November 4, 2021 – Village tourism or countryside tourism - Seoski tourism in Croatia - offers authentic, traditional experiences. Aleksandra Kuratko, secretary of Udruga ruralnog turizma Hrvatske (Croatian Rural Tourism Association) tells us more about it, and their work to help facilitate it

Croatia's visitor offer is evolving and expanding. There are exciting aspects of authentic Croatia to be discovered. Away from the beach, villages inland often look remarkably similar to how they did one hundred years ago. There, crops are grown and produce made in ways passed down through generations of families. And, in some lucky instances, these family farmers are willing to open their doors, invite you inside and show you how they live.

Bread from the peka at Agroturizam Antunović on Pelješac

Seoski Tourism – translated as either village tourism or countryside tourism – is just that. Family farms that offer hospitality. These are some of the most homely and most welcoming accommodation experiences you can have in Croatia. Offering sights and sounds, tastes and flavours that you can't find anywhere else, visits or stays in Seoski Tourism places have long been loved by locals for weekend breaks or holidays outside peak summer. But, increasingly, these authentic Croatia experiences are being discovered by international visitors.

Moslavina goats at Kezele family farm © Davor Konjikušić

One institution trying to facilitate the growth in interest is Udruga ruralnog turizma Hrvatske - Croatian Rural Tourism Association. Since it was formed in 2016, they have tried to bring together Croatia's family farm hosts, to promote them and educate them, and to build bridges between these independents and tourist boards, tourist agencies, educators and even the wider world outside Croatia.

Seoski turizam Kezele in Šumećani, on the border of Zagreb County and Bjelovar Bilogora County © Davor Konjikušić

Based in Ivanić-Grad, Zagreb County, the Croatian Rural Tourism Association is currently touring the length and breadth of the country, holding workshops with as many Seoski Tourism family farms that will come. And if the farmwork doesn't allow them free time, then they can attend Croatian Rural Tourism Association workshops online.

On the eve of the association's online Seoski Tourism workshops for Central Croatia and Slavonia, TCN interviewed Aleksandra Kuratko, secretary of Udruga ruralnog turizma Hrvatske, to find out more about Seoski Tourism in Croatia.

Prigorje specialties at Rakić family farm

My name is Aleksandra Kuratko and I am secretary of Udruga ruralnog turizma Hrvatske. As an association, we are 5 years old.

We have 35 members, most of whom are service providers in what we call Seoski Tourism. We also have several tourist boards and two educational institutions as members.

Bilogora horses in autumn at Agroturizam Na malenom brijegu © Vladimir Vlajinić

Seoski tourism is not quite the same as rural tourism, because rural tourism is many different types of tourism that happen in rural areas. Seoski tourism - which you might translate as village tourism - is quite specific. We assemble people who work in agriculture and who, at the same time, are also offering hospitality. In English, you might call them Farm Stays. Or Agro-tourism – a merging of agriculture and tourism.

Fresh vegetables at Agroturizam Antunović on Pelješac

People who work on agricultural estates often take care of local cultural heritage. For example, they might maintain and renew traditional wooden or stone houses. Many also have etno collections, in which they preserve different objects from their region. Some of these objects might have been used in agriculture and households hundreds of years ago. So, they are preserving the cultural heritage of Croatian villages. This is what we call material cultural heritage. But, there's another kind.

Cultural heritage preserved in one Slavonian village © Mario Romulić

Non-material cultural heritage is also a part. That might be preserving old recipes of traditional, regionally-specific dishes. Or, it might be showcasing the songs and dance of local music.

We are currently running a project which is supported by the Croatian Ministry of Tourism and Sports in which we hold 37 Seoski Tourism workshops in the field all over Croatia. There will also be around 15 online workshops. The workshops are aimed at colleagues who currently operate in Seoski Tourism – they work in agriculture and offer hospitality. Also invited are local tourist boards and local action groups.

Photo from URTH workshop in Slatina

So far, we conducted 20 workshops in the regions of Central Croatia, Slavonia and Baranja, and Podunavlje. From next week until the end of the year, we will conduct the workshops in Istria, Kvarner, Lika and Dalmatia. Some service providers were not able to attend earlier workshops, because of work commitments of Covid. So, we decided to also offer access to the workshops online. Tomorrow is our first online workshop for Central Croatia and on Friday it's the online workshop for Slavonia.

