January 11, 2022 - Krk Outdoor - a rebranding of the island launched this year to cater to active tourism. 

With the joint funds of all local governments and Krk Island tourist boards, with the support of the Ministry of Tourism and Sports and coordinated tourist board funds, a new "Krk Island outdoor brand and communication strategy" was created, reports Novi List.

Director of the Krk Tourist Board, Majda Šale, said that this is a new step forward in promoting the trump card of the island's tourist offer. The strategy was created in cooperation with the Studio Conex agency from Samobor. It was formally adopted after a recent presentation to the directors of all local tourist board offices and the Krk Island Tourist Board members.

"In addition to representatives of local self-government units and tourist boards, a significant number of external associates and partners were involved, especially those with whom the Krk Island Tourist Board cooperates in the segment of organizing and implementing outdoor projects and programs - an offer that is the focus of our new strategic document," said Šale, emphasizing that the mentioned plan is based on the concept of sustainable and balanced development of tourism on Krk, among other things through its branding and development as an outdoor destination.

This type of offer has the power to attract many new visitors in the pre and post-season. The mentioned document analyzes the current state of Krk's outdoor activities, following which strategic guidelines for building the "Krk outdoor" brand were processed and determined. Its main goal is to create a market identity and recognition of this offer. The inputs to which answers are given are diverse tourist products and the development of new products and programs harmonized with the interests and needs of modern guests, i.e., with recent trends in tourism, on an island that is easily accessible, highly developed, and environmentally sustainable, continued Šale.

The newly presented brand and the communication strategy that will promote Krk outdoor in the future will include a series of activities that will take place in phases, including education, creating a database of island outdoors, and organizing internal events. The strategy also defines ways of cooperating with local media, building websites and producing promotional materials, managing social networks, advertising, appearances at fairs, and other activities that we believe will ultimately lead to a unique island image, greater recognition of Krk as an outdoor destination and finally, to its better positioning in the emitting markets, says the head of the island's tourist board.

With the new strategic and planning steps, the island's tourism workers have kicked off the rebranded tourist offer by designing a new promotional logo.

"After fifteen years using the current Krk Tourist Board logo, we started redesigning it last year, necessary to achieve better visual recognition and adapt to new market demands. We are convinced that the new logo is a modern logo that will achieve even higher recognition of Krk Island. The newly created "book of standards" will provide a more professional approach to producing all our future promotional materials. The authorship of the new logo is designer Valter Stojšić. It consists of three colors - green, yellow, and blue, the colors of the island that symbolize nature, the color of the sun and the "golden island," and the sea.

The logo is stylized in the contours of Krk, with an inscription and typography on several language mutations according to the markets to which we will target it. The new logo will be placed on all new promotional materials, used in the official correspondence of the Krk Tourist Board, at fairs, and in all future advertising, concluded Šale, adding that its official use will begin in 2022.

For more, check out our dedicated travel section.

October the 7th, 2021 - The beautiful island of Krk is and always has been very popular with tourists from the rest of Croatia and from all over the world alike. Given the fact that this year's summer season went remarkably well, preparations have begun for 2022 and a brand new Krk island tourist map has been published.

As Morski writes, the new Krk island tourist map has been created and published with the intention of intensifying promotional content, in the context of preparations for the next tourist season, and the Tourist Board of the island of Krk has focused part of its activities precisely in this direction.

In addition to the redesign of the Krk information brochure, which includes all relevant information for the island, a new Krk island tourist map was published back in early September, containing all of the most important and clearly structured data on various island destinations, in a shortened, easy to follow version.

It is a B1 format map (700 x 1000 mm) with all of its content arranged on two sides. The first side contains a map of the island with marked cultural and historical monuments, information centres, general information and advertisements related to previously published cycling and walking maps, while the second includes data on destinations: the City of Krk and the municipalities of Omisalj, Malinska-Dubasnica, Punat, Baska, Vrbnik and Dobrinj.

Each of these destinations is presented with full descriptions, recommendations, gastronomic specifics and outdoor activities, and events, cultural and historical sights and other attractions are singled out in separate units. The texts included in the map were published in Croatian, English, German and Italian, while its design was entrusted to Valter Stojsic.

In the coming period, this new Krk island tourism map will be available at fairs attended by the Tourist Board of the island of Krk, and can currently be downloaded at the tourist information centres of all island destinations, including the Krk Tourist Information Centre, located on Ulica Josip Juraj Strossmayer 9.

