent Unforgettable Croatia their thoughts about who will take the throne at the end of the hit series.
The winner will be awarded a tourist-style tour of the various locations where the popular series was filmed across Croatia, more specifically Dalmatia, including Split, Klis, Hvar, Vis and Dubrovnik. Game of Thrones took off like few could have ever imagined, and the promotion that brought to Croatia was and remains unquantifiable. The first episode of the final season alone, which broadcast on Sunday attracted a record 11.8 million viewers.
Graham Carter, the owner of the British-American Unforgettable Croatia agency which launched the this GoT inspired competition, had his business in mind, which would further flourish by increasing the overall interest in travelling to Croatia. Every year, this agency brings about 5,000 passengers travel to Croatia, and they're hoping to increase that figure to 6,500 next year, as Carter revealed for Večernji list. Carter is currently residing in Split, where he is trying to establish a Croatian office for his the Unforgettable Croatia agency.
The winner of Unforgettable Croatia's competition will be offered half-board accommodation for a seven-day trip for two to Croatia, a tour of the Game of Thrones sites accompanied by a professional guide, and a visit to Hvar and Vis by sea. But there is, of course, a catch - the winner will not win the airplane tickets for travel, and they'll need to foot the bill for that themselves.
GoT fan? Have your say! Click here.
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Preparations in Dubrovnik have begun for the filming of the final season of the hit series, Game of Thrones.
Here Be Dragons is Croatia’s premier Game of Thrones gift shop and fantasy boutique, located in Diocletian’s Palace in Split.