It seems that everyone is talking about masks lately, and everyone of course has to have an opinion on them. The coronavirus pandemic has seen the demand for this otherwise rather obscure item used primarily in healthcare soar, and in some cases, the price for them has sky rocketed with them. One Prelog manufacturer has used the pandemic as an advantage...

As Poslovni Dnevnik writes on the 19th of July, 2020, the ongoing global pandemic of the new coronavirus has accelerated a project to produce protective masks, and plan is to present these particular masks to Croatia's National Civil Protection Headquarters in September. The Prelog-based manufacturer claims that this is mask that can protect its users against the new coronavirus as well as all other biological threats.

Sestan-Busch, a world-famous manufacturer of anti-ballistic safety helmets from the usually overlooked Croatian town of Prelog, is currently completing a project which involves a multifunctional safety helmet for the National Civil Protection Headquarters of the Republic of Croatia, which is co-financed by ESI funds.

''However, the thing that could be of interest everyone is the project of creating a mask that protects people against coronavirus,'' said Goran Basarac, the executive director for strategic development and implementation of the Sestan-Bush project in conversation with Lider.

According to him, the ongoing global coronavirus pandemic has accelerated the Prelog manufacturers project of making these protective masks, which, as previously noted, they plan to present to the National Civil Protection Headquarters in September. 

These Prelog-made masks could find themselves available on the market by the end of this year.

For more on Croatian companies, producers and products, follow Made in Croatia.

Will the coronavirus pandemic actually provide what Croatia needs in the end to step up its game when it comes to not only digitalisation, but the production and processing of its own produce?

As Jadranka Dozan/Poslovni Dnevnik writes on the 8th of May, 2020, the invitation to Croatian farmers to cooperate is a move from the company ENNA Fruit for the organisation of the production, purchase, distribution and processing of fruits and vegetables. It was created by connecting several companies, with all of them recognising the great synergy potential in the move.

ENNA Fruit has, as such, invited Croatian farmers to cooperate, and that is the title of a press release that was distributed to the media from that company. As we're living in the coronavirus era and we're hearing about more and more companies, associations and businesses needing to further adapt the ways in which they do business in order to stay afloat, such an press release sounds almost like a "routine" announcement, but the story could have more far-reaching consequences and could suggest a significant step forward for Croatia's fruit and vegetable production.

Namely, ENNA Fruit is a new company created by connecting the business and interests of Enna Agro and Marinada, and as was pointed out in the aforementioned press release/announcement, this new company is now taking the leading position in the organisation of production, purchase, distribution and processing of fruits and vegetables from Croatia and its immediate region.

"The Croatian fruit and vegetable market is relatively small and market consolidation is of strategic importance, both for agricultural producers and for buyers. Manufacturers have been given specialised infrastructure that will provide them with the easiest access to the market, and customers are given high-quality goods prepared for use to the highest standards. ENNA Fruit connects primary agricultural production and the market through cooperative relations, its own purchasing centres, involving the processing and distribution of the entire range of fruits and vegetables. This approach ensures quality, continuity and quantity for customers,'' they explained from the company which was registered less than a month and a half ago, with its headquarters in Vukovar.

Its headquarters are at the same address as ENNA Agro, and it is the company by which Pavao Vujnovac, also the owner of PPD, expanded his business portfolio to the field of agriculture. Among other things, ENNA Agro has stepped into the supply of fruit to the massive Konzum sales chain.

This new step forward of this equally new company, in addition to the financial strength of its founder, is also interesting in light of the fact that Vujnovac's PPD, through a joint venture with INA, is also the main shareholder of Petrokemija, a domestic producer of mineral fertilisers.

Marinada, on the other hand, is a company specialising in the production, purchase, storage, packaging and sale of fresh and processed fruits and vegetables. The company's headquarters in Slatina boasts one of the most modern production plants for pasteurised fruits and vegetables in the entire region, and it also has several purchase centres, as well as an established sales office in Zagreb.

All in all, it has a solid infrastructure, and Denis Matijevic, one of the co-owners and members of the company, has long been engaged in expertise in the field of agriculture, among other things, and participation in the development of agricultural development strategies.

Linking the business of ENNA Agra and Marinada is thus considered a logical move with potentially significant synergy effects, especially since the coronavirus pandemic seems to have had a stimulating effect on recognising the importance of food production for Croatia and raising the question of self-sufficiency in general.

Thus, the statement from ENNA Fruits points out that "agriculture, in order to be competitive and sustainable, must be horizontally and vertically integrated."

Through integration, they say, the company wil provide all the necessary inputs for production, knowledge and technology transfer, added value for the products, as well as for the sales market. They added that the situation caused by the coronavirus outbreak only further confirmed the need for the stable organisation of agricultural production and distribution and the integration of the entire process from production to product placement, with the aim of optimising the entire chain.

For more on Croatian agriculture, follow our business page. For all you need to know about the coronavirus pandemic in relation to Croatia, stay up to date with our dedicated section.

The Berlin Fair, one of the largest in the world, is a great stage and opportunity to promote Croatian products. Green Week 2020 has already seen an appearance from Croatia's beloved Podravka in the form of a reception for 3500 people.

