January 23, 2021 – The feast of St Vincent's Day, Vincekovo, could not be celebrated this year due to the epidemiological situation, but Ludbreg winemakers continue to focus on their wine production. Thanks to the very favorable climate, the Ludbreg area is suitable for planting vineyards, and local winemakers hope to soon get their well-deserved place on the Croatia's wine list.

Vincekovo, which was celebrated yesterday, January 22, in the Ludbreg area, used to be celebrated in Globočec when the plantations were blessed. The main event was a traditional and unique exhibition of young wines from the Ludbreg and surrounding vineyards, which was canceled this year due to strict epidemiological measures and a challenging situation.

It is an additional blow for all caterers who suffered the most in the corona crisis and wine producers. Local winemakers and winegrowers will wait for some better times to meet and rejoice with friends.

Sanja and Tomislav Stručić, top winemakers from Ludbreg, who met with TCN in Ludbreg last year, told their business story for the Epodravina.hr portal.

Family vineyard three kilometers from the center of the world

"We were pleased by the announcement that we could reopen our doors in February, but if we won't open until Easter, as announced, the season is questionable. We are very affected," says winemaker Sanja Stručić.

However, despite the pandemic, wine lovers are not resting. Caring for the vineyards is a year-round work, essential for producing good wine. The season begins now when the first pruning is done and lasts until the harvest.

"Last year, we estimated that, given the situation with the coronavirus, we would have stocks of wine. Therefore, we reduced the grape yield during pruning in the spring. We left grapes for sparkling wine and wines to age. We want to produce quality, not quantity, that is, high-quality wines," says the Stručić family.

Sanja and Tomislav Stručić with Paul Bradbury in 2020, Total Croatia News

Their beautiful wine-growing hills, clean air, excellent wine, and hospitality evoke the love of land and viticulture that began in 1984 with a family vineyard just three kilometers from the center of the world. Sanja's father, Dragutin Crnković, once planted the first vineyard there, passed on his love of viticulture to his daughter, and introduced her to the wine business.

Emphasis is on the premium line of nature wines

Sanja's husband, Tomislav, also fell in love with winemaking and viticulture. In 2000 they founded the Winery, and in 2017 they produced the first sparkling wine in the region. They are the new wine style leaders in Varaždin County, and today they create top and quality wines.

Stručić Winery has become one of the most famous and successful and began more severe production in 2002. The emphasis is on the premium line of wines represented by nature wines. The premium line consists of carefully selected bunches hand-picked from selected vines. Sanja showed her love, passion, and care for each of these grapes before they become wine.

"Only ripe grapes are picked from the petiole by hand, clean and healthy. Fermentation on own yeasts and grapes, without the addition of selected yeasts, produces natural wines. This top line comes in different bottles and has different labels. We have been making it in small batches, approximately 750 bottles, for four years now, every year with a new vintage," says Sanja.

Back in 2016, Stručić family even produced a special edition of Sara Kolak Chardonnay to celebrate the local Olympic javelin gold-medal winner.

Journalists who encourage stories about gastronomy, tourism, and hedonism are also responsible for the turn in wine production. The Stručić family decided to take advantage of the microclimate and their plantations' position, which enable them to produce excellent raw materials for the production of different wine styles.

"We researched and realized that our region is a microclimatic God-given. While visiting various wine fairs and festivals, we realized we want to make different wines. The exhibitions were an incentive for us to expand our knowledge to be as good as possible. We also visited wineries in Italy to get a better insight into their viticulture and winemaking that is at a high level, and to apply experiences and some wine secrets in our vineyard and cellar," says Sanja on how they started producing sparkling wine and natural wine.

Produced the first sparkling wine in the region

The family vineyard initially had 3,500 vines and was later expanded with new plantations. Today, they cultivate three and a half hectares of land with 14,000 vines. It consists of plots named after the youngest members: Lucija, Luka, and Petra, and the newest plantation was named after their niece Katarina. The plots are registered by varieties and years of planting. The rulers of their vineyard are Graševina, Chardonnay, Rhine Riesling, Sauvignon, Portuguese and Yellow Muscat.

"We produce Graševina, Chardonnay, Sauvignon, Rhine Riesling, and mixed wines. Poštenjak is a blend – a mixture of Graševina, Chardonnay, and Pinot Gris. We make fruit wines and liqueurs, and sparkling wine. We produce about 25,000 bottles a year," says Tomislav.

The opening of the Ludbreg Wine Road about ten years ago encouraged a stronger development of their winery. Thus, in 2017, Vinarija Stručić produced the first sparkling wine from the Ludbreg vineyards, which has the label "blanc de blancs" (namely "white from white"), which means that only white grapes were used in its production, that is, Chardonnay.

