June the 1st, 2022 - We're on the very first day of June and the height of the Croatian summer tourist season is just around the corner. Split-Dalmatia County bookings are looking beyond excellent so far, with huge expectations for the summer.

As Morski writes, all tourism indicators at this moment in time show that from the beginning of the year to the end of May, we're managing to reach around 80 percent of the traffic, in terms of overnight stays, that we enjoyed back during the record, pre-pandemic year of 2019.

''If we look at 2021, we've got three times more nights than we had last year. There are absolutely excellent bookings for the peak season,'' said Josko Stella, the director of the Split-Dalmatia County Tourist Board for HTV recently.

Up north in beautiful Istria, the pre-season is traditionally good, Denis Ivosevic, director of the Tourist Board of Istria County, emphasised that even in the winter months, good work was done. Looking at the beginning of the year until yesterday, Istria realised an impressive 2.8 million overnight stays, which is 5 percent better when compared to the same period back in 2019.

When asked how much the reservations were influenced in some foreign media with reports that large numbers of jellyfish had invaded the waters around Istria, Ivosevic said that every now and then, information of the sort appears that tries to discredit the entire Adriatic coast. He says that they contacted experts from the approproate faculty who refuted the thesis that the entire Adriatic, especially the northern part of it, is full of jellyfish. He pointed out that this was something that had bothered the fishermen a little back during the winter, and someone misunderstood it and published that information falsely, but the reports have since been proven wrong and therefore we can believe that there will be a lot of Czechs and Slovaks visiting this summer.

As for guests heading much further south, Split-Dalmatia County bookings are currently accounted for in around 10 percent of domestic guests, and the ongoing increase in prices will affect these figures as we move forward, if the inflation wave doesn't stop.

When asked how much the war in Ukraine affected the clientele in Istria, Ivosevic said that tourism is a heterogeneous activity that changes from year to year.

''What we had in the previous couple of years definitely had an even more significant impact. Some new trends and criteria for choosing a destination to go to have changed. We, as the northernmost region, did very well during that pandemic-dominated period,'' he said. According to Ivosevic, it's now up to all tourism workers and stakeholders to follow all the trends unfolding across the world and being ready and prepared for new trends to which they'll need to adapt as quickly as possible.

''It's obvious that we're adapting very well because the situation is very good and promising,'' he added.

Josko Stella said that although Split-Dalmatia County bookings are promising, they've still got a master plan for further tourism development, and their main goal is sustainable tourism with the help of the local population. They have already taken some actions on that front.

For more, make sure to check out our dedicated travel section.

17 December 2020 – Missing adventure, escape, breathtaking landscapes and unspoiled nature? Visit Omis in 2021 - with 20 kilometres of perfect beaches and crystal-clear seas, the mighty Cetina river and an atmospheric Old Town, it's the summertime holiday that winter dreams are made for.

The pretty pastel shades of buildings in Omis contrast beautifully against the sheer, grey, karst rock which rises sharply behind © Omis Tourist Board

The cold outside is often reason enough to spend most of winter indoors. It's a good time for wrapping presents or even wrapping yourself in blankets. Perhaps, if it snows, you'll sit by the window, daydreaming. With a chill in the air, there's no better dream than that of next summer. In the warmth of the summer sun, you can forget all about those blankets and staying indoors. It's time for escape, adventure, the great outdoors, to hit the beach and to swim in the sea.

Crystal-clear waters run along the length of the Omis riviera © Omis Tourist Board

In 2021, the City of Omis will once again welcome winter's dreamers. From Springtime to October, visitors will come and enjoy its extended summer, many of them returning as they do every year. Because, once you visit Omis, there really is nowhere else that can match its incredible offer.

A spectacular landscape, with the lush Cetina river valley cutting through the Dinaric Alps to flow into the sea at Omis - you can see the island of Brac in the distance © Omis Tourist Board

The unique experience when you visit Omis is a product of a singular history and geography. Standing on the mouth of the Cetina - the largest river in Croatia to drain into the Adriatic – Omis and its surrounding riviera is not only filled with pristine and peaceful beaches, it also has waters that, for hundreds of years, have connected the city far into the hinterland. When you visit Omis, it is this riverside positioning that gives its unmissable adventures, culture, heritage and nature.

