August the 2nd, 2022 - NordLayer's Global Remote Work Index (GRWI) has produced a global ranking of the best countries for remote work. The American cyber security company has ranked Croatia 22nd out of a total of 66 countries, thanks to its high level of security, openness, quality of life, knowledge of the English language and tourism development.
As Poslovni Dnevnik/Marija Crnjak writes, on top of all of the above, the Republic of Croatia has numerous advantages compared to first-ranked Germany or indeed the Netherlands, which have a higher cost of living, and in terms of cyber security, Croatia is better than most comparable countries with a warm climate.
The weakest link for Croatia as a desirable country for digital nomads is the infrastructure, from internet speed to the (lack of) digitisation of public services, and it could be better in managing the pandemic.
NordLayer's Global Remote Work Index (GRWI) is otherwise tool for digital professionals used to assess and compare the attractiveness of 66 countries as remote work locations, based on four sets of criteria.
Cyber security, economic and social conditions, digital and physical infrastructure and the response to the global coronavirus pandemic are looked into (covering 10 percent of the total criteria), and only highly reliable and up-to-date data and analyses are used in determining GRWI.
Remote work, which a few years ago seemed to do nothing but raise eyebrows, is now becoming a serious trend in the way people travel and live, partly due to the global pandemic. The results of a Gartner analysis show that hybrid and remote work increased after the outbreak of that unprecedented public health crisis.
Back in pre-pandemic 2019, remote employees accounted for 17 percent of the total number of employees across the world, last year this share stood at 32 percent remote and 51 percent hybrid work, and the findings show that by the end of 2022, more than half of the employees across Europe, as many as 52 percent of them, now work remotely.
Judging by the GRWI index, Europe is the best place for engaging in remote work, with as many as 8 of the 10 leading countries on this ranking, led by Germany, followed by Denmark, the USA, Spain, Lithuania, the Netherlands, then Sweden, Estonia, Singapore and France.
European countries rank highest in cybersecurity thanks in part to GDPR, relative political stability, reasonable local prices, reduced travel restrictions and less need for work visas.
Most of the countries with high English proficiency are also some of the most expensive, such as the US, the UK, Australia, the Netherlands, Denmark and Germany. The cost of living factor greatly reduces the viability of telecommuting in these countries. NordLayer declared Lithuania a hidden gem for remote work, which was in the top 5 on their list and in 4th place in all of Europe.
Lithuania continues to attract the attention of business investors, making it a fast-growing centre for workers in various fields. This country with probably the fastest internet on the planet ranks second in terms of cyber security, and in terms of internet accessibility, it ranks third in the GRWI ranking.
The best place in the Mediterranean has been occupied by Spain. As an extremely strong tourist destination, it is in 10th place in terms of safety, and the country's attractiveness was not damaged by the shortcomings in terms of internet availability, a very average knowledge of English and the cost of living.
Croatia is even better than Spain in terms of cyber security, which is why it is in a high 6th place out of a total of 66 countries in the entire world. This aspect also includes the legal capacity to protect remote workers, their data, privacy and online work.
Croatia also holds a high position in the aspect of social and economic attractiveness, in which the country is in 11th place on the GRWI scale. This means that the country has political stability, affordable local prices and is very accessible. The population of such destinations is open and communicates easily in English. Croatia is also helped by its tourist attractiveness.
Co-working spaces with high-speed internet are essential for remote workers and digital nomads, and good general infrastructure is essential for leading a comfortable life, NordLayer claims. That's where Croatia continues to be the weakest, stuck in an unenviable 43rd place.
The fact that the Republic of Croatia still has a lot of work to do in this segment is shown by the very recently published Economic and Social Digitisation Index for 2022, according to which Croatia is in 21st place among the 27 EU member states.
As pointed out in the report issued by the European Commission (EC), despite the good results in digital skills, there is still a shortage of experts in information and communication technologies across Croatia, which significantly affects the integration of digital technologies in companies. In addition to that, although Croatia has some very good results in terms of open data, this is unfortunately reduced by poor results in the field of digital public services.
For more on working remotely in Croatia, make sure to check out our digital nomads section.