"After top quality wines, every winemaker wants to produce sparkling wine. It is the crown of your work, as if, for example, you have won the World Cup. The production of sparkling wine was our desire for a step higher. And now, three years ago, we are doing batch after batch," Sanja points out.

The Croatian Wine Institute, which evaluates and issues a quality certificate, rated their sparkling wine as top quality. And there is only five percent of top wines in Croatia, so they expanded their production in 2018 with rose sparkling wine from the Portuguese. It is a unique rarity in Croatia, produced by only one other winemaker on Plješivica.

Microclimatic conditions with a continental climate favor the quality ripening of grapes, so the Podravina and Zagorje regions are God-given for sparkling wine production. The Ludbreg vineyards' climate is ideal for producing light wines with little alcohol, sparkling wine, and wines of late harvests.

Decanter quality certification

Stručić Winery sells its products throughout Croatia. In Ludbreg, visitors can taste their wines in the Bonaparte coffee bar, which they own, as well as the Amalia catering facilities, Pivnica Mejaši, and Hotel Crnković.

"Rhine Riesling is mostly associated with the name of our winery. It is our flagship and our most sought after wine on the market. Then follow Graševina, Chardonnay, Portuguese, Sauvignon… Premium wine lines, sparkling wines, aged, and nature wines are distributed to the Adriatic coast," says Tomislav.

The secret behind the Sučić Winerys's success, Sanja points out, is harmony, great love, patience, a lot of sacrifices, and constant investments. Proof of quality arrived last August when the Stručić Winery won a bronze medal for Chardonnay and recommendations for Rhine Riesling and Graševina at the most influential wine evaluation – the Decanter World Wine Awards 2020 in London.

"It is a confirmation that we make quality wine. With these recognitions, we have increased visibility," says Tomislav with satisfaction.

Ludbreg vineyards on the wine list of Croatia

For wines to achieve top results, a lot of education, work, and knowledge is needed, so the Stručić family cooperates with the leading Croatian sommelier and Decanter judge Siniša Lasan. With Varaždin County's cooperation, Siniša visited several wineries and tasted wines, discussed problems, and gave his view of the current situation in winemaking in the county.

Continental tourism is in the beginning. Tourism Ministry began to give it importance and encourage it only a few years ago.

"The Ludbreg and Varaždin vineyards are neglected. They are not marked on Croatia's wine list, and our winemakers are very hardworking but self-effacing. A dozen of us from all over the county will have to sit down, compare wines, listen to the profession to style them if necessary so that we stand out together with quality. I believe that we will soon mark our vineyards on the wine list, which would raise the price, and we could sell our wines more easily on the doorstep," Sanja is optimistic.

"Viticulture is a demanding activity that requires a lot of attention because wine is alive and should be continuously monitored. Without love for the vineyard and wine, there is no progress, "the Stručić couple agrees.

However, the biggest reward in their work is that the interest in winemaking is shown by their 17-year-old son Luka. He wants to enroll at the Faculty of Agriculture and become a wine expert, oenologist. Thus, when the time comes, to the family's satisfaction, the winery will be taken over by the third generation, which will cultivate, enrich, and further create new top-notch wines.

To read more about Ludbreg, follow our dedicated page.

August 31, 2020 - Continuing our journey through the town of Ludbreg by video, meet the winemakers of the Ludbreg Wine Road, starting with the Strucic Winery. 

Wine tasting in Croatia is an eclectic experience. There are tastings underwater, in caves, in huge ancient cellars, and in modern industrialised complexes. 

For me, however, the thing that brings out the true personality of Croatia's incredible and diverse wine offer is the tasting experience offered by the small family grower. 

There are so many of them all over the country, producing anything from 10 - 50,000 bottles a year, each with their own style, passion and approach. Visiting these small growers is never dull, and each tasting produces its own memories. 

Some are getting more organised than others, offering proper tasting facilities, refreshments to compliment the wines, even accommodation. 

One such producer which is a very popular stop on the Ludbreg Wine Road is the Strucic Winery, where second-generation growers, Sanja and Tomislav Strucic, have carved out a nice little business through their combined hard work over the years, as well as a very pleasant tasting experience on their terrace overlooking the golden vineyards around them. 

Producers of the first sparkling wine in Ludbreg, their annual production is about 25,000 bottles a year, with main products coming from Chardonnay, Grasevina, Sauvignon and Portugiesac. 

Take a tour of the Strucic Winery in our latest One Minute Ludbreg video below - and then check out some of the other wonders of Croatia's only certified miracle town in the videos which follow. 

You can follow Vinarija Strucic on Facebook. 

The One Minute Ludbreg video series is a project in paid partnership with the Ludbreg Tourist Board.

To learn more about Ludbreg beyond its stereotype as the centre of the world, read Marc Rowlands' Ludbreg, the Croatian Road Less Travelled. 

For the latest travel info, bookmark our main travel info article, which is updated daily. 

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