March 25, 2021 - Both the Croatian Ministry of Tourism and Sports and Croatian tourist boards recognised the development of health tourism as a high priority for Croatia.

To discuss the development of health tourism in Croatia, a branch that is becoming one of the more important Croatian tourist products, Croatian Tourism and Sports minister Nikolina Brnjac met with Kvarner Tourist Board director Irena Peršić Živadinov, Kvarner Health Tourism cluster president Vladimir Možetič, and Zagreb Tourist Board director Martina Bienenfeld. As life expectancy and healthy lifestyle trends increase, the value of health tourism grows. The novel coronavirus only made that growth even more rapid.

"Over 80,000 tourists in 2020 visited Kvarner (well-known for Lošinj Island and its hospital for respiratory issues) for health services. Today, many people are recovering from the consequences of the novel coronavirus there," said the Kvarner Tourist Board director Živadinov.  

"We have all the advantages for further development of health tourism: a good reputation of health services, qualified staff, natural richness of thermal sources, good climate, and long tradition of tourism," said minister Brnjac. Her goal is to pull Croatia out of the perception of a country only good for the summer season.

Croatia offers health services in wellness and medicine tourism. Health tourism is most associated with the regions of Kvarner, Istria, northern Croatia, and Zagreb, but the goal is to include other regions that have the potential for health tourism and to achieve the goals of a strategy that needs to be accomplished by 2030.

Martina Bienenfeld said that the Zagreb Tourist Board is working on the City's recognition as the centre of medical excellence. She pointed out good traffic connections, a mixture of the Mediterranean and mid-Europe climate, as well as good prices of health services as great advantages of Croatia's capital to the international clientele.

The Health Care Bill and Services in Tourism Bill now allow hospitality and health tourism services in hospitals and medical centres. These legal changes are also significant in attracting further investments in the field.

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January 27, 2021 – They promised its arrival this spring and, true to their word, these first-look photos show the construction of the beautiful new Rijeka Hilton Costabella Beach Resort & Spa is complete

With an investment of €80 million and the keen co-operation of the city authorities, the arrival date of the new Rijeka Hilton Costabella Beach Resort & Spa was never in doubt. They said it would be ready for spring and due to open its doors in April. As these first look pictures show, they've been true to their word. Construction of the new Rijeka Hilton Costabella Beach Resort & Spa is complete.

Its been at times difficult to fully visualise the completed project from the glossy, computer-generated builders' images of how they predict the finished product will look. Rijeka residents too have had their worries – would the new promenade in front of the complex (paid for with city money) place a section of their beloved coastline off-limits to those not staying at the Rijeka Hilton Costabella Beach Resort & Spa?

They needn't have worried. As these new images show, the major construction work at the Rijeka Hilton Costabella Beach Resort & Spa is complete. It looks as though they could throw open the doors tomorrow. The worried-over promenade snakes between the main complex and the hotel residents' beach area. It allows pedestrians full access to the seafront – they can pass along the entire front facade of the Rijeka Hilton Costabella Beach Resort & Spa and enjoy the view from the shore just as much as hotel residents. When the Rijeka Hilton finally opens its doors, they'll also be able to take advantage of all of its spa facilities too, which will be opened up to local residents via a membership scheme.

The Rijeka Hilton Costabella Beach Resort & Spa complex has been built across a considerable 18,000 square metres. The main building complex has 10 floors which hold 132 rooms. The site also has 66 villas separate to the main building, six restaurant/bar/food outlets, a private beach, and one of the largest wellness facilities in the region - the two-floored spa area covers more than 3,000 square metres.

The new photos of the complete Rijeka Hilton Costabella Beach Resort & Spa, which are signed as Mr. Fly, were posted publicly to the Facebook group Riječka enciklopedija - Fluminensia by renowned Rijeka photographer Dario Matijević, whose breathtaking images of the nature, landscapes and cityscapes of the Kvarner region are often signed as Baredice Photo and can be enjoyed here. They were subsequently used by RiPortal in their coverage of this story.

January 5, 2020 – Thanks to the imaginative coverage of local portal Fiuman.hr, more than half a million people visited Kvarner Christmas online over the 2020 holidays. From the spectacular lights of Opatija and Rijeka, to toy bears in Rijeka cafe bars, this is what they saw...

Everyone will remember the Advent of 2020 as unusual. Many were separated from friends and family. Others weren't able to travel nor visit the places or people we wanted to. The difference was noted significantly in Croatia, where family means everything, especially at Christmas.

Over recent years, Croatia has become one of the best-known places in Europe to visit for the Advent season. Zagreb's award-winning Advent celebrations have spurred on efforts elsewhere in the country and many towns and cities in Croatia now pull out all the stops during Advent, gloriously decorating their streets and holding events that draw thrilled visitors.

Under the unusual constraints of 2020, one Advent season in Croatia imaginatively continued to draw the crowds. Although, it wasn't so much the streets that were jammed as it was the internet servers. With the considerable help of local news portal Fiuman.hr, Kvarner Christmas Online welcomed tens of thousands of visitors.

