A brand new Soft concept store from Zara in Rijeka, Croatia, that only Istanbul, Madrid and Dubai can currently boast about opens its doors today.

As Poslovni Dnevnik writes on the 11th of October, as they described from Zara, the women's section was located on the ground floor and first floor of the store, the second floor was reserved for children's fashion while the men's section was located on the last, third, floor of this opulent and popular store.

Now the extensive work to renovate the former post office building in Korzo has been completed, the new Zara store opened its doors on Friday at 12:00, Zara Croatia said. They added that after just two days of being without their favourite store in the city of Rijeka, Zara is opening the doors of a new store at Korzo 13, Novi list writes.

''Covering nearly 3,100 square feet of Soft design, the new Zara, spread across the ground floor and three upper floors, will ''tell'' a new fashion story to its customers. The Soft Store concept is one of the concepts that has not yet taken over all the world's metropolises, and we can boast that our store in Rijeka is one of the first to have it alongside those in Dubai, Madrid and Istanbul,'' they point out from Zara.

''There's a lounge corner near the men's section, a corner for the youngest customers in the children's section and a handful of greenery, the interesting furniture and details are novelties that we haven't had the opportunity to see in Zara stores in Croatia so far. The newly renovated store can be described in three words: nice, simple and refined. The sleek white surface covers the ceiling and the walls and creates a backdrop that enhances the attractiveness of these fashion creations. The space invites customers to enjoy themselves as never before in the experience of touching, watching and interacting with the goods.

The store in Rijeka, as well as all other Zara stores in Croatia, as part of Zara's commitment to improving the quality of service and shopping experience, is equipped with RFID technology that helps to quickly and accurately track the location and movement of the clothing,'' Zara said.

Zara is part of the Inditex Group with the brands Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.

The brand currently has ten stores across the Republic of Croatia and has offered online shopping opportunities in Croatia since March 2016.

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