June 18, 2022 - On the third day of the Zadar Digital Nomad Week, the participants were able to enjoy a program that brought them closer to the rich history and spectacular landscapes in the Zadar region, beyond the city.
After a successful couple of days introducing Zadar Digital Nomad Week, where the participants were able to familiarize themselves with the Dalmatian city and get to know each other better, the program continued with activities that would take them briefly out of the city to enjoy some gems that few know in the region. The slogan of the third day of the Zadar Digital Nomad Week was ''Recharge in Nature'', and it is unique that few regions in Croatia can boast of having so many varied National Parks located less than an hour from the city: Kornati and Telašćica in the sea, and Paklenica, North Velebit, and Velebit in the mountain range. Ideal to disconnect from work and reconnect with the natural surroundings.
But before exploring the natural landscapes of the Zadar region, it was necessary to start the third day of the Zadar Digital Nomad Week with something to eat and, as a great bonus, some important history of the area. Fifty minutes from the city by car, and located in the Pakoštane area, is the historic Ottoman residence of Maškovića Han. The construction of Mašković Han began in 1644 by the order and funds of Jusuf Mašković, originally from Vrana, a high dignitary on the Sultan's court and a supreme admiral of the Turkish fleet. Han was intended to be a summer house/residence for Mašković when he returned from Constantinople to his homeland. It was conceived as a luxuriant monumental and modern building that would have all the necessary comforts, including a Turkish bath-Hamam.
Significant funds were invested in the construction, and there were even 500 workers working on it every day. In 1645, Mašković, with 60,000 warriors, conquered Crete, and the nobility that he showed towards the captured Venetian soldiers and citizens made him one of the most prominent warriors of all time, but he provoked the anger of the sultan who summoned him to the court where Mašković was then executed. His tragic destiny left a trace also on Han, which was not completed in the planned form, but rather in a much more modest form.
Within the Ottoman walls of Maškovića Han, ZDNW participants enjoyed a spectacular Turkish coffee and baklava to calm their appetite, followed by a hearty lunch to fuel up for the day's next activities.
Following an excellent brunch and lunch at Maškovića Han, we headed to the shores of Lake Vrana, the largest lake in all of Croatia. One would think that, due to its impressive size, it would be found on a beach on the Adriatic coast, but in reality, it is a magical freshwater destination that is worth exploring in the summer as an alternative to beaches and coves. Under the shade of the trees provided by Camp Vransko Lake Crkvine, we were able not only to rest and properly digest lunch, but also to catch up on work. Isn't that the essence of being a remote worker in the middle of nature?
After recharging our batteries, a very unique activity followed. We got on kayaks and paddled to enter the waters of Lake Vrana, where Michael Freer offered a keynote on the social impact of being a digital nomad in each destination they go to. Floating in the refreshing waters of the largest lake in Croatia, we were able to learn more about the different ways one can get involved socially in Croatia, such as volunteering and social development projects. Who better to offer the keynote than Michael, who in his many years in Croatia has managed to lead various social projects.
After the keynote, we met again in Maškovića Han, where a van was waiting for us to go to the next and last destination of the day. At Maškovića Han, we had a special reunion with some dear familiar faces from last year in Dubrovnik: Marlee and Jeff McCormick, who participated in the memorable Digital Nomads in Residence program at the Pearl of the Adriatic. They flew from their home, in Texas, to spend a few days enjoying the excellent June weather in the Adriatic and to be part of the Zadar Digital Nomad Week.
We drove in the early evening hours to Vidikovac Kamenjak, just 20 minutes from Maškovića Han: a viewpoint located on the top of the peaks behind the Vrana lake with perhaps the best view I have ever had in my life. I must admit how hard it is for me to explain in detail what one can feel with the landscapes from that viewpoint and, above all, with the sunset falling.
With just a turn of the head, one is able to appreciate the island of Murter north of Šibenik, the archipelagos of Kornati and Telašćica, or the islands of Žut and Pašman, belonging to Zadar. And, of course, the lake of Vrana in all its immensity, in whose waters rested the last rays of daylight and, shortly after, a full moon that completely illuminated the lake. And the photos and sightseeing were not the only things, since Tanja Polegubić from Saltwater saw in this last activity of the day a great opportunity to share a picnic with fantastic proseccos, and delicious appetizers.