Thanks to the imaginative coverage of Fiuman.hr, Kvarner Christmas Online was visited by well over half a million people in 2020. While many bars in Europe remained closed to human customers, Rijeka cake and ice cream cafe Cacao took the opportunity to fill its empty chairs with toy bears during Kvarner Christmas Online. Fiuman.hr's video of the scene was viewed almost 245,000 times.

Their video of the Advent lights in the Gradina part of the city fared even better. Always a spectacular highlight of Kvarner Christmas online, Fiuman.hr's video of Gradina got more than 300,000 views.

With its beautiful city centre parks, peaceful walks and promenade, the Advent season of nearby Opatija has become an increasingly popular choice for visitors over the winter holidays. And, in 2020, that was still the case during Kvarner Christmas online. Fiuman.hr 's video from the Opatija park near Šporer generated over 190 thousand views.

It just goes to show that while the Advent of 2020 may have been curtailed in unexpected ways, there's no dampening of the love of Christmas and the festive spirit. Fiuman.hr's video viewers will surely be lining up to visit Kvarner Christmas in person as soon as they can.

October 21, 2020 - The 81st Skal International World Congress will be held in Opatija and Rijeka in 2022, bringing around 1,000 tourism professionals to the Kvarner region.

At the online session of the General Assembly of the Skål International Association, the Skål Club Kvarner unanimously confirmed they would host the World Skål Congress, which will be held from October 13 to 18, 2022.

HRTurizam reports that, unfortunately, due to the COVID-19 pandemic, the Skål Congress, which was to be held in Opatija and Rijeka this year, was canceled under the motto “SKÅL CONGRESS IN THE EUROPEAN CAPITAL OF CULTURE 2020”. However, tourism workers from Kvarner did not give up on the unique opportunity to present their region to the representatives of the world's largest association of tourism professionals. They will still have their chance in a few years. 

The repeated demanding candidacy of Kvarner, Opatija, and Rijeka was presented at today's session of the General Assembly by Irena Peršić Živadinov (president of Skål Club Kvarner for two terms and director of the Kvarner Tourist Board). Kvarner was unanimously, and with the great support of colleagues from around the world, entrusted with hosting this event, which is of immeasurable importance for tourism destinations and the whole of Croatia.

Skål Club Kvarner is celebrating 10 years of work this year and was founded thanks to Katica Hauptfeld, owner of the famous travel agency Katarina line, which gathered some of the most influential tourist workers in Kvarner. Together, projects and ideas quickly became noticed in Skål International circles internationally.  Thus, both this candidacy and the congressional hosting in 2020 and again in 2022 is largely to her credit.

It is expected that during this prestigious international event in 2022, about 1,000 participants will visit Kvarner, including many owners of influential travel agencies and tour operators who will have the opportunity to show the tourism potential of the region and who will even more successfully offer Croatian tourist facilities to its clients.

SKÅL International is an international organization of tourism managers with about 14,000 members in over 340 clubs in more than 100 countries around the world and is the largest in the tourism sector. Members of SKÅL Club Kvarner are professionals in Kvarner tourism (hoteliers, agencies, tourist boards, representatives of the academic community, and others). Skål clubs Zagreb, Dubrovnik, and Split still operate in Croatia.

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As Marija Crnjak/Poslovni Dnevnik writes on the 2nd of May, 2019, with the launch of Hilton in the Costabella resort between Opatija and Rijeka, Kvarner has gained its first global hotel brand and Hilton is entering the market for summer resorts in the Republic of Croatia for the first time.

As we reported recently, last week, Hilton confirmed that they signed a contract with JTH Costabella on the management of Hilton Costabella Beach Resort & Spa, which should open before the 2020 summer season, and the investment poured into the project by a Czech investor is worth about eighty million euros. The investment was announced as a luxury product since its very inception, and when in search of an operator last year, the investor negotiated with the well known Hard Rock Hotels group. Eventually, the results of the negotiations ended with Hilton entering the resort. The company has more than ten resorts in Europe.

Siniša Topalović, a partner at the Horwath HTL consulting house, believes that opening of Hilton's new resort in Kvarner is a very positive move for a number of reasons.

"The internationalisation of the Kvarner tourist offer, the strengthening of traffic in the pre and post [tourist] season, the raising of the quality of the tourist destination's offer, as well as transferring the knowledge of the workforce and internal education are just some of the expected positive effects of this cooperation," Topalović stated.

He also recalled the fact that Hilton recently updated its concept, and this would be the first regional resort to adhere to the globally respected company's brand new philosophy and standards. Sanja Čižmar also emphasised that the entry of Hilton into Kvarner will contribute to deepening the global recognition of the Croatian tourist offer as a whole.

Josipa Jutt Ferlan, the director of the cluster of Hilton Hotels in Zagreb and the director of Zagreb City Hotels revealed to Poslovni Dnevnik what Hilton had brought to the Croatian capital.

