June 5, 2020 - Summer is coming in the Kingdom of Accidental Tourism. A very nice gesture from the Makarska Tourist Board director to promote Mozambique.

One of the big positives of the corona era has been seeing the number of people volunteering their time and expertise to help others. I genuinely think the world became a little bit of a nicer place (readers from the USA, look away now), and that the sense of community has been strengthened as a result.

And what a lovely gesture from the Makarska Tourist Board director to promote Mozambique tourism rather than her own destination at this time of crisis.  

It could be that the director got a little confused by the message of a recent insipid campaign by the Croatian National Tourist Board called #CroatiaLongDistanceLove. Perhaps the director misunderstood the point of the campaign and thought that we were supposed to be showing love from Croatia by supporting destinations a long distance from Croatia. 

Or perhaps she was just being nice. 

Life and tourism promotion in the Kingdom of Accidental Tourism can look a little unconventional at times. 

Take golf. For many years - until I asked why and it was removed - the Croatian National Tourist Board was promoting an 18-hole golf course in the centre of Zagreb.

Yes, really. 

And Game of Thrones fans were advised to check out an exhibition of old fruits in Zagorje, rather than learn anything about Kings Landing by the official Croatian National Tourist Board. 

And who can forget the epic slogan - Croatia will waste your time. Plastered all over the Croatia National Tourist Board social media during an official campaign.  

Full of genius, and obviously too clever for the number of people who didn't quite get it.

Croatia will not waste your time, but (with some very notable exceptions - and you can see who in our Virtual Croatia series), the Croatian tourist board is a complete waste of time. It should be abolished by Act of Parliament, along with the Ministry of Tourism and the tourism sector of the Croatian Chamber of Economy. And the tourist structure should be rebuilt, using those talented directors who somehow function in this dysfunctional system, qualified experts and AI. 

It really is not that hard. 

And if the Makarska Tourist Board needs photos of Makarska beaches, may I recommend Makarska Riviera Beaches, run by the legend that is Vice Rudan. A private initiative, naturally.

For more examples of genius from the Mighty State of Uhljebistan, visit our dedicated shrine of appreciation. 

Do you want a better Croatia for your children? Would you like to get involved in our #CROMADS Croatia 2.0 movement. If yes, contact us on This email address is being protected from spambots. You need JavaScript enabled to view it. Subject Makarska 2.0? Together we can make Croatia a better place. 

CROMADS: Why You Should Move to Croatia, With or Without Uhljebistan

CROMADS: Zašto biste se trebali preseliti u Hrvatsku, s ili bez Uhljebistana

Coronavirus has seen Croatia close its borders to everyone except citizens and legal residents with addresses they can prove they have in the country. The tourist season is in question, and this segment is Croatia's strongest economic branch, accounting for almost 20 percent of GDP. While it is currently not possible for foreign tourists to visit, the Croatian Tourist Board has launched the #CroatiaLongDistanceLove campaign, which allows you to admire Croatia from afar until travel is made possible.

As Morski writes on the 5th of May, 2020, the Tourist Board (HTZ) has prepared four new videos on the topic of Croatian gastronomy, natural beauty, active tourism and culture, through which it continues to implement the readily-accepted new communication concept of #CroatiaLongDistanceLove. Promotional activities in the next period will take place in the four aforementioned segments.

The first video published on social media was on the topic of Croatia's incredible and diverse natural beauty. You can watch it below:

''I'm extremely glad that our communication under the label #CroatiaLongDistanceLove is achieving excellent results, which is evidenced by the great level of interest of our followers on social networks, but also the American, German, Austrian and Hungarian media who shared it to their viewers and readers.

We've started with the second phase of the concept, within which we're working to especially promote certain segments of the Croatian tourist offer for which we're known far and wide, such as Croatia's natural beauty, cultural heritage, and also gastronomy. Through these one-minute videos and their accompanying content, we'd like to remind our followers of the exceptional beauty that Croatia has to offer and let them know that they are welcome in our country as soon as the time comes that they're able to plan a trip,'' stated the director of the Croatian Tourist Board, Kristjan Stanicic.

Follow our travel page for more on the online activities of the Croatian Tourist Board, Croatia's amazing destinations along the coast and in the continental part of the country, travel updates, flight news, and much more.