September 21, 2021 - Three Croatian municipalities and villages, two in Istria and one in Bjelovar, are among the candidates for the novel initiative of the World Tourism Organization to promote rural tourism, and this is why Kaštelor-Labinci, Motovun, and Veliko Trojstvo will compete in the UNWTO Awards.

With the aim of improving the role of rural tourism, the World Tourism Organization (UNWTO) has launched a pilot initiative "Best Tourism Villages", reports HrTurizam.hr. As part of the activities, UNWTO member states, until 15 September, had the opportunity to apply for up to three candidates: villages or municipalities. They will present their places as drivers of sustainable change in the social, economic, and environmental aspects. The Municipality of Kaštelir-Labinci, the Municipality of Motovun from Istria, and the Municipality of Veliko Trojstvo from Bjelovar-Bilogora County were elected as Croatian representatives.

The initiative includes three pillars and two awards. Villages that are an outstanding example of a rural tourism destination and that are committed to sustainability in all its forms - economic, social, and environmental - will be awarded the label "Best Tourist Villages of the UNWTO". Villages that do not fully meet the criteria for the label will be provided with an upgrade program to support the UNWTO and their partners in working in problem areas. Finally, a network will be created that will provide space for the exchange of experiences and good practices, learning and creating new opportunities for development. It will include representatives of villages awarded the “Best Tourist Village” label by the UNWTO, villages participating in the Upgrade Program as well as experts, public and private sector partners engaged in the promotion of rural development tourism.

The aim of the UNWTO Awards is to strengthen the role of tourism as a positive force for transformation, rural development, and community well-being. It seeks to increase the sector's contribution to reducing regional inequalities and combating the depopulation of rural areas. It also seeks to enhance the role of tourism in valuing and protecting rural villages, along with landscapes, knowledge systems, biological and cultural diversity, local values, ​​and activities, including gastronomy.

To find the most complete information on all the destinations in Croatia that you can visit, take a look at the Total Croatia guides HERE. Now in your language!

For more, check out our dedicated travel section.