March 3, 2022 – Meet Lucija and Josip of Vu-Creator, a young couple from Tovarnik near Vukovar who have devoted themselves to the sustainable production of some of the most wonderful furniture and toys for the young ones. 

Tovarnik, once a year the home of Croatia’s biggest pumpkins and an open-air fine dining experience of ox on the spit, paired with some outstanding local rakija. Dessert, of course, pumpkin, sometimes apples and walnuts in a roll. All part of the famous autumn festival. What does the place offer outside of this magnificent event? Plenty. For now, we’ll skip discussing nature, location, food, and we’ll move straight to people and their stories. 

Josip and Lucija Salaić are a young couple who decided to build their careers in something they truly enjoy and care about. Taking inspiration from their own little daughters and from the fact that woodworking was Josip’s true passion, they started designing and manufacturing wooden furniture and toys. Their goal was to create something sustainable, natural, and lasting that would keep the little ones happy. And so, Vu-Creator was born. They design all their pieces according to their client’s wishes, while all the shaping, painting, and assembling is done by hand. Their guiding principles are those of uniqueness and quality. We spoke to Lucija to find out about how it came to be, where it’s headed, and more. 

Tell us about your business, what do you do?

At Vu-Creator we design and manufacture solid wood children's furniture. Most times we use ash, and all our raw materials come from within Croatia. We produce our own designs, but we also work with our clients to create details that make our furniture unique and personalised. The entire range is made by hand or semi-mechanically and painted by hand with eco-friendly paint.

Where did you get the idea and what makes your offer unique?

We discovered our talents over time and realised that we could make something for our children all on our own. Something that would be of excellent quality, long-lasting, and tailor-made just for them. The end result of our efforts really excited us, and we decided that we would not stop just at furniture for our children.

What was it like starting such a business in Vukovar? What were the main challenges?

The main challenges were prejudice and lack of information through verified sources. It took us a while to find the right suppliers or the right audience to introduce the quality that comes with a beautiful design.

Do you think that the fact that you are in eastern Croatia influenced your success?

Not in the least. We just didn’t think about it. We have adapted to the needs of the market, our products are sold online, and by the time the clients pick up their products they don’t even see the address where the furniture came from.

Are you happy with how your business is developing? What is your perspective for the future?

We love what we do and we hope that this love will grow. We also hope that on days when it becomes too difficult to remember the goal, the smiles on the faces of children who receive the little furniture made just for them will keep us going. We are open to anything, the sky is the limit. Even if the doors of Vu-Creator have to close at some point, our hearts remain open to new challenges.

What opportunities are there in our city and region? 

Depends on the ambitions of the individual. We think that the location of origin can stimulate or demotivate the start of a project but should certainly not be the reason to change one’s mind. Vukovar offers many possibilities if you want to discover them.

What is your view of other small businesses in Vukovar?

There is no competition, which is the one thing that scares most new businesses. We never come across anyone in a hostile mood. All our colleagues and friends jumped in, just like we did to help them. The atmosphere is truly one of healthy entrepreneurship. It is important to have money circulating and supporting the economy, and not just holding on to your own assets. Mutual support is paramount.

Finally, tell us about life in Vukovar. What do you like most, what would you say to all potential visitors?

Vukovar offers perspective. Though many leave the east, many of us do stay here, and we are the ones who believe in the future of our city. Vukovar is all of us, and as long as that is the case it will be a beautiful and special city. We love this peace that many still seek, we love the togetherness. Always aware of the weight of the city's past and never forgetting what our fathers and grandfathers gave up for the homeland, we look ahead and use that gratitude as an incentive and motivation to keep going.

For more, check out our lifestyle section.