The Cetina river is the largest to flow into the Adriatic in Croatia and helps give Omis a truly unique offer © Omis Tourist Board

Omis has been inhabited since at least Roman times. Today, the winding, narrow streets of its Old Town are a pretty promenade with a distinctly Mediterranean atmosphere. Walking down these stone-paved pathways, intriguing architecture built over centuries is revealed – an unexpected city square opens up, seating drinkers and diners. Above them, the walls of an ancient church and beyond, the spectacularly lit Mirabella fortress that stands impressively above the town. You can easily walk to the top and look over the Old Town and river or, by day, take the path further back, up to the 15th century Starigrad Fortress. Its walls are renowned to hold one of the greatest views in Croatia, the island of Brac dominating the skyline, further still, the island of Hvar. Both can be toured by boat on day trips when you visit Omis.

The atmosphere-filled Old Town of Omis © Marc Rowlands

Besides venturing out to sea by boat, taking to the waters of the Cetina river is the best way to get the most from the unique offer when you visit Omis. You can kayak from the town into the nearest sections, watching as the pastel shades of Omis buildings are replaced by the towering, epic cliffs of grey karst rock, sometimes dotted with brave and experienced free climbers. Then, suddenly, the river widens to become flanked by reeds, then fields and trees. Birds sit atop the water or fly overhead, fish dart below you in crystal-clear waters, insects and frogs can be heard coming from some hidden place. The whole landscape seems alive, yet silent except for the sounds of nature – you can't hear a single car engine, not the buzz of an overhead cable, only the dipping of your oar in the calm waters.

The still and silent Cetina river valley near Omis, perfect for kayaking and reconnecting with nature © Samir Kurtagić / Omis Tourist Board

Further up the river, the sounds are not so silent. Thrillseekers scream as they fly down the longest run of ziplines in Croatia – a series of eight lines, at times rising 150 metres above the river, the scenery of mountains and surging river is breathtaking, as feet whistle over high treetops. Further up the river, rapids produce white waters perfect for rafting. Although an action-packed run of over two-hours duration, it's an undemanding course taken by many families with children as young as six. Between the fast-moving sections are waterfalls that spray the air and peaceful pools where you pause to swim. At one of the largest stands a huge picnic area, serviced by a restaurant specialising in the rustic cuisine of this part of the Dalmatian hinterland. Thick-crusted, homemade bread is made within metal bells atop wood fires, the perfect accompaniment to local cheeses, prosciutto and seafood.

© Zipline Croatia

Here, away from the shoreline of the town, countless small villages appear on the roads between the river and mountains. Life in these villages looks remarkably like it did a few hundred years ago. The same fruits and vegetables and vines still grow around the traditional houses, many of them ending up on the tables of the fine restaurants you'll dine in when you visit Omis. The same meals are prepared, such as Soparnik, one of Croatia's most authentic dishes – you can only find it in the small region surrounding Omis. The same folk dances are preserved, and the same songs fill the air. You can hear many of them in Omis itself – the city hosts a famous 55-year-old festival of klapa (acapella) music, its singers dressed in traditional clothes, their voices echoing around the stone streets of the Old Town in the same way they have for hundreds of years. The chamber music evenings and one of the most important guitar festivals in the region add to the wonderful entertainment and atmosphere of balmy summer evenings you have when you visit Omis.

Soparnik, one of the most authentically Croatian foods in the country. It comes from the hinterland behind Omis and it's unlikely you'll find it anywhere else © Marc Rowlands

The 55-year-old festival of klapa music in Omis © Omis Tourist Board

Of course, no trip to the Adriatic is complete without time spent on the beach and swimming in the sea. And, when you visit Omis, you're in one of the best places anywhere in Croatia to enjoy it. Relatively undiscovered, the Omis riviera has a wide range of options to suit all. Want to stay close to town? Visit Omis city beach – it's right on your doorstep, popular with families and its waters famously clean. It is extremely rare to find a huge sandy beach like this, right in the heart of the city.

