February 13, 2019 - Axwell, Sebastian Ingrosso and Steve Angello! Three of the most famous names in the electronic music world. You might have guessed the members of Swedish House Mafia would be visiting Split based on the mysterious posters plastered around the city, though today we can finally announce that the news is true - Swedish House Mafia has been confirmed as a headliner of Ultra Europe 2019! This is the strongest musical name and the most significant enhancement in the history of the festival, and since they are only the first performer announced so far this year, it can be said with certainty that the seventh edition will be one for the books. 

Split is preparing for a historical moment and a day that will be hard to repeat. This is confirmed by numerous fan comments that did not stop on social networks from Thursday when mysterious posters appeared around Split and Zagreb. The army of faithful Swedish House Mafia fans has been waiting for their return for years, and Split will be among the first few cities to see the DJ trio’s comeback. This is a great acknowledgment to Croatia, but also to the local organizers of the ULTRA Europe festival, who are especially delighted to treat their visitors with this kind of musical delicacy.

"We are honored that the group that marked not only the electronic music scene but the entire modern music history will come to Croatia. We have entered a really special society that will witness the return of this musical phenomenon in the world, and I believe that all those who love them and who are familiar with their draw and the magnitude of their return will be with us in Split. There are those moments in life that you just cannot miss, and we’ll wait for dawn at Poljud with the spectacular return performance of Swedish House Mafia,” said Joe Bašić, director of MPG Live, the local organizer of the ULTRA Europe festival which will take place this year from July 11 to 18 in Split, Brač, Hvar and Vis.

Swedish House Mafia has been called the new rock stars of today by Rolling Stone, which can be seen by the incredible figures of albums sold, sold out arenas, and a series of hits that ranked first in the world charts - and they even have two documentaries about their lives and careers! This trio has easily conquered fans around the world, and whenever they come together behind a DJ deck, they create unique energy and magic that is difficult to beat. 

Swedish House Mafia has popularized electronic music and introduced it to the big door of mainstream music. However, in 2013, at the height of their glory, they announced that they would no longer perform together, resulting in one of the hardest-hitting days to the electronic music scene. But, after a break of more than five years, at the end of October 2018, they officially confirmed their comeback tour and announced the release of new songs and an album, to the enthusiasm of their millions of fans around the world. 

"We felt it was time! The feeling of butterflies in our stomachs came back, and we felt excited again, and besides, our many fans were so patient and believed in our return, which is really impressive. We feel that we need to return to them for all the strong support they have given us over the years, and we feel that we owe it to ourselves,” the group said in an official announcement, adding that they would launch a new music chapter in their native Sweden. 

Their last tour, "One Last Tour", was held in 2012, featuring 52 cities and more than a million tickets sold. The last official performance was in March 2013 at the Ultra Music Festival in Miami, where they also reunited for the first time last year for the 20th anniversary celebration of the festival, which has been awarded the best festival in the world for three years in a row. Their biggest hit, "Do not You Worry Child," recorded more than 340 million streams on Spotify and over half a billion views on YouTube. You might also know Greyhound, One, Miami 2 Ibiza, Reload and Save The World, which you'll be able to hear at the biggest Split festival stage this summer.

Croatian fans will also be pleased to hear that a limited number of regional tickets will be issued on March 1, for a price of 799 kuna, which will include entrance to all three festival days at Poljud, and will be provided through Ticketshop.

All other news about the ULTRA Europe festival can be found on the official Facebook page of the festival, the Twitter profile, the Instagram profile and through the iTunes application. You can find information about ULTRA Worldwide at www.umfworldwide.com and about RESISTANCE at www.resistancemusic.com.

To read more about Split, follow TCN's dedicated page. 

Preparations for the next Ultra Europe Music Festival are underway. Hundreds of people have been tirelessly working on the project that has changed Split - from finalizing and arranging performances to logistics, meetings with city authorities, police, utility services, and more. 

Joe Bašić, the owner of MPG Live, the alpha and omega of the Croatian Ultra, revealed everything we need to know about the upcoming edition, and just how Ultra got here in the first place, reports Slobodna Dalmacija on January 2, 2019. 

How did Joe come up with the idea of organizing Ultra?