These workshops are interactive discussions between our association, service providers and all other stakeholders. We discuss the legislative framework, which can be extremely complex. We talk about new trends in tourism for the post-pandemic era. We also discuss the importance of integrating cultural heritage in digital promotion.

Donkey farm at Agroturizam Antunović on Pelješac

For the legislative framework, we have initiated the formation of a working group for the development of Seoski Tourism, which is now operating in the Croatian Ministry of Tourism and Sports. So, at the workshops, we ask if anyone is having issues. We collect the responses and address them in the working group.

Part of the workshop is the presentation of a new web application of Seoski Tourism, which we have developed with Croatian Ministry of Tourism and Sports. It has two purposes. One is to create a digital catalogue of Croatian Seoski Tourism. You can see region by region some of the Seoski Tourism options – currently around 40, those who have already enrolled.

Podravina Etno rooms at Zlatni klas Otrovanec

A version of the app is currently available on the website of the National Tourist Board. But, they are building a new website. The forthcoming version of the catalogue will likely be more user-friendly with many more functions and options. On the new website, Croatia's Seoski Tourism options will be detailed in many different languages. It should be a great resource not only for tourists but for travel agencies, journalists like you and for educational institutions. That's the reason we are devoting time in our workshops to encourage Seoski Tourism providers to enroll. We are just at the beginning of the process.

Grešna pilnica in Zagorje © Jasna Podboj

The second purpose of the app is to collect information about the service providers. This info will be used by our working group when defining a Croatian model of Seoski Tourism. So far, we have taken examples from Slovenia, Italy and other countries that are successful with Seoski Tourism. But, these models were entered into our legislative system without fully considering our distinct business and cultural environments. That is now about to change.

We are very happy that, following many years of partially successful advocacy, there is now political will at a ministerial level to really shape things up, to change the laws and regulations in order to facilitate Seoski Tourism. We want to encourage more Seoski Tourism, not to have people from agriculture being turned away because of the difficulty of the process and bureaucracy.

Medieval Theme Park San Michael © Silvia Otočan

You said part of the workshops will focus on new trends. What are some of these?

Research has been done by a working group that is developing a new tourism strategy for Croatia. It's called Strategy for Sustainable Tourism to 2030. Under the auspices of this group, a number of research fields have been analysed.

The collected data shows that a huge percentage of tourists are now more inclined to eat locally grown and healthy food. They want to spend their time on estates that are run in accordance with ecological principles. So, they really care about issues like how waste is disposed of etc. They also pay a lot of attention to culture. They are curious to learn exactly how we are living, how we are working and how we produce things. They want to learn about our society and culture. And, importantly, they really care about how they spend their money. Above all, they want to spend money in areas that can help support local communities.

Prigorje Breakfast at Rakić Family Farm

For us, this is really important. Because Seoski Tourism answers these demands to an incredibly high level. We do produce local, healthy food. Not only on the agricultural estates where you can experience Seoski Tourism, but also from their neighbours who just do agriculture. We are concerned with ecology, we protect cultural heritage and the money spent in Seoski Tourism stays in local communities, where it has very beneficial effects.

In the digital promotion part of the workshops we are trying to persuade people about the importance of their online presence. Basically, these days, if you're not online, it's almost like you don't exist. So, we try to explain the importance of having good-quality photos, short videos and a regular online presence.

Kulen, čvarci and other specialties at Baranjska kuća © Denis Despot

That's interesting. In some cases, it might be like two different worlds colliding - people who work in a traditional industry and a traditional environment having to adapt to a very modern way of operating. There's also another potential collision when providers learn of the expectations within modern tourism. Because these people can no longer just work in agriculture. To operate in Seoski Tourism, you're also very much expected to also be a host.

Yes. All of our current service providers who are successful within Seoski Tourism are also great hosts. It's essential. You can see it in almost all of the reviews for this kind of tourism. Guests come for the food and drinks and surroundings, yes. But, what they value the most, what they remember the most, is the host part of the experience. On the estates of Croatian Seoski Tourism, guests are welcomed like family. Across all of Croatian tourism we are expected to be good hosts. It's part of our reputation and the reason why many people come here from all over the world. In Seoski Tourism, it is vital we live up to those expectations.

Kezele family farm © Davor Konjikušić

Another aspect of this, which is a more recently-observed element, is that visitors often want an insight into the actual lives, even the personalities of their hosts. They want not only to taste the homemade sausages you make, but they also want to know how you do it, where you do it, how you learned to do that. When they go to Spain, they want to know how the people there make their wine. And, when they come to Croatia, they want to learn how we do it here.