And that's how when night fell, we returned home to close a magical day in the nature of the Zadar region and ready to start the week with great energy and eager to see what the program had in store for us.
For the latest news and features about digital nomads in Croatia, check out the dedicated TCN section.
April 21, 2022 - With less than two weeks to go until the Work.Place.Culture conference kicks off in Dubrovnik, TCN continues to present the elite lineup of speakers who, through their experiences and wisdom, will put the Pearl of the Adriatic on the digital nomad world map. Up next, a house favorite: Dean Kuchel on the power of yes and connecting your way around the world.
In the midst of a pandemic that to this day still has no end, cities like Dubrovnik stepped forward to change the way they positioned themselves in the tourism industry. There had to be something beyond the flights, the cruise ships, and the hundreds of thousands of tourists walking its ancient streets, and that is when Dubrovnik, in an exemplary union between the city administration and its tourism board, turned its attention to a group that in recent years has been revolutionizing the concept of remote work in Croatia: digital nomads.
Back in July 2020, the city and tourist board of Dubrovnik agreed to a proposal from Saltwater Nomads and Total Croatia News to put it on the map for digital nomads. Following Croatia’s first Digital Nomads conference in October 2020, the city was presented with a program for 2021 that would help attract digital nomads to visit, and stay, in the city. Tanja Polegubic, the founder of Saltwater, proposed a unique event - a digital nomad in residence program. A competition to select 10 nomads from around the world, who would then live in Dubrovnik for a month and collaborate on a plan to make the city more attractive to the digital nomad community. The program was promoted through Total Croatia News and drew global interest. The event came to life in April 2021 with the digital nomads in residence arriving in the city. Over four weeks, the Saltwater program team facilitated a series of workshops involving the visiting nomads, the city, the tourist board, and the local community.
This year, and to continue to show that Dubrovnik is on the way to being a hotspot for digital nomads, Saltwater Nomads, the City of Dubrovnik, the Dubrovnik Tourist Board, the Digital Nomads Association Croatia (DNA Croatia), the Croatian National Tourist Board and Total Croatia News will hold the first Work.Place.Culture. conference from May 5 to 7 in Dubrovnik. Work.Place.Culture is the conference which brings work from anywhere to absolutely everywhere. Join remote professionals and destinations from around the world as they inspire a global workforce that has greater location flexibility than ever before, and the destinations which are reinventing to support them through policy, infrastructure, and community.
Most definitely, the soul of the conference (together with the magical city of Dubrovnik) will be its spectacular lineup of top speakers from the ever-evolving world of remote work. In recent weeks, TCN has shared a bit more about them, and this time it's Dean Kuchel's turn, a man who needs no introduction if you're talking about Croatia and digital nomads in the same sentence. Think of a country, and surely Dean has visited it. But the most important thing, beyond his surprising record of known countries, is his will and energy to promote the culture of remote work and the development of communities among digital nomads in each of those countries. Dean's first contact with Croatia as a destination for digital nomads was at the Zagreb Digital Nomad Week last year in June, where he drew everyone's attention with his life motto: ''Say yes, go explore!''. Later, he became Zagreb's digital nomad ambassador in September, and in the following months, he found time in his busy travel schedule to reconnect with Croatia, visiting Zagreb and Dubrovnik. Today, Dean shares with us his expectations ahead of the Work.Place.Culture conference.
Dean Kuchel and the Croatian digital nomad story seem to be intertwined. Great to see you coming back to conferences in both Dubrovnik and Zagreb in May and June. How long will you stay this time?
Between May and June, I plan to stay around a month in Croatia, I’m on a little bit of a tight schedule this summer trying to visit many friends and my family in order to celebrate my 40th birthday in June.
As a global traveler with a keen interest in Croatia, explain how the scene in Croatia has progressed since you spoke at Zagreb Digital Nomad Week less than a year ago.
