As Novac/Lea Balenovic writes on the 5th of November, 2019, at one of the world's largest tourism fairs which is currently being held in London, Kvarner was named the Best Travel Destination for 2020. In addition to that flattering title given to it by the Lonely Planet tourism magazine, it has been highlighted as a must go destination and listed among the Top 10 regions of the world.

Tom Hall, Vice President of Lonely Planet, found Kvarner worthy of such a high level of recognition in the fact that "Kvarner is a fantastic region where tourists have a lot to experience."

Croatian Minister of Tourism Gari Cappelli, as well as Kristjan Staničić, Director of the main office of the Croatian National Tourist Board (HTZ), agreed, while Zlatko Komadina, the prefect of Primorje-Gorski Kotar County, stated that along with natural beauty, a clean sea and air, rich historical and cultural heritage and excellent and diverse gastronomy in Kvarner, the offer of health tourism is to be especially emphasised.

''This is a reward for all those who work in tourism in Kvarner, but also for all of the residents of our county who are known for being good hosts and promoters of all that our region has to offer, and one of these things is certainly health tourism,'' Komadina stated, adding that Kvarner is known precisely as the region of health.

On the other hand, Irena Peršić Živadinov, director of the Kvarner Tourist Board, focused on cultural tourism that this particular Croatian region has to offer.

''The award and recognition from Lonely Planet are the result of many years of work, but also proof that all of our results don't just come by chance. From the hosting of the extremely important World SKAL Congress in October next year, the title of Rijeka as the European Capital of Culture, to the presidency of Croatia by the EU Council Presidency in 2020, it's clear to us that there is a crucial tourist moment for the Kvarner region,'' she said.

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