So, all in all, those of us in Seoski Tourism are really busy. We are in agriculture, yes, but we are also in tourism and we are also online. With this more recently-observed aspect, we will need to try and devote even more time to our hosting. It can be difficult to balance the demands on your time. But, in our workshops, we are trying to persuade people to talk more about themselves, their lives, their cultural heritage. And, if there isn't time to do everything themselves, then to involve different and often younger generations of the family. Sometimes within the hosting or alternatively just with the online promotion and presence.

Kezele family farm ethno collection © Davor Konjikušić

I've visited some family farms that were right at the start of their journey with Seoski Tourism and they seemed surprised that I was at all interested in what they do and how they do it. I think maybe they thought I was a bit crazy.

Yes, that is a response we sometimes also see at first. I think it's because our generation takes a lot of things for granted. We sometimes think that what we do is just what we do. We are not so good at showcasing it. “Why would I show someone how I make my cheese? I make my cheese like my grandmother used to make it” But, for those who open their doors to Seoski Tourism, inquiries about how they do what they do are only increasing. So, they seem to appreciate how we advise them in the workshops.

Picnic by Restaurant Međimurski dvori © Igor Nobilo

We are trying to let our producers know that Seoski Tourism is not just a platform to sell their produce and an overnight stay, but it's a full experience they can sell. There are agricultural farms in Austria that are established in tourism that you must pay only to visit. Of course, that doesn't happen currently anywhere in Croatia, even though some of our Seoski Tourism estates have sections that look like museums.

Some of these aspects are very new. And the feedback is great. I truly believe there are hidden treasures to be discovered in some Croatian villages. We are here to tell that story.

Selection of food from a Slavonian village © Mario Romulić

What is so rewarding about Croatian Seoski Tourism that international visitors would want to go to a traditional farm in some inland village instead of lying on the beach in Dalmatia for 14 days?

People come because they really want to see a different side of Croatia. And, there are many different aspects of Croatia to discover – not just Seoski Tourism, but also National Parks and Nature Parks. All of our current trends show us that more and more tourists are willing to come inland from the coast or to explore a different part of Croatia – inland Istria, for example, or continental Croatia.

Kamačnik river canyon © Aleksandra Kuratko Pani

They really want to try authentic, local food. They want to eat healthy, to know what they are eating and how it is made. And, they want to experience flavours that are different from the usual ones they get from the supermarket.

Traditional Međimurje table at Etno restaurant Međimurski dvori

Also, I would say that with Seoski Tourism, people get to know better an authentic version of Croatia and its culture. It's a story we hear very often from our members. Some of them are visited by large groups from cruisers. These are people who might be on a cruise on the Adriatic and who journey inland for a day trip. Or, it might be a group who are cruising the Danube and disembark to visit a family farm in Slavonia, Baranja or Srijem.

Prosciutto from Drniš at Agrotourism Kalpić © Ivana Kalpić

When they visit farming estates on day trips, it's very often a huge 'wow' moment for them. For many, in their minds, Croatia is simply sun and sea. And that's not entirely their fault. We, as a country, have done very little until now to promote alternative sides of Croatia. The visitors experience these wow moments because of the hospitality they receive and because of the tangible aspect of the visit. This is a modern aspect – people want to touch things, know how things feel, taste, smell. They want to ride on horses or feed them. Or take part in cultural activities. These parts of a visit to Seoski Tourism are very difficult to experience anywhere else.

(left) Ivana Alilović, director of Zagreb County Tourist Board (right) Aleksandra Kuratko, secretary of Udruga ruralnog turizma Hrvatske (Croatian Rural Tourism Association) © Zagreb County

Udruga ruralnog turizma Hrvatske's online Seoski Tourism workshops begin today and their physical workshops continue next week in Istria.

If you'd like to read more about rural tourism in Croatia, then look here

Located in the heart of Lika, the Barac caves are one of the many treats of this landlocked region often neglected in comparison with Istria, Dalmatia or Kvarner. Despite that, this area has been gaining more and more attention over recent years. Jutarnji List recently provided ten reasons to Croats as why they should visit the Barac caves in spring, and here at TCN, we don't see why they couldn't apply to our non-Croatian readers too. So, here are ten reasons to visit the Barać caves, according to Jutarnji List.