“I have been involved in organizing various events, concerts and music festivals in North America, and in Croatia since 1997, for over 25 years. The economy started to change here in 2006 and Croatia became a marketplace where it was possible to organize international music events but needed further development and investment in infrastructure to attract the best performers and projects. That same year, MPG began developing strategies and investments in local and regional music events, concerts and festivals. One of the important steps was to develop the electronic music fan base in Croatia because we recognized that the new generation wanted new and different music to express themselves. Before that, electronic music was ‘underground’ and just released in small clubs and could not get mainstream radio and media attention.”

When did this change begin?

“Well, with the events we've organized, like Fat Boy Slim, Armand Van Helden, Sebastian Ingros, Axwell, David Guetta, Fedde Le Granda, Eric Moril and others, which gathered between 3000 and 10,000 people. Recognizing the potential and great interest, we organized Umagination and Big Beach, and they attracted fans from Europe, Canada and the United States. With more than 20,000 people attending these festivals, electronic music has become more popular and has also found its way to the most important media in Croatia. After five years of creating a strong base of fans and our recommendations as organizers, we launched a discussion with leading world festivals with the intent to consider the possibility of organizing a major international event in Croatia. We felt that the Ultra Music Festival was the best way for us and after 18 months of presentation and negotiation, we managed to sign an exclusive partnership in Europe for their brand. In 2013, when Croatia joined the European Union, we organized the first edition of the ULTRA Europe Festival and the rest of it is history.”

How did the Americans react to this proposal?

“First they thought we were crazy! They never heard about Croatia and they thought we were from one of the former Russian states. But after seeing our references and rich experience, they decided to seriously consider our proposal. By presenting ULTRA Europe to them and once they arrived Croatia, they became convinced of the beauty and potential of this project, and the partnership decision came quickly.”

Which Ultra festival is the most successful with regard to the location? Of course, not counting Miami.

“ULTRA Europe is the second biggest event in the great Ultra Worldwide family, right after the Miami Festival. There are currently more than 30 events around the world, on all continents, with more than a million tickets sold annually. Our release has 15 percent of total sales and generates more than 200 million impressions in the media annually. ULTRA Europe's visitors come from more than 140 countries, while in Miami festivalgoers come from 90 countries, which is 50 fewer than us.”

What’s in store for the future?

“The US owners are convinced that our festival will become the largest Ultra festival in the world, but this will certainly require additional support from the Government and local partners, new hotels and all the necessary infrastructure for an additional 20,000 visitors. In 2013, Split had 7,000 registered beds, and today it has grown to 32,000. There is a need for additional investments in hotels of higher categories and the development of traffic, especially air traffic, so that Split is ready to increase guests.”

What should we expect for Ultra 2019?

“Our plans and current indicators are moving towards 160,000 visitors in 2019, so, this is the number of visitors who will visit Poljud all three days, as well as the events on the islands and all other events related to the festival. This will be possible with additional flights to Split, Zagreb and Zadar and increased investments in marketing activities and promotion of the festival in the world, and we are working diligently.”

Will there be any changes compared to Ultra 2018?

“The novelty is certainly the ULTRA WORLDWIDE STAGE on which we will present performers from all over the world. We will also promote our country through works by local artists, food and other entertaining events. We will continue to focus on improving the overall visitor experience, so we will further work on food, toilets and the arrival to the stadium. Given the excellent results, we will continue with the development of destination events on Bol, Hvar and Vis, and our goal is to show the world all the beauties of Croatia so they extend their stay here. Be sure to expect a lot of good surprises.”

How are preparations going for 2019?

“Great! We have entered the seventh year on the wings of last year's most successful edition so far. I think that behind us is tremendous knowledge and invaluable experience and we are most focused on improving the overall experience of visitors and for even better promotion of all the benefits that our festival offers as a unique destination in the world. We recently announced the ULTRA Europe 2018 Aftermovie, and in the first 24 hours it was viewed by more than 200,000 people. We are extremely pleased with the sales that again recorded a growth of 20 percent more than last year, and a 100 percent increase in the DESTINATION ULTRA Europe tickets, which includes the entrance to all seven festival events. We plan to invest more in the RESISTANCE stage, and there will be special RESISTANCE tickets for those who want to visit all the events under this brand, in Split, and on Hvar and Vis.”

To read more about Ultra, follow TCN's dedicated page. 

The 7th edition of ULTRA Europe will take place from July 11-17, 2019, in Split, Brač, Hvar and Vis.