With the intention of adapting to the growing trends of digitalisation, and with the aim of introducing environmentally friendly solutions, the preparation of this Krk island tourist map in the digital version is currently underway, which will lead to the creation of a corresponding QR code.

For more, make sure to check out our dedicated travel section.

September 18, 2021 - Yesterday, in ​​the city of Krk, 1,014,259 overnight stays in commercial accommodation were achieved for this year's period (01.01 - 16.09.2021), which is as much as 83% of the record year 2019, and 54% more overnight stays compared to 2020 in the same period.

As reported by HrTurizam today, when it comes to commercial accommodation in the city of Krk, most overnight stays were realized in camps with 459,012 overnight stays,  61% more than in the same period last year, and this realization accounted for 84% of overnight stays compared to the same period in 2019, followed by 441,055 overnight stays in households. 38% more compared to the same period last year and 86% of overnight stays in 2019, and hotels with 94,121 overnight stays, which is even 138% more compared to the same period last year and 68% of overnight stays in 2019.

"In this year's extremely demanding working conditions, I congratulate all representatives of the tourism sector, tourism workers, on the enormous effort this season, responsible approach, and excellent results", said Ivana Kovačić, director of the Krk Tourist Board.

In the month of September 2021 (until 16 September), 124,970 overnight stays were realized in commercial accommodation, which is 12% more than in the same period in 2019, and 175% more than last year. All commercial accommodation facilities recorded better results in September than in September 2019.

In September, the highest number of overnight stays was realized in camps, 59,559, which is 169% more than in 2020 and 8% more than in 2019, followed by household facilities with 48,584 overnight stays, which is 149% more than in 2020 and 19 % more than in 2019, while 14,130 overnight stays were realized in hotels, which is 403% more than last year and 6% more compared to the same period in 2019.

Top markets (according to realized overnight stays) are Germany (+ 45% compared to 2020, 94% achieved in 2019), Slovenia (88% compared to 2020, 66% achieved in 2019), Austria (+ 140% compared to to 2020, 84% of 2019,), Croatia (95% of 2020, 95% of 2019), Hungary (+ 88% of 2020, 96% of 2019), Czech Republic (+30 % compared to 2020, + 20% compared to 2019), Italy (+ 50% compared to 2020, 35% achieved in 2019), Poland (+ 16% compared to 2020, + 9% in compared to 2019), the Netherlands (+ 227% compared to 2020, 67% of 2019) and Slovakia (+ 96% compared to 2020, 80% of 2019).

For more, check out our dedicated travel section.

June 4, 2021 - After an arduous competition between a record number of 39 proposals and 21 producers from all over Croatia, 16 were chosen by a Krk tourist board committee as part of the Krk souvenirs project, ''Gift from Krk''.

As reported by turistickeprice.hr, the jubilee tenth competition application for the Krk souvenirs "Gift from Krk", announced by the Tourist Board of the City of Krk, has ended. The focus of the competition was on the cultural and tourist values ​​of the town and the island of Krk, with an emphasis on accepting creative challenges inspired by the island's natural heritage. A record of 39 proposals was received, 21 producers and authors from all over Croatia, of which 16 were selected, which met the tender criteria.

''Gift from Krk'' Official Banner - Krk Tourist Board

Namely, the souvenir, as a kind of present of the town and the island of Krk, is a reflection of the continuity of its artistic, cultural, cultural-historical, or cultural heritage, i.e., it presents its tangible, intangible, or natural heritage in various ways.

The very thematic dimension of this year's competition is motivated primarily by one of the consequences of the coronavirus pandemic, which is reflected in the return to nature and which, among many other benefits, has the potential to stimulate creativity and encourage the creation, as evidenced by several newly selected souvenirs.

