October the 14th, 2021 - The Croatian agency, Bruketa&Zinic&Grey, and the Untouched by Light sparkling wine from Slovenia's Radgonske gorice won the prestigious Cresta award recently.

As Poslovni Dnevnik/Marta Duic writes, Cresta is an international award for creativity in marketing communications, which has been awarded since back in 1993 and for which many of the most respected international creative companies compete. It is considered to be a real global benchmark for and of creative standards.

The award-winning project of Croatian creators Untouched by Light, is the first sparkling wine in the world to be produced, sold and tasted in full, and was created in response to scientific research that confirms the negative impact of light on wine aromas, especially when it comes to sparkling wine.

With it, the Bruketa&Zinic&Grey agency and the Slovenian winery Radgonske gorice created a completely new product instead of the traditional advertising, with the aim of positioning this winery on the global market. Winning the Cresta Award, this creative idea found itself side by side with major global brands such as Adidas, Pepsi or Xbox. Unlike similar competitions, here the winners are chosen by the sum of the points of the 120 members of the jury, without their mutual discussions which may influence the scoring.

Some of the jury members were Marco Cremona from Google, Oriel Davis-Lyons from Spotify, James Hirst from Pinterest and various other representatives of some of the world's strongest creative agencies. Since back in 2018, the Cresta platform has been led by Lewis Blackwell, who was previously the creative director of Getty Images and the publisher of Creative Review magazine, and Alan Page, an award-winning creative director and songwriter.

"Despite the fact that more than a year has passed since the outbreak of the coronavirus pandemic, or perhaps because of it, we have seen a good cross-section of fresh innovation and deep feelings in a lot of works that have really impressed the jury," said Alan Page at the awards ceremony.

For more, make sure to check out Made in Croatia.

June 7, 2021 - After a few weeks of discussions and consultations, the judges agreed that Untouched by Light by Croatian Bruketa&Žinić&Grey Agency was the best packaging design launched in 2020.

It is a special honour in itself, but especially since it is the first time in their hundred-year history that Art Directors Club New York awards the Best of Disciplines to a Croatian Agency. ADC 100th Annual Awards is actually the longest-running international competition in advertising and design, and the Awards Ceremony will take place on Wednesday, June 9, 2021, in New York City.

UBL is a project designed by B&Ž&G Agency for a Slovenian winery Radgonske Gorice. Instead of an advertising campaign, B&Ž&G Agency created a completely new product – a sparkling wine produced in complete darkness. The entire project rests upon a research study by Prof. Nobel, University of California, who proved that light has an adverse effect on sparkling wines and their aromas. In keeping with this fact, and as suggested by the Agency, Radgonske Gorice adapted their production process, which is now carried out in pitch darkness, from harvest to distribution, using night vision goggles.

Untouched by Light - case film from Bruketa&Zinic&Grey on Vimeo.

The bottle packaging is also one-of-a-kind, designed to be light-proof. The ADC judges decided to award both the very idea and the design. The idea has already received great acclaim. It has been covered by the media worldwide: such as The Washington Post, The Independent, Forbes, Der Spiegel, Decanter, and Wine China, in more than 230 press releases, kindling the interest of distributors not only in this product but also in other products by Radgonske Gorice.

"This project shows that local businesses can successfully turn to the global market. The creative potential of agencies can be used for much more than just an ad creation. Original products and services find an easier way to reach their customer," said Davor Bruketa, Creative Director at Bruketa&Žinić&Grey Agency, which has become the most award-winning Croatian agency in this competition and the only one to have earned the Best of Disciplines title.

You can read more about Bruketa&Žinić&Grey Agency HERE.

For more on lifestyle in Croatia, follow TCN's dedicated page.