Omis city beach, a huge stretch of sand, moments walk from the centre - there's plenty of room for everyone © Omis Tourist Board

A short ride down the coast offers a 20-kilometre stretch of perfect small-pebble beaches, shaded by scented pine trees, sitting on impossibly clear waters. Pretty hamlets and fishing villages like Nemira, Stanici, Ruskamen, Lokma Rogoznica, Medici, Mimice, Marusici and Pisak allow you to chose between peaceful seclusion, diving and watersports or flavour-packed lunchtime dining in a traditional Dalmatian tavern.

The village of Nemira, one of the countless pristine beaches along the 20 kilometres of the Omis riviera © Omis Tourist Board

This winter has long to go. We will be inside for quite some time yet. But, that gives us plenty of time to dream of next summer. Of all the places you think you'd like to be, once the warm days return, the City of Omis and its riviera should be top of the list. Unique in its offer of adventure, nature, culture and heritage, there really is nowhere else like it on the whole of the Adriatic.

Daybreak over Omis, as seen from the restaurant balcony of Hotel Villa Dvor. The hotel's restaurant is the best place to take coffee in town, the view is spectacular © Marc Rowlands

This article was written by TCN journalists based on first-hand experience of visiting Omis and was subsequently approved by Omis Tourist Board

While having increased in popularity over the last couple of years owing primarily to active tourism, the Dalmatian hinterland tends to live in the shadow of its coastal cousin, but is all that about to change?

As Poslovni Dnevnik writes on the 3rd of December, 2018, the calculations of the Institute for Croatian Tourism show that the number of overnight stays in Split-Dalmatia County could rise by 30 percent, mostly in the Dalmatian hinterland, by more than 200 percent. The study in which these figures were presented was entitled "Measuring Sustainability of Tourism in Practice".

Tourism Institute researcher Zoran Klarić explained that Split-Dalmatia County tourism would be able to achieve a presumed growth of 30 percent, but only if certain obstacles are dealt with and removed before that goal, Slobodna Dalmacija reports.

"When it comes to the biggest development obstacles, we've come across an unacceptable situation with waste disposal, a power system on the edge of durability, a water supply system that depends on a single source in the case of Split, inadequate drainage, and very weak traffic power, plus parking spaces," said Klarić.

He explained that tourism in that particular county was explored through five parts: Split, the Split riviera, the Makarska riviera, the Dalmatian hinterland, Brač, Hvar, and Vis. In addition to the Dalmatian hinterland, which could account for 200 percent growth, the biggest potential for growth lies on the nearby island of Brač, where calculations show potential of up to 50 percent growth, Slobodna Dalmacija writes.

Through the additional number of guests who could come to Croatia over the coming years, the institute calculated that the potential increase of tourists could be as much as 250,000 per year. According to estimates, the largest number of overnight stays would be made by Makarska riviera (two million) followed by the Split riviera (one million and 950 thousand), while Split would see as many as 670,000 overnight stays realised.

In the coming years, the number of hospitality and tourist zones could increase, to 145 with a total of 95,000 beds on offer.

"It's almost twice the capacity available today in this type of accommodation," the institute noted, adding that there is currently no indication that the growth of tourism in private accommodation which otherwise currently accounts for about 80 percent of Split-Dalmatia County's overall accommodation capacity today will be limited.

Despite these indicators, which can be taken in both a positive and a negative way, tourism has some limitations in parts of the aforementioned county. The lack of labour is a big problem, and one which will continue to grow, and the Makarska riviera has a particular issue with its overall beach capacity.

Make sure to stay up to date with our dedicated travel and lifestyle pages for more. If you're interested solely in the Dalmatian hinterland, make sure to follow Total Inland Dalmatia.

The Tourist Board of Split-Dalmatia County has included boat charters and adventure tourism in their promotional printed material for 2017.