"Hilton brought with it a higher quality perception of Zagreb as an international destination, because with the entry of Hilton, Zagreb gained the presence of yet another, globally strong hotel company. The diversity of hotel deals through the presence of various brands, strengthens the destination compared to its international competition,'' explained Jutt Ferlan.

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Click here for the original article by Marija Crnjak for Poslovni Dnevnik

As Morski writes on the 25th of April, 2019, over the Easter holidays, 28,500 guests stayed in Kvarner, accounting for 99,000 overnight stays, which is a massive 100 percent increase when compared to the same period back in 2018, according to the Kvarner Tourist Board.

According to the official data from the eVisitor system, 28,500 guests spent 99,000 nights in Kvarner over four Easter holiday days (from Friday to Easter Monday).

The numbers from not only last year, but also from 2016 and 2017 prove the fact that during the Easter season this year, Kvarner was visited by a record number of guests. Thus, this year, 37 percent more overnight stays were realised when compared to 2017, when the Easter holidays fell during the same period of April, and even more incredible 147 percent more than 2016 were recorded, when the Easter holidays fell earlier, at the end of March.

In more than 100 of Kvarner's hotels and in as many as 25 camps, as well as a large number of holiday homes and private apartments, guests from Germany, other parts of Croatia, Austria, Italy and neighbouring Slovenia made up large numbers. German guests realised 25 percent of the total number of overnight stays, while domestic guests and guests from Austria realised 14 percent of the total number of overnight stays, with guests from Italy making up 11 percent.

Most of the overnight stays were realised on the island of Krk (32,300), followed by the Opatija riviera (23,400), the island of Lošinj (15,500), the Crikvenica-Vinodolski riviera (10,000), Rijeka and its surroundings (6,300), on the island of Rab (5,500), the island of Cres (5,300) and Gorski Kotar (850).

Nearly half of the overnight stays (49,000) were realised in hotels across Kvarner, most of which open on the Opatija riviera. 23,000 overnight stays were spent in private accommodation and in camps, most of them on Kvarner's numerous islands, account for 22,000 overnights.

In the spirit of the Easter holidays, Kvarner's hosts across the region prepared a large number of events for guests, from traditional cultural and entertainment events to gastronomic, religious and nature-related activities.

''In the last eight years, if we only look at the [main tourist] season, we're talking about a jump of as much as 90 percent, while in terms of the total number of overnight stays for the same period we've seen an increase of 50 percent. This marked increase in the number of guests, both foreign and domestic, shows us that we have a well-established development strategy based on our activities and programs, with the emphasis on filling out the period outside of the main summer tourist season.

The performances at this year's fairs and presentations on our strongest markets - Germany, Austria, Italy and Slovenia - gave us a good insight into the beginning of this tourist year and what those employed in tourism in Kvarner can expect,'' stated dr.sc. Irene Peršić Živadinov.

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As Suzana Varosanec/Poslovni Dnevnik writes on the 25th of March, 2019, under its new administration and new owners, the popular Jadran hotel group from Crikvenica is expanding rapidly and after taking over Club Adriatic, it is continuing to introduce new facilities in Baško Polje, and is now expanding to the Kvarner region.

Based on the ten-year lease of the Hotel Delfin in Omišalj, business for Jadran is beginning on the island of Krk. The offer was favourable, as can unofficially be revealed. The Crikvenica-based hotel group also signed a long-term lease for three pavilions in Crikvenica. Owing to these business moves, Jadran's accommodation capacities will increase by a significant 139 accommodation units, in Baško Polje there are about 440 new units, and this season Jadran will be able to boast about having a 36 percent higher capacity compared to last year.

And while Hotel Delfin can't be renewed this season for various reasons, this is thankfully not the case for the three pavilions that were once owned by Jadran. Since they are situated at the location of a common entity whose renewal is already in full swing, a makeover awaits.

Namely, from the Adriatic highway to the coast, Jadran's property in Crikvenica is having works carried out at Hotel Ad Turres and on thirteen pavilions, each with 27 rooms as well as works at Hotel Omorika, which will be completed in ten days.

Last year, this hotel group grew by 10 percent more than it did back during 2017, and realised an impressive 416,000 overnight stays, in 2019 they're planning for 437,000 overnight stays, marking an increase of about 6.6 percent. Slovenian guests and Croatian guests have primarily been the main group to stay in Jadran's numerous accommodation facilities, followed by those from Austria and Germany, and a similar tourist structure is expected this season as well.

Congress tourism is still being developed, and after the completion of the welcome renovation of the Omorika and Katarina hotels, Jadran is expecting an increase in those niches, too. In the health sector, however, Jadran has some big plans in synergy with some local health institutions.

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Click here for the original artice by Suzana Varosanec for Poslovni Dnevnik

The Kvarner Tourist Board has successfully developed the region as an outdoor tourist destination over the last few years.