movo pop-up store opened in Berlin

October 7, 2021 - In the famous shopping street Kurfürstendamm in Berlin, along with the world's largest brands, a movo pop-up store was opened. Thus, movo became the first Croatian furniture brand with this format of store in Germany. 

movo mobile work units of the domestic company Sobočan, in just one year have been recognized on the market as an excellent solution for all needs of a functional and optimal workspace and awarded with the most important international awards for design and innovation; German Innovation Award winner 2021, Iconic Awards- Innovative interior 2021 and BIGSEE Wood design award 2021.

In the movo pop up store in Berlin, until October 30, customers will have the opportunity to see and experience movo models; THE GENIUS, THE REVISIONARY, THE FREE SPIRIT, THE STAR, THE STARLIGHT and THE PERFORMER. Each of them is located in an attractive and modern decorated store area where a seven-meter long LED screen stands out.

Sobočan says: "Our movo is a product with great export potential, which is important not only for Sobočan, but also for the Croatian economy as a whole. This is confirmed by the great interest of the market and movo is increasingly recognized as an attractive and functional piece of furniture that everyone wants to have in their home or work space. We are proud to be the first Croatian furniture brand with a pop-up store outside Croatia and we believe that our appearance on the German market will bring us new opportunities.”

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March the 9th, 2021 - The Croatian Sobocan company has received yet another international award for its innovative product, Movo, which has proven popular throughout the pandemic in which working from home has become the norm for very many.

As Poslovni Dnevnik/Marta Duic writes, Movo, the innovative mobile office designed and made by the Croatian Sobocan company, has been awarded another prestigious international award, the BigSEE Wood Award 2021. They received the award for the best design in the category of wooden furniture, and they were also nominated for the Grand Prix.

With that, this product made by the Croatian Sobocan company has won as many as three prestigious international awards in less than one year. The idea for this product was initially "born" in the spring of 2020, and it was developed by the company´s design team, more precisely Anamaria Burazin as a product designer, as well as architects Mirna Jovic and Jakov Fatovic. It took only four months for the company to move from the original idea to the realisation and the finished product, and in December this first big international award arrived.

Modern office solutions that save space are increasingly in demand today as the coronavirus pandemic rages on, which forces the level of visibility of the Croatian Sobocan company´s product to be even higher.

The company has started with promotional activities on targeted markets and believe that interest and demand for Movo will only continue to grow in the near future. "We have the greatest interest in the German market, which was expected considering that we defined it as our primary target market and we first started with promotions there," they explained from the company.

It is worth noting that this family business is run by Franjo Sobocan and his sons Nikola and Dejan, and behind them, they say, are more than 8000 realised projects, 200 are of an architectural-design nature, six are production halls, there are 1.5 million square metres of equipped business premises and realised projects in more than 20 countries worldwide.

In short, this is a Croatian company that in its twenty years of business has grown into a serious "player" on the competitive European market when it comes to designing and manufacturing equipment for sales and business premises, and has about 200 employees.

˝We generate more than 50 percent of our annual revenues in export markets as an authorised partner of world-renowned brands. At the same time, the most important export markets are those of the German-speaking area; Austria, Germany and Switzerland and other countries of the Western European market. This year, we have expanded our list of business partners with a large number of clients, including Harvey Norman, Crocs Europa, Drogerie Markt, Sana Labor Slovenia, Wespa Spaces, Lukoil and many others. We have also continued our long-term cooperation with Valamar, Maistra, Mol Group, Intersport and TAF,¨ they stated from the Croatian Sobocan company.

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January the 8th, 2021 - With the ongoing coronavirus pandemic continuing to dominate the way in which things are done across the globe, one Croatian company has fully embrased the new work from home trend, aiming to make the idea as appealing and indeed as comfortable as possible with its Movo mobile office.

As Jozo Vrdoljak/Novac writes, Sobocan, a Croatian company from Medjimurje boasts the attractive Movo mobile office for working from home that provides professional working conditions, and is also an an appealing design element.

''The Movo mobile office takes up minimal space and provides the user with maximum comfort when performing their various work tasks. After finishing their work, it's very easy to close down, lock up if necessary and push it away. Each of the models is mobile, collapsible, fully equipped with an electrical box and storage and has the possibility of locking,'' said Dejan Sobocan, CEO of Sobocan, who encouraged the creation of these products.

The design team

The idea was developed by the design team of Anamarija Burazin as product designer as well as Croatian architects Mirna Jovic and Jakov Fatovic.

''It took only four months from the idea to the realisation and the finished product. During the first presentation at Zagreb Design Week alone we received a lot of positive reactions, which continued to arrive day by day. The Movo mobile office is basically a product that we designed, developed and produced with an emphasis on the European Union market. The fact that it is recognised by the profession at the European level is a confirmation that we've created a top quality product. The Movo mobile office is already present in Croatian and German households. The first was bought in Zagreb. We're currently in the negotiation phase with several large global corporations who see it as a product for their employees, as well as with several designer furniture chains. This is a great success because we're still only just beginning,'' explained Dejan Sobocan.

The most significant investments were made by the Sobocan company back in 2015, when a new plant and two canopies covering a total area of ​​3200 square metres were built, which enabled the optimisation of business processes and the optimisation of business, which resulted in a significant increase in the number of employees. Back in 2016, Sobocan opened its own Office for Design and Architecture in Zagreb, and today the company provides its clients with a complete service, starting from interior design to the production and installation of furniture and related equipment within the building. Their Zagreb office employs a professional multidisciplinary team with many years of experience on both the domestic and foreign markets.