As Poslovni Dnevnik writes on the 17th of January, 2020 the Republic of Croatia is a partner of one of the world's most important fairs of agriculture and food industry, Green Week 2020, which takes place in the German capital city of Berlin from January the 17th to the 26th, 2020, and Podravka, as a leading Croatian food company, is actively participating in the activities of representing Croatia as a country.

In addition to presenting and presenting a wide range of its products, Podravka is also participating at Green Week 2020 as a promoter of Croatian cuisine by organising a national restaurant offering traditional Croatian dishes, which was also visited by Prime Minister Andrej Plenković on the first day of the fair, accompanied by Marin Pucar, Podravka's CEO and his various associates.

The first opportunity to taste the specialties of Croatian cuisine prepared daily by Podravka's culinary promoters at Green Week 2020 began at the very start of the fair, many guests enjoyed a festive reception on the occasion of the opening of the fair on the 16th of January, where 3500 guests and delegations from around 100 countries enjoyed Croatian delicacies.

For this occasion, 4000 servings of meals and 12,000 cakes were prepared exclusively from Croatian ingredients - including a massive 2500 kilograms of meat and 1000 kilograms of fish. The taste of the rich meat and fish menu was spiced with the indispensable Vegeta. Dolcela, Žito, Lino Lada and Čokolino are also all present with their cake production. With ham and kulen as recognisable Croatian trump cards, Green Week 2020's international guests were delighted by Podravka's offer.

In cooperation with numerous partners and Croatian producers, the daily offer of Podravka's Croatian national restaurant at Berlin's Green Week 2020 will feature a rich menu with selected dishes from across all Croatian regions; a selection of top cheeses, prosciutto, kulen, fish dishes, various dumplings and a variety of cakes and other desserts.

"The Berlin Fair, one of the largest in the world, is a great stage and opportunity to promote Croatian products, strengthen economic ties with Germany and other European countries and further step into markets around the world. Podravka also participates in international fairs of this importance with great pleasure in promoting Croatian traditional cuisine. This contributes to strengthening the recognition of Croatia as a tourist and gastronomic destination,'' said Marin Pucar, CEO of Podravka.

Green Week 2020 in Berlin, featuring Croatian manufacturers among more than 1,800 exhibitors and over 100,000 products from all around the world, is an opportunity for the additional promotion of Croatia in the context of the EU Council Presidency throughout the first half of 2020.

Make sure to follow our dedicated business and Made in Croatia pages for much more.

Everyone knows that fish and seafood in general makes up a huge part of the Croatian, particularly Dalmatian and Istrian diets. Fresh fish caught from the sparkling Adriatic sea paired with a domestic wine from grapes grown and harvested from local vineyards is nothing abnormal, but it seems that Croatian fish is becoming a big hit abroad as well as at home.

As Novac writes on the 6th of January, 2020, it would seem that Croatian fish is an increasingly popular delicacy abroad, far beyond not only Croatian and EU borders, as has been evidenced by impressive export figures.

More specifically, in the first eight months of 2019, the Republic of Croatia exported fresh or chilled bluefin tuna worth a massive 31.2 million euros (a whole 2,800 tonnes of it) outside of Croatia's borders, which is almost in the ranking of total exports in the year 2018 as a whole, reaching 33.9 million euros (or 3,000 tonnes in total).

The total exports of Croatian fish, crustaceans and molluscs back in 2018 amounted to an impressive 170.4 million euros (47,000 tonnes), of which fresh or chilled fish accounted for 108.2 million euros (21,000 tonnes in total).

In addition to tuna, which is a favourite in Japan, the largest exports to the European Union markets are fresh or chilled sea bass (26.4 million euros or 4.300 tonnes), sea bream (23.6 million euros or 3.800 tonnes) sardines (3.6 million euros or 4,500 tonnes) and anchovies (3.5 million euros or 2,200 tonnes).

This encouraging export data clearly shows that the international market recognides the very high quality of Croatian fish that comes from sustainable farming. This quality is promoted by the Croatian Chamber of Commerce (HGK) through the project "The fish of Croatia - eat your worth", which aims to encourage citizens to consume fish as often as possible and thus contribute positively to not only this trend but to the development of the Croatian economy as a whole.

By the end of August 2019, Croatia had exported a massive 14,100 tonnes of fresh Croatian fish worth 82.6 million euros. The majority of Croatian aquaculture production is exported to the European Union (Italy, Slovenia, Spain) and as far away as Japan.

Make sure to follow our dedicated business page for much more.

As Poslovni Dnevnik/Lucija Spiljak writes on the 12th of November, 2019, ''underground mushrooms aren't going to put food on the table or raise children,'' is a sentence that spouses Radmila and Goran Karlić heard often when they decided to leave their jobs and devote themselves to truffle farming in Paladini near Buzet on the Istrian peninsula, a northern area of Croatia.

Way back in 1994, they initially founded Karlić truffles - The company through which they are now engaged in the purchase and the sale of truffles with their children, and the processing and sales of their products in shops, restaurants and even on foreign markets, as Ivana Karlić, the youngest member of the family, says.

