January 4, 2020 – A map showing production across the former Yugoslavia details the sustained prosperity of many Croatian favourites as some of the strongest Croatian brands are shown not only to have survived but have succeeded following independence

Media across Croatia, Bosnia and Serbia have surprised younger readers and reminded older readers with the publication of a map detailing production in the former Yugoslavia. While this trip down memory lane has caused a range of reactions across the countries of the former republic, looking at the map from a purely Croatian perspective gives some enlightening information. Namely, many of the strongest Croatian brands visible on the map are recognisable today. Some of the strongest Croatian brands not only survived independence but have since grown.

Bajadera - one of the most popular products made by Zagreb-based chocolate and confectionery manufacturers Kraš

Zagreb-based chocolate and confectionery manufacturers Kraš, Požega-based confectionery and drinks manufacturers Zvečevo, oil company INA, Koprivnica-based food company Podravka and Koprivnica-based pharmaceuticals company Belupo, vitamin drink Cedevita, Varaždin-based food company Vindija, Vukovar shoemakers Borovo, Varaždin clothes designers and manufacturers Varteks and multi-use condiment Vegeta are just some of the strongest Croatian brands that are present on the map. You are still likely to see these brand names on many Croatian high streets. Some have succeeded in reaching further into international markets since Croatian independence.

Croatian-made condiment Vegeta is sold all over the world

Of course, not every brand visible on the map of Yugoslavia production has fared so well. In their coverage of the map, Ri.portal reminds that “Some of the Yugoslav products were used by literally the whole world - ships, cars, planes, trucks, weapons and even computers were produced... However, many of these companies no longer exist or are bankrupt.”

In their coverage of the map, Bosnian website Klix reminds that Croatian shipyards Uljanik in Pula and 3 Maj in Rijeka were at world level and produced large ships for customers from all over the world. Split-based shipyard Brodosplit, which can also be seen on the map, survives to this day.

Croatian vitamin drink Cedevita comes in a range of flavours

Ri.portal goes on to remember that Yugoslavia was one of only five countries in Europe at the time that manufactured its own computers. “Probably the most famous is the Galaxy, while the first computer produced was the CER-10,” they say. One of the Yugoslav computer makers on the map, popular in the late 1970s, was Digitron, based in Buje in Istria.

Sadly, not all of the strongest Croatian brands have made it until today. Famous tractor and agriculture equipment manufacturer Tomo Vinković of Bjelovar is no longer in production. Their famously-reliable machines are much in-demand on the secondhand market. Two new tractor manufacturers, Hittner doo and the Prima tractor factory still make tractors in Bjelovar.

November 4, 2020 - Olive groves and vineyards are iconic elements of the vista on the Croatian coast. They appear frequently, as does the international recognition for the wine and olive oil they produce. This makes it all the more surprising to learn that the country's biggest export is, in fact, Croatian chocolate.

On 4 November 2020, 24 Sata reported the surprising statistics about Croatian chocolate. Their sources are agricultural and food product reports from 2018 and 2019, made by the Croatian Chamber of Commerce. They state that Croatian chocolate and cocoa products were at the top of the export rankings. Croatia wine and Croatia olive oil didn't even get a look-in the top five Croatian exports – the next biggest were corn, tobacco products and then fresh and frozen fish.

© Alexander Stein

The production of wine and olive oil in Croatia goes back many thousands of years. The industry for making Croatian chocolate is a baby in comparison – Europeans only encountered cacao beans in the 16th century, while exploring and colonising the Americas. Still, the production of Croatian chocolate does have quite a history.


Bajadera by Zagreb's Kraš is one of the most popular boxes of Croatian chocolate to be given as a gift © Kraš

The oldest maker of Croatian chocolate is Zagreb's Kraš. The company's roots lie in three confectioners from the early 20th century. Union is the oldest chocolate manufacturer in south-east Europe (just two years after its foundation in 1911 was awarded the title of supplier to the royal court in Vienna and Budapest), Karolina, a former flour mill which switched to making biscuits and waffles in 1921 and Bizjak, founded in 1923, which made cookies and wafers. These companies, along with a number of smaller Zagreb confectionery manufacturers were merged in 1950 under the name of Kraš, in honor of Josip Kraš, a Croatian union leader and anti-fascist who was killed in World War II. Their range today includes the bars Dorina and Animal Kingdom, boxed classic Bajadera, chocolate biscuits Domaćica and the wafer bars Napolitanke and Tortica.

Kandit's classic Rum bar, made in Osijek. Hands-down the best ultra-cheap Croatian chocolate mini-snack bar © Kandit

The second oldest company making Croatian chocolate is Kandit, which is today still based in Osijek where its parent company was established way back in 1905 as a sugar production outfit. It switched to making waffles, sweets and chocolates in the early 1920s. Its range today includes the kids' favourite Choco Banana and hands-down the best ultra-cheap Croatian chocolate mini-snack bar Rum. It's a classic. Keeping on-trend, the relatively recent No Guilt series of high-quality, no-sugar chocolate bars has made a great addition to Kandit's offer. This range is the only Croatian chocolate currently recommended by the country's diabetic association.