It offers its customers individual solutions and the complete engineering process: the development of an innovative concept, prototyping, consulting, successful delivery and precise installation according to the "turnkey" system in Croatia and the world.

This company's projects have been implemented in numerous European countries, as well as Egypt, Algeria and the United Arab Emirates. Furthermore, in 2019, Sobocan opened the  new ''hall 4'', which houses a new logistics centre. In the newly built hall which covers 5100 square metres, the final assembly, quality control, packaging, storage and loading of goods take place. The total value of the project stands at a massive 17.3 million kuna, of which 4.5 million kuna is from the European Regional Development Fund.

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January 1, 2021 - A prestigious international award for the Movo mobile office innovation of the company Sobočan from Mursko Središće.

Movo mobile office, an innovation of the Sobočan company from Mursko Središće, won the "Best of Best" award at the international competition ICONIC AWARDS 2021: Innovative Interior awarded by the German Design Council.

ICONIC AWARDS: Innovative Interior each year awards the best design solutions in the furniture industry that represent new trends in the industry. Movo mobile office, designed by the company Sobočan and which won the jury in a strong competition of solutions from around the world, stands out precisely for its innovation and adaptation to new trends. Namely, the coronavirus pandemic imposed the necessary transformation of our work and living spaces, and the Movo mobile office responded perfectly to the challenges of functionality and comfort of working from home.

The Movo mobile office provides professional working conditions when working from home, and is also an attractive design element. This mobile office takes up minimal space and provides the user maximum comfort when performing work tasks. At the end of the work, it closes very easily, locks if necessary, and pushes away. Each of the models is mobile, collapsible, fully equipped with an electrical box and storage, and has the possibility of locking.

The idea for this product in the company Sobočan was "born" in the spring of this year, and Movo mobile offices were developed by the company's design team - Anamaria Burazin as a product designer, and architects Mirna Jović and Jakov Fatović. It took only four months from the idea to the realization and the finished product, and already in December this first big international award arrived.

An expert jury made up of prominent designers and architects from several countries stressed the importance of modern office solutions that save space.

"In urban areas, space is becoming increasingly valuable - either privately or in the office. That is why the idea of designing a complete workplace, which after working in a few simple steps can be turned into a design element, is modern and innovative in every way. All Movo models are extremely smartly designed and offer the highest level of functionality ", it is emphasized in the explanation of the Movo award.

The German Design Council, awarded by ICONIC AWARDS, has been operating since 1953 as one of the world's leading centers of expertise in communication and knowledge transfer in design, branding, and innovation. It is part of the global design community and strives to establish global exchanges and networking, promote new talent and membership. Through events, awards, jury meetings and expert committees, the German Design Council brings together its members and international design and branding experts. It currently has more than 340 member companies.

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As Poslovni Dnevnik/Marta Duic writes on the 8th of October, 2020, the Movo product line is a novelty from a company called Sobocan from Mursko Sredisce, which, in its 20 years of business, has grown into a serious "player" on the European market when it comes to designing and manufacturing equipment for sales and business premises.

As they say from Movo, for them it is a big business breakthrough inspired by the ongoing pandemic situation and the fact that more and more companies are adopting new business models like the well-known work from home one. Their answer is Movo - a mobile work unit that provides the user with professional working conditions wherever they may be.

A professional challenge

''The first phase in product development was a survey we conducted among our employees and clients to find out first hand what is actually lacking the most when it comes to working from home and their work space. Research has shown that most people don't have an adequate workplace in their home and that they use their kitchen tables, counters and sofas for work…

The limiting residential spaces don't often have space for a work zone that is used only occasionally. All these years we've been improving in terms of the production and development of our products and now is finally the time to implement all this knowledge in the design of our own product. The challenge was to design and develop a completely new line and create a brand in a very short time,'' explained Dejan Sobocan, the director of the company.

Movo, he says, takes up minimal space, and provides the user with comfort when performing their various work tasks. When done with work, it is very easy to close, lock if necessary, push it away and save it. Each of the models is mobile, foldable, equipped with an electrical box and storage and has the possibility of locking.

The Movo line currently includes six different mobile office models depending on the needs and preferences of users, and each of the models has the option of personalisation by applying colours and the logo of each company.

The initial transformation of the idea of ​​the executive director Dejan Sobocan into Movo mobile offices was developed by the design team of Anamaria Burazin as a product designer, and architects Mirna Jovic and Jakov Fatovic, and it took them only four months from the idea to arriving to the finished product.

Sobocan is, by the way, a family company run by Franjo Sobocan and his sons Nikola and Dejan, and behind them, they say, are more than 8000 realised projects, out of 200 architectural-designs, six production halls, 1.5 million square metres of equipped business premises and realised projects in more than 20 countries around the world. The list of those with whom they have a long-term collaboration includes Nike, Intersport, The Athlete’s Foot, Mol Group, Crocs Europe, Phillip Morris, Valamar and Maistra.

The last significant investment, worth 300,000 euros, was the purchase of a line for varnishing wooden elements, ie investing in a machine that enabled even better work. Today, they have 200 employees, and they are especially proud of the fact that nobody was fired as a result of the pandemic and they didn't have any need to reduce their salaries, with the average net salary being 8,300 kuna.

Even during the crisis they were hiring

Moreover, they boasted that they had strengthened their team and hired several new people who will contribute their experience to the further development of the company. Successful results have enabled the growth and development of business and the expansion of supply, which isn't stopping even in these uncertain times of crisis.

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