I’ve always been super excited about everything that happened in the past 12 months, whether is the activities by the government, the tourism boards, and the private sector with examples such as Saltwater Nomads, Total Croatia News, Digital Nomad Valley, and the Digital Nomad Association… so many things happening in the country. And in the past year, it just leaped forward to really position Croatia as one of the leading destinations for nomads and I think it works.
We see Nomad Base planning to have its next event in Croatia, bringing 300 or 400 digital nomads. More and more friends and people in my network are starting to talk about Croatia as one of their destinations this year and next year, so definitely I can see the results. Croatia seems to be very structured now, so if a digital nomad chooses to go to Croatia, there are enough resources for them to find all the information, all the activities, and everything that happens there, and that’s beautiful. And you can also throw Cromads into the mix here!
You are a man who could build a community on the moon. How do you see the nomad community developing in Croatia?
The community in Croatia definitely evolved, I see a big step forward in the last year. I recently traveled to Zadar’s Digital Nomad Valley where I met a lot of groups of connected people, and this connection and community is what makes people stay much longer in Croatia, and it’s what makes many other people around the world consider Croatia as a destination.
With this being said, I think there’s still a lot of work to do in order to connect different communities within Croatia into one, single, unified community. From my side, my take on communities is that we need a single community that connects everyone rather than spread them and break them into smaller groups. I think this is where Croatia can improve a little bit and I wanna see more collaboration when it comes to communities, and between the different cities and regions in the country.
A few words about Dubrovnik, which is perhaps not the most obvious nomad destination, but it has worked hard to change that perception. Your thoughts?
It’s an interesting question because, if you asked me three months ago about Dubrovnik I would tell you, ‘‘yes, it is one of the most beautiful cities in the world and it’s the perfect backdrop to host such an event’’, but for me, it was more of a place to come, visit, see the Old City, and move on. But then, three months ago, I spent a little over a week in Dubrovnik and I was able to discover a city that is really an amazing destination for nomads. It obviously offers all the beauties of an old city, the access to the ocean, the great weather almost all year long, and then I found that there are bars and cafes, and plenty of restaurants. I met with other nomads that spent time there and expats that have been staying in Dubrovnik for a long time.
I think it is up and coming, and definitely hosting and holding this event in Dubrovnik would help to spread the word out that it’s not just a place for the touristic comfort, but also for nomads to come and spend the whole season.
You will be speaking at the Work. Place. Culture. conference in Dubrovnik in May. What is your topic, and what are you looking to get out of the conference?
I’m very excited about the Work. Place. Culture Conference in Dubrovnik! I’m happy to be back in Dubrovnik for the second time within five months, and I’m also excited since I’m taking a more active role this year, as a contribution to supporting Croatia’s effort to become a top digital nomad destination.
In regards to my talk and the topic, if you want to know what I’ll talk about, you should attend and you can do so onsite or online. Join us at the event, and I can just give away that the words ‘‘digital nomad lifestyle’’, ‘‘world travel’’, and ‘‘community-building’’ will be touring in the air.
I’m definitely looking forward to expanding my network, connecting with locals, connecting with digital nomads, and I really hope to inspire the local community and local businesses to see the benefit and the good that the digital nomads, both the people and the lifestyle, can bring to the country and help flourish in all different areas: business, tourism, or economy-wise. It’s something that is important for me and I hope to bring it with me to this conference.
Next steps for Croatia?
In one word: synergy. There’s a lot of beautiful effort being put by cities and regions, tourism boards, the different private ventures, and I would like to see a single ecosystem that connects all these efforts and companies altogether, that focuses on these efforts and reaches the goal of making Croatia a top destination for digital nomads. I think Croatia can really benefit from more collaboration between the different ventures, and this is where I think Croatia should head next.
And, as always with your crazy lifestyle, what is next for Dean Kuchel?
Right after the conference, I will head to the Nomad Base - Croatia meetup, and from there I’ll head to Tel Aviv, Israel, to spend some time with my family and friends to celebrate my 40th birthday. I’ll then attend and speak at the Bansko Nomad Fest in Bulgaria, and at some point, during the summer I’ll head back to Bali, Indonesia, where I have grown a few roots and building a house. A big, big change for the frequent traveler that I am.
