October 8, 2021 - The Optic Show Exhibition by Predrag Pavić set to be held at MSU Zagreb is a critical, interactive, and really fun artistic experience that is critical of today's consumerism habits.

From Sisak photographer Miroslav Arbutin Arba's exhibition to the education of young people who want to become museum curators, the Zagreb Contemporary Museum (MSU Zagreb) constantly has an interesting offer for its visitors.

One of them is the recently opened ''Optic Show'' exhibition by Predrag Pavić. Opened on October 6, the exhibition will last until October 26.

MSU rated Pavić as a type of artist who is becoming more and more in this day and age. He's an artist who turns his work into a game that is subversive, intriguing, and from time to time, even not all that serious. Pavić's work is already noted for being critical of consumerism and the modern society in which ''every weird little thing'' can earn the status of a fetish. The ''Optic Show'' at MSU Zagreb is no different, as it is a light show installation featuring an archive of no less than women's socks.

''It's true that women's socks entered the erotic-fetish domain long ago, but Pavić has since turned them into an art project which keeps being developed and added to, just like any archive. All the while, he amazes people with performance, participation from the visitors and his end effects,'' writes MSU Zagreb on its website.

The women's socks from Pavić's archive are placed within reversal films frames. The texture of a woman's sock becomes magnified and unclear in terms of what exactly it is from the observer's point of view. Observers are invited to pick through the archive, select reverse films, and put them into the projector. From that point on, what the exhibition brings, is everyone's guess and it differs from individual to individual.

''Predrag Pavić is one of the most interesting Croatian authors of his generation (born in 1982 in Zagreb). He freely expresses himself in various forms and mediums, from sculptures, installations, videos all the way to multimedia work, with his conceptual spirit being the starting point. In the process, his themes are the acceptance of the absurdity of the social surroundings in which he lives and works, and always with a discrete dose of humor,'' concluded MSU.

Learn more about Croatian Art Galleries in Zagreb, Dalmatia, Istria & Slavonia on our TC page.

For more about art in Croatia, follow TCN's dedicated page.