Tenth Gift from Krk - selected souvenirs

• Alen Mrakovčić: Golden drops of the island - 100 ml, extra virgin olive oil with the addition of edible golden leaves
• Andrea Marhofer: Hand-painted wooden magnets
• Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic bracelet with margarine motif
• Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic necklace with margarine motif
• Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic brooch with margarine motif
• Jasminka Gršković (OPG Gršković Jasminka): Handmade balls made of Krk sheep wool for dryer and washing machine
• Katica Orlovčić: Kamižot, a decorative ceramic vessel inspired by Krk folk costumes
• Ivica Lukarić (Craft for making advertisements and engraving Konto): Six-sided well from Vela place, decorative jewelry box made of laser-engraved plywood
• Ljubica Marević: Cotton men's short-sleeved T-shirt with an applied portrait of Antonio Udine Burbur - the last speaker of the February language
• Ljubica Marević: Cotton women's T-shirt with appliqué text Antonio Udina Burbur - name and surname of the last speaker of the February language
• Mirela Rušin Kokotović and Andrijana Fiorentin Rušin (Craft for Lavandin Services): Big soapy greeting from Krk, gift package with natural soaps
• Monika Kovač (Anagraf d.o.o. - KuSshh Plantation): KuSshh, a line of natural cosmetics for facial care
• Smiljka Franjić and Kristina Ladika: Immortelle - immortelle, set of brass jewelry (earrings, bracelet, and necklace) inspired by immortelle flower
• Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Krk hammer, decorative ceramic vessel
• Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Noble periscope (Pinna nobilis), decorative ceramic tray
• Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Empty (ram), decorative ceramic vessel

Alen Mrakovčić: The Golden Drops of the Island (Krk Tourist Board)

Andrea Marhofer, Hand-painted wooden magnets (Krk Tourist Board)

Blanka Petric, Gromača roses - ceramic bracelet with margarine motif (Krk Tourist Board)

Ljubica Marević, Cotton men's T-shirt - Burbur (Krk Tourist Board)

Monika Kovač (Anagraf d.o.o.), KuSshh - a line of natural cosmetics (Krk Tourist Board)

In the selection of souvenir proposals received during February and March, along with the director of the Krk Tourist Board Ivana Kovačić, the Commission, consisting of Dino Jakovljević, as president, and members Lucija Morić and Igor Gržetić, invested their efforts and expertise.

Considering all the Krk souvenirs selected so far, which are distinguished from the rest of the offer by originality, authenticity, thoughtful concept, and perhaps most of all the quality of workmanship, the people of Krk and their guests have at their disposal a whole range of works of art, various decorative and/or useful objects. and interesting publications, which are also presented through the digital catalog available from the following link.

The new Krk souvenirs will be awarded a recognizable stamp with a prominent bilingual motto Dar from Krk and will be included in a digital bilingual catalog that combines the entire certified souvenir offer in one place, with a photo and contact information of the manufacturer/author.

For more, follow Made in Croatia.

As Suzana Varosanec/Poslovni Dnevnik writes on the 25th of March, 2019, under its new administration and new owners, the popular Jadran hotel group from Crikvenica is expanding rapidly and after taking over Club Adriatic, it is continuing to introduce new facilities in Baško Polje, and is now expanding to the Kvarner region.

Based on the ten-year lease of the Hotel Delfin in Omišalj, business for Jadran is beginning on the island of Krk. The offer was favourable, as can unofficially be revealed. The Crikvenica-based hotel group also signed a long-term lease for three pavilions in Crikvenica. Owing to these business moves, Jadran's accommodation capacities will increase by a significant 139 accommodation units, in Baško Polje there are about 440 new units, and this season Jadran will be able to boast about having a 36 percent higher capacity compared to last year.

And while Hotel Delfin can't be renewed this season for various reasons, this is thankfully not the case for the three pavilions that were once owned by Jadran. Since they are situated at the location of a common entity whose renewal is already in full swing, a makeover awaits.

Namely, from the Adriatic highway to the coast, Jadran's property in Crikvenica is having works carried out at Hotel Ad Turres and on thirteen pavilions, each with 27 rooms as well as works at Hotel Omorika, which will be completed in ten days.

Last year, this hotel group grew by 10 percent more than it did back during 2017, and realised an impressive 416,000 overnight stays, in 2019 they're planning for 437,000 overnight stays, marking an increase of about 6.6 percent. Slovenian guests and Croatian guests have primarily been the main group to stay in Jadran's numerous accommodation facilities, followed by those from Austria and Germany, and a similar tourist structure is expected this season as well.

Congress tourism is still being developed, and after the completion of the welcome renovation of the Omorika and Katarina hotels, Jadran is expecting an increase in those niches, too. In the health sector, however, Jadran has some big plans in synergy with some local health institutions.

Make sure to follow our dedicated business page for much more.

Click here for the original artice by Suzana Varosanec for Poslovni Dnevnik