You can learn more about and connect with Dean through his official website, Facebook, and Instagram.
You can buy your tickets for the conference in Dubrovnik through this link, and you can download the full programme of the Work.Place.Culture Conference in Dubrovnik here.
Work. Place. Culture. is a collaboration between the City of Dubrovnik, Dubrovnik Tourist Board, Saltwater Nomads, and TCN, with support from the Digital Nomad Association Croatia and Dubrovacka Bastina. Zagreb Digital Nomad Week is a partnership between Zagreb Tourist Board, Saltwater Nomads, and TCN.
To learn more about magnificent Dubrovnik, check out the Total Croatia Dubrovnik in a Page guide, in partnership with Sun Gardens Dubrovnik.
For more news and features on digital nomads in Croatia, follow the dedicated TCN section.
April 15, 2022 - In less than a month, Dubrovnik will be in the spotlight in the world of remote work, with the Work.Place.Culture conference convening nomads from around the world to share their wisdom and insights on the future of remote work in the Pearl of the Adriatic. Ahead of the big event, TCN interviewed the Mayor of Dubrovnik, Mato Franković, whose government has been instrumental in making Dubrovnik a mecca for digital nomads in recent years.
Back in July 2020, the city and tourist board of Dubrovnik agreed to a proposal from Saltwater Nomads and Total Croatia News to put it on the map for digital nomads. Following Croatia’s first Digital Nomads conference in October 2020, the city was presented with a program for 2021 that would help attract digital nomads to visit, and stay, in the city. Tanja Polegubic, the founder of Saltwater, proposed a unique event - a digital nomad in residence program. A competition to select 10 nomads from around the world, who would then live in Dubrovnik for a month and collaborate on a plan to make the city more attractive to the digital nomad community. The program was promoted through Total Croatia News and drew global interest. The event came to life in April 2021 with the digital nomads in residence arriving in the city. Over four weeks, the Saltwater program team facilitated a series of workshops involving the visiting nomads, the city, the tourist board, and the local community.
The Digital Nomads-in-Residence program confirmed Dubrovnik as a destination that seeks to position itself beyond conventional tourism during the summer months, but also as a city that can offer more throughout the year and attract different types of visitors. (Photo: Mario Romulić)
This year, and to continue to show that Dubrovnik is on the way to being a hotspot for digital nomads, Saltwater Nomads, the City of Dubrovnik, the Dubrovnik Tourist Board, the Digital Nomads Association Croatia (DNA Croatia), the Croatian National Tourist Board and Total Croatia News will hold the first Work.Place.Culture. conference from May 5 to 7 in Dubrovnik. Work.Place.Culture is the conference which brings work from anywhere to absolutely everywhere. Join remote professionals and destinations from around the world as they inspire a global workforce that has greater location flexibility than ever before, and the destinations which are reinventing to support them through policy, infrastructure, and community.
Additionally, as part of the Work.Place.Culture Conference, the Dubrovnik Tourist Board is launching its official workation program pilot, in conjunction with Saltwater and Sun Gardens Dubrovnik. The winning team will enjoy a 1-week stay (between 1 and 9 May 2022) at the 5 Star Sun Gardens Dubrovnik and have the chance to partake in a specialty workshop – strategy planning, team building, wellbeing, and leadership are among the options available. The all-star team will also present at the Work. Place. Culture. Conference on 5-7 May 2022. Today is the last day to participate. Click HERE to apply.
In recent days, Total Croatia News has presented some of the top panelists who will be in Dubrovnik to share their rich wisdom and knowledge about remote work, in order to present not only the advantages of betting on Dubrovnik as a destination for nomads but also to offer a guide to those interested towards a balanced nomadic lifestyle.
On this occasion, we spoke with the Mayor of Dubrovnik, Mato Franković. Nowhere suffered more in Croatian tourism in 2020 than its most famous destination - Dubrovnik. Located in the far south of the country, it is heavily reliant on flight and cruise ship tourism for the bulk of its tourism business. Unlike more northern destinations in Croatia which were more accessible by car, Dubrovnik was forced to rethink its tourism strategy to deal with the current pandemic realities.