1.) The location is easy to get to

From the Croatian capital of Zagreb, you need to drive only 130 kilometres or, in other words, a little under two hours. The trip is a little bit longer if you come from Rijeka (170 kilometres) or Zadar (150 kilometres). Once you reach the village and municipality of Rakovice, you can easily follow the signs to the Barac caves. 

2.) This destination is part of a world-renowned tourist offer

Located close to the oldest National Park in Croatia, Plitvička Jezera (Plitvice Lakes), the Barać caves are part of Lika's offer as a destination, which is placed in the top 100 sustainable destinations and the top 15 finalists.

3.) They're weekend trip perfection

The Barac caves are an excellent spot for a one-day field trip. Along with touring the caves, there are additional offers of hitchhike tracks, a children's playground, a picnic area, a badminton court, and more.

4.) They're just as perfect for active vacation lovers

With two nearby adrenaline parks, the ability to rent quads and bikes, as well as and organised cycling tours and horse-riding through the Plitvice valleys, there's no chance of you running out of things to do. With some pre-arrangements, you can also visit the Dolina Jelena (Deer Valley) ranch in town of Drežnik, where you can come close and even feed the deer there.

 5.) It's for all ages

 To enter the cave, there is a light 200 metre uphill stroll that doesn't require much of a physical effort. You can tour this area only accompanied by a guide whose interpretation and info is suitable for all ages.

© Denis Stošić / Lika Destination

6.) It's the home of bats

Rhinolophus ferrumequinum and Rhinolophus hipposideros are two types of bats you can find in almost every auditorium of the upper Barac cave. And with the coming of spring, they're waking up and hunting bugs which is an excellent opportunity to learn more about them.

7.) Cave bear memorabilia 

30.000 year old remnants of a cave bear are displayed within the Barac caves which is extremely rich in both archaeological and paleontologist findings with remains from the Ice Age all the way to the Middle Ages.

8.)  Face your fear of the dark

The Barac caves are lit up, but you can also experience the cave in its natural ambient - in complete darkness with the sound of water drops. It's scary at first, but exciting and relaxing at second sight.

 9.) An idividual approach

To organise an event it takes two adults who will be accompanied by a guide. Tickets don't need to be bought up-front, and the guy welcomes you at the info counter. The tour is organised upon your arrival. Before arranging the tour, the guide will give you some basic information before you purchase a ticket, and the tour lasts for about 60 minutes.

 10.) Happy customers

Tripadvisor awarded Lika's stunning Barac caves with the ''Travellers choice'' title meaning they're among the top 10 percent of the best destinations on Tripadvisor and are constantly receiving new and excellent reviews. Google also awarded the Barac caves with a rating of 4.7/5 and Facebook gave them a 5/5. 

For more about travel in Croatia, follow TCN's dedicated page.

As Poslovni Dnevnik writes on the 27th of August, 2019, when asked what the secret of his success is, the well known Lika hospitality entrepreneur replied: "I have no objections, these are good people and they're good guests."

The most well known and successful tourism and hospitality entrepreneur from the Lika region - Željko Orešković Macola, has turned his talented hand to a new business.

To be more specific, last year, a campsite with a swimming pool and fourteen bungalows was opened, as were about twenty campsites intended for guests from all over the world.

Macola soon turned to no less than MUP (Ministry of the Interior), in whose tender he received accommodation for their border guards. Another two houses in Korenica house sixty of MUP's border guards, and next week, Macola is all set to launch a new tourist settlement located in Vranovača, near Korenica, which will also be filled up with police officers.

Macola doesn't want to talk about the numbers, as he doesn't want to bring any discomfort to his partners, who in this case are MUP.

"Oh, forget about the numbers, they pay per police officer, I don't know how much they pay exactly, but they do pay fairly," Macola told Jutarnji list briefly.

However, if his capacities are summed up, the number of MUP officers he receives can easily be reached, and soon that figure could increase to as many as 200 of them.

Police vans bring them all year long, which is why Macola, after all, went to the MUP to enter the public tender in the first place.

They got a good home in Grabovac, because they've been there almost the whole year. They spend their daily breaks in the pool and the restaurant next to it.

It was at this camp that Minister of the Interior Davor Božinović, together with the chief of police Nikola Milin, recently boasted of an operational location for coordinating the work of police forces, presenting equipment and techniques used in the daily surveillance of the state border, ie, dealing with and the detainment of illegal migrants.

Make sure to follow our dedicated lifestyle page for much more.