September the 28th, 2022 - As of tomorrow, the large Croatian shopping chain, Konzum, is set to lock the prices of 100 of its products until the end of this year as inflation continues to bite.

As Poslovni Dnevnik writes, as of Thursday, September the 29th, Konzum will lock the maximum prices of 100 of its products from the basic consumer basket in order to help its loyal customers in the challenging current situation in which the prices of almost all foodstuffs are continuously increasing. These 100 products come from a whole range of categories that aren't covered by the decision of the Croatian Government on direct measures to control the prices of certain food products, which came at a cost of about 40 million kuna for Konzum.

These locked prices will not change until the end of this year, but they may still be further reduced. At the same time, customers using the Konzum MultiPlusCard card will be able to purchase up to 1,500 products at a lower price from September the 29th. MultiPlusCard prices will be lower by an average of 20 percent, which is the total value of the discount in the amount of 60 million kuna.

"We're the market leader and our every move is closely monitored. The situation we're in isn't easy for anyone, especially for our customers, and that's why we constantly, through numerous initiatives, try to make their everyday life as easy as possible.

This isn't only a question of our social responsibility, but also of our obligations and our influence as the largest retail chain in all of Croatia. I believe that even with this latest move, with which we'll lock in the maximum prices of another 100 products and provide additional benefits to MultiPlusCard users, our customers will recognise our efforts to reduce their household budget costs,'' said Zoran Mitreski, president of the Konzum Management Board.

The Konzum products which will have their prices locked are from the categories of fruit and vegetables, fresh meat and fish, dairy and bakery products, frozen products, products from the chain's delicatessen, canned foods, beverages, hygiene products for both children and adults, cleaning products and others, and more information available is on Konzum's website.

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