It is quite fitting and appropriate that the press conference announcing the pilot-project with the goal of branding Crikvenica Riviera as the "Riviera of Love" was held on the Valentine's Day. The project "In love with Crikvenica" is financed by the EU, within Interreg Italy-Croatia 2014-2020 programme, and the first step is taking place right now, February 12th until 16th, presenting the partners (travel agencies, tour-operators, guides and media) Crikvenica Riviera as a love destination, which will make it increasingly popular outside of the main tourist season as well.

Hrturizam.hr writes about the press conference, where Crikvenica's Deputy Major Ivona Matošić Gašparović said that Crikvenica found it's way to the map of the most romantic towns in Croatia, and numerous small and larger projects, such as "Love Route" and the kissing spots helped put it there. The destination has also become increasingly popular for engadgements, weddings and vow renewals.

The director of the Istrian Tourist Development Agency, Slavica Tobok Kandić, stressed the importance of the Agency, as it ran the procurement for the project, and added that the new tourist products that already exist were recognized, that have a large potential of further commercialisation.

The partners will get the chance to get to know Crikvenica Riviera further, enjoying the activities for those in love, such as the visit to the Crikvenica Museum, walk down the Love Route, visiting the Badanj Fortress, visiting the most popular kissing spots, walking in the Labyrinth of Love and attending the concert on the evening of the Valentine's Day.

Among other goals of this project is improving the cooperation between the public and the private sectors in tourism, and coming up with the model of management for similar projects on the level of destination. Istrian Tourist Development Agency can help with their know-how on all of those goals, as they've done similar work on the Istrian peninsula succesfully in the past (especially in the completed projects Bike&Outdoor and Istra Inspirit).