December 15, 2021 - In the last few months, the Museum of Illusions has opened its doors in new attractive locations around the world: Budapest, Milan, and Tel Aviv. Thus, this Croatian franchise has expanded to 22 countries on as many as four continents.

One of the largest Museums of Illusions in Europe opened in Budapest

One of the largest Museums of Illusions in Europe has opened its doors in the heart of Budapest. Although we are used to the fantastic exhibits in the Museum in Ilica, where it all started, the new museum in Budapest is already falling off its feet. With eight themed rooms, dozens of installations, unique holograms, a Vortex tunnel, unique logic development games, and many amazing illusions, visitors to the latest museum in the Hungarian capital can learn and experience how human perception and brain work. Remember in the Museum of Illusions nothing is as it seems, and optical illusions will delight everyone from the youngest to the oldest. An ames room where all the walls are trapezoidal and nothing is as it seems will disturb your perception of who is actually how big. You can take photos in an inverted room where everything is turned 180 °, and in an endless room where mirrors cover every surface, you will not find a way out so easily. In a world of fun and fascinating tricks, everyone, from small to big, can figure out why we see things our brains can’t comprehend. We can learn a lot about perspective, optical illusions, and the wonders of science and the human brain.

Photo: Museum of Illusions (Budapest)

Along with Budapest, new locations: Milan and Tel Aviv

An incredible entrepreneurial story from Zagreb's Ilica has traveled all over the world, and now all major world capitals want to have one copy of the Museum of Illusions. Thus, museums were recently opened in Milan and Tel Aviv. Milan has thus become the 34th city in the world with such an interactive museum that offers an interesting visual and educational experience. Inside, you're allowed to laugh, scream, run, paint and do anything that is not allowed in other museums. The Museum of Illusions is not static, it is a space that allows people creativity and entertainment and that is why visitors around the world adore it. The museum collection consists of more than 70 attractions covering science, mathematics, biology, and psychology. The Tel Aviv Museum is one in a series of attractive world locations. Israel thus got a museum that will work seven days a week, and which will change the exhibition every season, by supplementing it with new exhibits. Visitors there can learn a lot about perspective, optical perception, the human brain, and science through unconventional exhibits to present and learn why our eyes see things that our brain does not understand.

Coordination from Zagreb

The Museum of Illusions is one of the fastest-growing franchises in the world. Budapest, Milan, and Tel Aviv have joined the impressive list of 35 world cities such as New York, Chicago, Dallas, Orlando, Shanghai, Dubai, Paris, New Delhi, Athens, Cairo, Vienna, Madrid, Stuttgart, Belgrade, Kuala Lumpur, Dubai, and many others where you can visit the Museum of Illusions. It is a true 21st-century museum, which at the same time entertains, fascinates, and challenges your senses. The whole story started in Zagreb, from two friends and founders of the company Metamorfoza, Tomislav Pamuković, and Roko Živković. This year, the story continued in the form of a change in ownership structure. Namely, Invera Equity Partners, a private equity fund management company, has finalized its investment in Metarmofoza. Invera thus acquired a majority (65%) stake in the company and undertook to increase the company's capital in the amount of EUR 3 million. The goal of the partnership is to further expand in the world, through franchising, but also through a business model in which Metamorphosis would open and manage museums in all major cities around the world. The company's headquarters are still in Zagreb, where a team of about 20 people is working on the further development of the company, from design, engineering, and construction of new museums, to the development of new exhibits and further expansion of the concept of the Museum of Illusions.

"From our goal to provide Zagreb with a place that combines entertainment and education, an idea was created that conquered the world. We have become the largest chain of private museums in the world and this is a story that has a serious future. We believe that the concept of "edutainment" has finally received the attention it deserves because it is easiest for everyone to learn and adopt new information when we have a good time. With the opening of museums in Budapest, Milan and Tel Aviv, this list of cities is only expanding, which makes us incredibly happy.”, said the founders Tomislav Pamuković and Roko Živković.

"We are pleased to invest in this concept, which has already left a big mark on the global level, and we believe that an even brighter future awaits it. Although the company is relatively young, their great and innovative concept of ‘edutainment’ has a great future and we are sure that it will develop more and more. We look forward to future projects.”, said Slaven Kordić from Invera Equity Partners.

Find out more about the Museum of Illusions here. You can also follow the Museum of Illusions on Facebook, Instagram, and TripAdvisor.

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