June 21st, 2021 -  The northern Adriatic Istrian peninsula is featured on the covers of six Austrian tourist magazines and an influential weekly supplement, Istria County Tourist Board said on Monday, calling this "excellent news."

ADAC Reisemagazin, Alpe Adria Magazin, Dumont, Der Feinschmecker, and Merian are prestigious tourism and lifestyle magazines that present Istria as a close and attractive destination and bring a wealth of travel and accommodation information and advice on Croatia's largest peninsula and Austrians' closest to the Mediterranean, the Tourist Board said.

The weekly supplement in Saturday's edition of the influential Kurier Freizeit has Istria on its cover and an eight-page spread, the Tourist Board said, adding that this was Austria's largest-circulation daily with up to 250,000 copies sold.

In a press release, County Prefect Boris Miletić said that "Istria is a world tourism brand today, as confirmed by frequent and numerous features and articles in respectable world media."

He called the fact that Istria was featured on the covers of as many as six magazines in one day "a historic success."

Miletić said that "according to the indicators so far, this season will surpass all expectations, which means that we have been recognized as a safe and desirable tourist destination."

He said Istria would continue to invest in tourism, primarily ecologically sustainable tourism, and culture, food, and nature.

Istria County Tourist Board director Denis Ivošević said the appearance of Istria on six Austrian magazine covers represented incalculable promotion.

The Tourist Board also carried a statement by ART Redaktionsteam director Wolfgang Neuhuber, who said, "Neither Tuscany nor Piedmont nor South Tyrol nor the French Riviera, but Istria."

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