ZAGREB, 6 May 2021 - The Chinese manufacturer of mobile phones and other devices Xiaomi ranked first in Croatia in Q1 2021 in terms of smartphone delivery, holding 40% market share and achieving an annual growth of 65%, the Xiaomi International office for Croatia and Slovenia said on Thursday.

Noting that this was Xiaomi's historic result in Croatia, the company's manager for Croatia and Slovenia, Mirela Polić, added that the results were based on newly published data from several global research and data analytics companies for the global smartphone market (Canalys, IDC and Strategy Analytics).

According to these data, Xiaomi held third place globally in terms of smartphones delivered in Q1 2021, and for the first time it ranked second in terms of smartphone delivery in Europe, it was said.

In Croatia, the data show, Xiaomi is followed in terms of smartphone delivery by Samsung in the second place with a 36% market share and a 25% increase in delivery, by Apple in the third place with a 6% market share and a 17% increase, while HMD Global ranks fourth with a 4% market share and an increase in delivery of as much as 210%.

In Europe, Samsung ranked first in terms of smartphone delivery in Q1 20201, followed by Xiaomi, Apple, Oppo and Huawei, all of which saw a large increase in delivery year-on-year.

The Canalys company said that in Q1 201 Xiaomi had seen the biggest growth in delivery, of 62%, with 49 million devices.

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As Jozo Vrdoljak/Poslovni Dnevnik writes on the 20th of July, 2020, Xiaomi, one of the leaders in terms of smartphones and consumer electronics products, has opened the doors of the first Mi Store in Split. After the opening of the first Mi Store in Zagreb's Arena Centre back in 2018, thanks to Bijelić Co., Xiaomi is continuing to expand its business and the availability of its products in the southern region.

As part of the Mi Store, located in City Centre One in Split, which will cover 160 square metres, Xiaomi will exhibit its rich portfolio of smartphones and AIoT smart products. The Mi Stores in both Split and Zagreb were opened in partnership between Xiaomi and the company Bijelić Co., thanks to which, the online Mi Store was launched this year.

''In the next vision of nurturing friendship with its customers, Xiaomi is committed to constant innovation, with an unwavering focus on quality and efficiency, thus providing amazing products at affordable prices to enable everyone in the world to live a better life thanks to innovative technology. I'm glad that even more Xiaomi fans in Croatia will have the opportunity to get better acquainted and enjoy our devices. I'd like to thank our partners and everyone who participated in the opening of the second Mi Store in Croatia. Thanks to them, the store will be able to offer even more innovative products to everyone,'' said Tony Chen, General Manager of Xiaomi for Central and Eastern Europe and the Nordic and Baltic regions.

Xiaomi is currently the fourth largest smartphone manufacturer in the entire world, present in more than 90 countries and regions globally. It has established the world’s leading consumer IoT platform to which more than 235 million smart devices are connected.

"The huge level of interest from users in the southern part of Croatia was the main reason for us to open the first Mi Store in Split. We respect the wishes and needs of our customers and make decisions accordingly, given that satisfied customers are our number one priority in determining future investments. In the midst of the coronavirus crisis, despite many obstacles, we maintained the stability of Xiaomi's distribution network of smartphones and consumer electronics devices across all markets, all in order to deliver devices to their end users on time. Our expertise in applying requirements from the global market to the local market and a highly efficient distribution network were precisely the fundamental reasons why Xiaomi chose us as the only strategic partner on the markets of Croatia, Slovenia, Montenegro and Austria,'' said Viktor Bijelić, owner and president. Management of Bijelić Co, Xiaomi's authorised distributor for Croatia, Slovenia, Austria and Montenegro.

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