Zrinka Raguz, Mato Franković, and Jelka Tepsić from the City of Dubrovnik administration. (Photo: Grgo Jelavic/PIXSELL)
Rather than sit back and hope for the best, Dubrovnik Mayor Mato Franković took the initiative to position the Pearl of the Adriatic as a prime destination in the emerging digital nomad tourism opportunity. Dubrovnik hosted Croatia's first-ever digital nomad conference in October 2020, Dubrovnik for Digital Nomads, an event organized by Saltwater Nomads with support from TCN, and then the Dubrovnik Digital Nomads-in-Residence program between April and May 2021.
Mayor Franković shared with us his thoughts on the Work.Place.Culture conference, Dubrovnik as a digital nomad-friendly destination, the city's initiatives to make Dubrovnik a year-round destination, the 2022 season, and more.
It is almost two years since we met in your office to discuss a new opportunity for Dubrovnik - digital nomad tourism. A lot has happened in your city in this field since then. Tell us about that from your perspective?
Back in October 2020, the City of Dubrovnik hosted the first Croatian conference for digital nomads "Dubrovnik for Digital Nomads". In April and May 2021, the program "Dubrovnik Digital Nomads in Residence" followed, the first of its kind in the world, as part of which Dubrovnik hosted ten digital nomads from different parts of the world for a month, and whose experience helped create the future strategies for this type of tourism, creating a better environment for future nomads who will choose Dubrovnik as their place of work.
Since last year, we have also been actively working on animating the stakeholders of the tourism sector to get involved in projects related to digital nomads, to create a register of offers intended for this specific group of visitors. I think we can conclude that we are on the right track to affirming Dubrovnik as a Digital Nomad Friendly destination.
Last year's Dubrovnik Nomads-in-Residence program was the first of its kind in the world, and it offered a completely different perspective and strategy. What were your main takeaways?
During their one-month stay in Dubrovnik, digital nomads got involved in the life of the community, and based on personal experiences through workshops they made proposals and suggestions on what they wanted from the destination where they live and work, and also gave recommendations for creating a better environment for this form of tourism.
This was an excellent experience because they were able to see all the advantages and disadvantages in a specific place and, based on their own experience, give recommendations for improving the living conditions of digital nomads in Dubrovnik. The proposals referred to the need for organized accommodation for longer stays, organized space for coworking, coliving, and greater involvement in community life. They also expressed the opinion that visitors should be directed to visit other sights outside the historic center, which was also extremely interesting for them.
Dubrovnik seems to be keen to build on these early initiatives, and you have implemented - and are implementing - a range of initiatives to better position your city on the remote work map. Can you give us an overview of initiatives in progress?
Yes, several initiatives are underway. We have already mentioned that we are working on animating the tourism sector to be involved in projects related to digital nomads - from private accommodation to restaurants and shops, transportation, based on which we create a register of offers for digital nomads. The register is constantly updated.
Very soon, a new website called www.dubroviklongstay.com will be promoted, as well as accompanying content and materials, which proves that our city is a leader in creating content to attract and improve the quality of digital nomads. The Digital Nomad Check Point is planned at the TIC Pile of the Dubrovnik Tourist Board, where digital nomads would be able to purchase a special Digital Nomad Card through registration, which includes a number of benefits and all the information that can make it easier for them to find and organize a longer stay in Dubrovnik.
In the past period, we have constantly had projects and programs intended for digital nomads and we are trying to work in this direction throughout the whole year.
Also in early May, the second conference for digital nomads called "Work.Place.Culture" will follow.
(Photo: Grgo Jelavic/PIXSELL)
And so to Dubrovnik 2022, and the new conference - Work. Place. Culture. which takes place from May 5-7. Tell us a little about that, and who the conference is aimed at?
It is a conference that will bring together about 100 participants from around the world, with distinguished lecturers and workshop leaders, aimed at telecommuting professionals and decision-makers, destinations, companies, and service providers in the sector.
