March 5, 2022 - AI, robots, and TikTok in tourism are all in one place at the 2022 3T Tourism, Travel, Tech Conference in Zagreb on March 22!

The 3T (Tourism, Travel & Tech) conference will bring together speakers to talk about a wide variety of topics, both in-person and online.

3T is a professional conference that unites tourism and IT as the leading and most important branches of the Croatian economy. The fifth edition is scheduled for March 22, 2022.

The keynote lecture will be given by Sonja Prvan, Designer of Responsible Tourism Experience. Her talk "Sustainability and experiences as a booster of the tourist offer" will discuss socially and environmentally responsible travel. They bring greater visibility and sales, but the question arises - how to achieve this and to whom to sell it? For the last three years, the lecturer has been responsible for designing and upgrading new tourist offers to focus on sustainability and responsibility at the Intrepid Travel agency.

Aco Momčilović, a graduate psychologist, HR expert, and doctoral student in Digital Economics, will talk about the application of artificial intelligence, which is slowly finding its way from finance, health, or military applications to tourism. His lecture will discuss how suitable tourism is for AI solutions and whether we already have some good practices.

On the examples of Valamar and Arena Hospitality Group, a solution for robotizing business processes using Robotiq.ai technology will be presented, and the lecturer will be Marko Gudelj, Ph.D. and co-founder of Robotiq.ai.

To move away from "serious" technologies, a more relaxed but very current topic has been announced. The most famous domestic TikToker and one of the ten most popular in the Balkans, 26-year-old Dario Marčac, will discuss applying the mega-popular social network TikTok in the tourism sector. Linking TikTok to Instagram, Dario has over 650,000 followers; TikTok is his source of income, and his business is expanding daily. “With the help of short videos with concise information, the TikTok community allows brands to present themselves in an honest and fun way and make an emotional connection with customers,” Dario says, announcing his presentation.

Free streaming
Tickets are on sale if you'd like to participate. If you want to watch the program via live streaming, you can completely free of charge, but with prior registration. The date of the event is March 22, 2022, and the location is HUB385 or online. You can check out the prominent lecturers and the program here.

To read more about lifestyle in Croatia, follow TCN's dedicated page.

February 12, 2020 - 3T conference is coming back to Zagreb in March for the 4th edition. This year will bring new topics related to technology, climate, and sustainability. 

3T is a conference that tries to answer the question of how to optimize business processes in tourism with the use of technology. The main goal of the conference is to bring together tourism and IT professionals. The tourism and travel industry is not declining, and accommodation capacity is just growing, which gives more possibilities to the IT sector. The conference will try to answer questions such as how did technology change tourism processes and how it contributes to a tourism business? How can continuous growth be sustainable? How to keep quality of life for the locals and keep the tourism numbers growing? Can technology help with sustainability in tourism? Could apps for tourism of the future like VR and AR decrease actual visits to the destination, and who would like to travel like that?

This year's keynote speaker is Zoran Pejović, a Hotel development specialist who will give more insight into luxury travel with the lecture "Modern Luxury Travel – between the technology and ideology." The conference will have a panel discussion, moderated by conference director Oleg Maštruko, with the topic "Are climate changes and sustainability an opportunity for Croatian tourism?"

There will be a range of lectures, presentations, and discussions. One of the lecturers is leading Croatian chef Mate Janković as well as Ilija Brajković with the topic "How to present great content and build personal branding on social networks". 

The previous conference had about 280 visitors, and tickets are limited. To secure your spot at Kaptol Boutique Cinema on March 19, get your tickets and see more information on the conference's official website.

To read more about lifestyle in Croatia, follow TCN's dedicated page.