As Novac writes on the 3rd of October, 2019, Jurica Lovrinčević, CEO of Pevec, has revealed in a new issue of Lider that he will propose to the general assembly to change the name of the very well known trading company to move the company away from the past and former owners.

Although a legal battle against the Pevec family was finally won after four long years of trying, which involved suing the company for copyright infringement (for using the family name Pevec), Lovrinčević thinks that the company should go in that direction regardless of the ''win'' in the court, because of the negative PR associated with it all.

''There are several versions of the new name for now. If the supervisory board gives any of them the green light, we will inform the interested public about the new name by the end of the year. Certainly, it is ultimately the decision of the shareholders.

Three years ago, the Pevec family was offered a seven million kuna settlement on the table in exchange for the termination of all legal proceedings against the company. We wanted to stop all of that constant negative PR we're witnessing now. We have been successful in the most important copyright dispute, and now more than five million is owed.

We don't know if we will settle anything and in what amount, but we do know that the Pevec company today has neither taken or owed them anything, especially not the company's ownership structure. Regardless, we will propose a name change to the general assembly,'' Lovrinčević said to Lider in its newest issue, clearly concerned with all of the negative press even the mere use of the company's current name brings with it.

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As the demographic crisis and the economy continue to be the main topics of general discussion in the media here in Croatia, not everything is so bleak, and Pevec seems to be just going from strength to strength.

As Adriano Milovan/Novac writes on the 19th of August, 2019, the popular outlet Pevec purchased the former Super Konzum facility in Slavonski Brod in continental Croatia not so long ago, and announced the opening of a brand new centre at the site.

The facility in Slavonski Brod's Petar Svačić street (ulica), was purchased by Pevec from the Dutch WPC Agro II fund and is currently still in the takeover phase, while the official opening of the new centre is expected at the end of this year.

In addition to the redesigned shopping centre, which Super Konzum left at the end of June this year, they also announced the opening of a number of accompanying facilities, such as a car wash and even a cafe. All employees currently working at the old Pevec centre in Slavonski Brod will have their jobs fully protected and be relocated to the new centre, and the plans are to hire even more new employees, according to a statement from Pevec.

''The new centre will have a richer offer and will span as much as 5,035 square metres. I would like to emphasise the fact that this is another small step in our long-term strategy in which we want to be present in all communities above 15,000 inhabitants,'' said Jurica Lovrinčević, the CEO of Pevec.

Pevec is also opening a new sales centre in Vukovar and is planning to construct two new sales centres in Vinkovci and down on the coast in Split. Over the past three years, the company has taken over eight existing sales centres and opened five brand new ones under the Pevec name, and recruited almost 600 new employees.

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