The goal is to strengthen the position of Dubrovnik as a Digital Nomad Friendly destination and a direct promotional effect for the city of Dubrovnik and the whole of Croatia to attract more and more people working remotely and looking for new destinations to live and work.
In addition to a digital nomad focus, extending to matters related to all remote professionals means Dubrovnik can continue to gain global media attention as it addresses sustainable tourism and how it relates to issues relevant to multiple industries and policy-setters, globally.
The public-private partnership has been excellent in Dubrovnik, and the city is certainly among the most cited now as a nomad destination. Where do you see Dubrovnik in 5 years in the remote work story?
We see Dubrovnik as an established destination for the year-round stay of digital nomads, especially in that part of the year that is not the peak of the season, and when Dubrovnik really has a lot to offer, from cultural to many other events. We certainly consider this type of tourism to be an important segment in the further development of sustainable tourism and we believe that by persistent work in this direction we will succeed in achieving the set goal.
The transition from over-tourism to sustainable tourism is a long journey, but one on which you have embarked. What other initiatives are in place to encourage that trend?
There are a number of initiatives through our Respect the City project.
Determined to turn Dubrovnik into a leader in sustainable tourism in the Mediterranean area, in 2017 the City of Dubrovnik started to develop the strategic project Respect the City. We began tackling the difficult challenge before us through different measures of relieving traffic congestion and implementing smart city solutions. In a relatively short period of time, we began managing our destination, and are now heading toward sustainable tourism, to the great satisfaction of visitors and citizens alike.
Since a significant portion of problems with over-tourism is related to cruise ships and daily visitors, City reached out to CLIA, the world's largest cruise industry trade association. In cooperation and in common interest City managed to make adjustments in the short term and started to work toward a long-term solution which basically means meticulous planning of cruise arrivals/departures daily, weekly, and annually.
(Photo: Grgo Jelavic/PIXSELL)
Dubrovnik integrated smart city solutions: a web platform predicting the number of visitors in the Old Town on a given day, smart parking, a Dubrovnik Card application for visitors, web cameras on city roads, car-sharing project.
The action plan includes also mid and long-term measures, some of the mid-term are sustainable urban mobility plans and urban development studies, Dubrovnik electric boat trams, and long-term plans include olicentric urban development, new roads, and tunnel investments.
How do you view the 2022 season, and what can we expect from the Pearl of the Adriatic this year?
The City of Dubrovnik and its partners, primarily the Dubrovnik Tourist Board, Dubrovnik Airport, and the Port Authority, are continuously working to promote the destination through marketing activities directed at our traditional emitting markets. Since the beginning of the crisis caused by the coronavirus pandemic, we have been managing the destination and all processes in a sustainable way, and that is the reason why the 2021 season was also successful.
The 2022 season brings some new challenges. None of us can influence the intensity and course of the war in Ukraine, but we have undertaken the necessary preliminary work, all in our power, to make the coming season a success. These spring scenes of the streets of our city filled with visitors, that we have witnessed in recent days, are certainly encouraging. It is ungrateful to predict anything in these conditions, but I believe that if the war in Ukraine does not escalate, we could achieve the figures from 2017 or 80 percent of the results in 2019. In general, in 2022, Dubrovnik will continue to build its path of destination of sustainability and excellence for each of our guests.
(Photo: Mario Romulić)
Today is the last day to register your team to participate in a luxury workation in Dubrovnik, and you can do so through this LINK!
You can download the full programme of the Work.Place.Culture Conference in Dubrovnik here.
Work. Place. Culture. is a collaboration between the City of Dubrovnik, Dubrovnik Tourist Board, Saltwater Nomads and TCN, with support from the Digital Nomad Association Croatia and Dubrovacka Bastina. Zagreb Digital Nomad Week is a partnership between Zagreb Tourist Board, Saltwater Nomads, and TCN.
To learn more about magnificent Dubrovnik, check out the Total Croatia Dubrovnik in a Page guide, in partnership with Sun Gardens Dubrovnik.
For more news and features on digital nomads in Croatia, follow the dedicated TCN section.