Kandit's No Guilt range has no added sugar and several bars with a high cacao content © Kandit

The third big player in the Croatian chocolate scene is Zvečevo, from Požega. The company traces its roots back to 1921, but its association with chocolate only really began in 1934 when Swiss company Nestle began to manufacture there (the association continued until 1995). Zvečevo is notable as having invented the combination of toasted rice and milk chocolate in a bar. Now considered a classics pairing across the world, it was first produced in 1964 in Požega under the name of the Mikado bar. As well as still making this classic of Croatian chocolate, Zvečevo now makes a dark chocolate version, chocolate for use in home cooking and a popular range of strong alcoholic drinks. It has won several awards for its ethical and eco-friendly business practices.

Zvečevo's Mikado range. With Mikado, the Požega-based manufacturers were the first in the world to combine rice and chocolate © Zvečevo

Standard Croatian chocolate available on the high street can be a surprise to visitors. It has a higher content of the cheaper ingredient (sugar) than the more expensive ingredient (cacao) than many chocolates made in more westerly European countries. But, that's the way Croatians seem to like their chocolate. Well, most of them. According to a survey conducted in 2017 by the Hendal agency and JaTRGOVAC magazine, 63.5% of asked Croatians said they choose domestic chocolate products above the 36.5% who more often buy foreign chocolate products.

© Nawal Escape

Data from the Central Bureau of Statistics state that in 2018 the country produced 18,799 tons of Croatian chocolate and cocoa products. Over 800 million kuna's worth of Croatian chocolate was exported in the same year. The bond between Croats and their Croatian chocolate is strong, the love heartfelt. It is no doubt this affection for confection that has prompted some of the third of Croats who go in search of foreign alternatives, for the introduction of premium chocolate ranges by the aforementioned big manufacturers of Croatian chocolate and for the rapid increase in artisan and handmade Croatian chocolatiers over recent years.

Croatian chocolate smaller and artisan producers

Split-based Nadalina have become increasingly recognised over recent years © Nadalina

Split-based Nadalina make high-quality raw chocolate bars with non-standard flavours like rosemary, figs and olive oil. They held the Guinness World Record for making the world’s largest chocolate bar and in 2017 were voted the world's third-best at the International Chocolate Awards. Vilma slastice from the island of Rab combine dark chocolate with flavours like Pag cheese, white truffles and lavender. Salt manufacturers Solana Nin have a salt-infused chocolate and Zagreb's Chozen make impossibly-pretty handmade Croatian chocolate pralines with a surprising and adventurous range of flavours. Besides these, the list of small manufacturers of Croatian chocolate grows every year. It seems that the love affair between Croats and their chocolate is far from finished, and that's certainly good news for Croatian exports.

Impossibly pretty handmade chocolate truffles, produced in Zagreb by Chozen © Chozen

For the latest travel info, bookmark our main travel info article, which is updated daily. 

Read the Croatian Travel Update in your language - now available in 24 languages

Join the Total Croatia Travel INFO Viber community.

As Poslovni Dnevnik writes on the 10th of March, 2020, Croatian Zvecevo is set to extinguish part of its production and the number of workers in the manufacturing and non-manufacturing sectors will also be reduced, Zvecevo's management announced.

''Due to the negative market trends in 2019, as well as the projections for 2020, which significantly affect the profitability of all products in our product range, after several months of analysis of all production and business processes within the company, we've been forced to initiate the process of consolidation of the entire business with focusing on the profitability of the product range and the stability of the company.

Consequently, the company's management board made a decision to cease thr production of certain products, reorganise the production processes on all production lines, optimise work processes in non-productive sectors, all with the aim of maintaining and continuing stable operations, and in order to maintain the strong position of our products in the long run, as well as our brands on the market,'' reads part of the announcement of the Croatian Zvecevo's management board when asked by reporters whether or not it was true that about one hundred employees would be left without a job at the famous factory, writes Glas Slavonije.

The Croatian Zvecevo chocolate factory in Pozega used to be an excellent company, whose workers had solid, guaranteed salaries and their products were listed well on the market.

“Unfortunately, one of the measures is to reduce the number of employees in the manufacturing sector, which is conditioned by the optimisation of production processes, as well as part of our employees from non-production sectors due to the optimisation and merging of our work processes.

When deciding on the proposal for a decision to terminate employment contracts due to business reasons, we had in mind the workers' age his or her seniority, his or her maintenance obligations, and that there was no possibility of employment in other positons that would be suitable for the appointees. All employees will exercise their rights, due to their termination of employment, in accordance with the applicable Labour Law,'' Croatian Zvecevo stated in response to journalist queries.

Make sure to follow our dedicated business page for more.

The Požega company needs around 104 million kuna and Agrokor's support to begin on a restructuring plan.

Creditors of the Požega based confectioner are in agreement on continuing production.

The company is on the brink of bankruptcy ahead of its 100th birthday.