''They said that we were crazy!''

This year, the Karlić family marketed gin with white truffles, the very first in the entire world. Ivan Karlić, Ivana's brother, came up with the idea, who is described as a creator and a big fan of truffles, so he dedicated that to combining them with every dish. The idea originated from a big love of gin and truffles, and was created in collaboration with the Aura distillery, who also work with other traditional types of beverages.

"People like gin, it's becoming more popular so the conclusion was - why not? We worked on it for several months, we made 222 limited bottles, the price of one is about 100 euros. Three months ago, they were put on the market, there are maybe 20 bottles left. People have recognised the value of product and we get a lot of praise and orders from all over the world,'' explains the young truffle enthusiast.

Since that gin turned out to be a great idea, they have already started collecting the finest truffle specimens, which must be perfectly round for gin, in order to produce a limited edition gin next year. The first in the world also offered a unique truffle hunt in which guests can participate, and Radmila Karlić came up with that idea which adds a whole other, more personal element to the entire thing.

''I'm delighted that we have such an innovative offer for our guests, and they're delighted. We have guests from New York who have returned five times for the tour, and their 15-year-old child dreams of working with truffles one day,'' says Ivana.

If guests decide to take part in the adventure, they can also stay at Villa Olive, surrounded by olive trees, for which the Karlić family won the Tourist Flower Award this year in the category of best accommodation for an active holiday.

Through play, Ivana and Ivan slowly learned the business and became much better acquainted with the black and white underground mushrooms.

"The price of truffles wasn't high back then, so we needed to find as many as possible to earn something. Asparagus and other mushrooms were harvested, but our efforts were directed by the truffles,'' Ivana tells us.

Twelve years ago, they planted the first truffle plantation in Croatia with 2,700 oak trees and some hazelnuts, and every day they watered the trees - the cost of which was high because they were made in a laboratory - irrigated and pruned. It was a big and risky experiment.

"After six years of waiting, my brother went for a walk with the dogs and found the first truffle, smaller than a tennis ball. When he brought it home, we were overjoyed because at the time everyone was telling us we were crazy. It was the first truffle found on a plantation in Croatia,'' Ivana explained.

They even get orders all the way from Singapore.

Black truffles grow all year round in the hills, there are more of them and their price is lower. Winter white truffles grow in the lowlands from September to late December or early January, and its price is very high because it is a delicacy that grows in two areas in the world - in Croatia and Italy.

The Karlić family annually remove a large amount from the plantation in Buzet, right next to the forest, which is the original site, they then sell and market them in restaurants across Croatia.

Exports have been particularly successful, selling truffles through distributors across Europe, in countries like Germany, Austria and the United Kingdom, but the orders come from much further away from our continent too, including from Singapore.

Truffella, the world's first truffle chocolate spread in the world which has been being marketed since back in 2016, stands out in with its colourful product offering.

''Mixing mushrooms and chocolate is a demanding and risky business, but it's still our best-selling product. As for this season, it's not been brilliant, but it's not been bad either, there will always be truffles. The Istrian forests are suitable for agriculture, the locals take care of them, they're not polluted and no concreting is allowed; we stick together as a community. That's why we're glad when someone plants a plantation and succeeds,'' concludes Ivana Karlić.

Make sure to follow our dedicated business and Made in Croatia pages for much more.

The EU-level protection of škripavac cheese will doubtlessly put a spring back in the step of the sixteen cheese producers who produce this product in Lika-Senj County. As Marta Duic/Poslovni Dnevnik writes on the 3rd of November, 2019, after lamb and potatoes, Lika could soon gain a third EU-protected product - škripavac cheese.

As revealed by Ivana Starčević, who is the head of the Lika Local Action Group (LAG), the initiative was initially launched four years ago by several associations and is being implemented as part of the Integra Lika 2020 project.

"Because there's a market for this type of high-quality product, protection is a logical step in order to raise production to a higher level, price the product and brand this region as an area offering high quality food. The duration of the EU-level procedure will depend on the time it takes to check documentation and any need for adaptation to European Commission requirements,'' explained Starčević.

As she explained, in addition to the mark for sales growth and better placement, promotion and work on recognition of this local product are crucial. According to information obtained from Agrovelebit, the producer of the first  Lika product to receive protection at the EU level - Lika potatoes - demand has grown precisely due to publicity and that is currently outstripping supply.

At LAG Lika, they believe that their experience so far will help them position the cheese on both the national and EU markets. In the wider area, this particular type of cheese is produced by sixteen registered cheese makers.

"The marketing of products from here has intensified with the establishment of the Lika Coop Cooperative, which markets domestic products to stores and souvenir shops at Plitvice Lakes National Park and to the Lika Quality certified sales points,'' Starčević stated.

OPG Miškulin from Smiljan, otherwise Nikola Tesla's hometown, produces traditional local cheeses as well as numerous other products from the region.

"Protecting škripavac cheese at the EU level for small traditional producers like us means a lot. With all the investment that we have to increase production and placement, this puts an extra spring in our step. We've acquired new cows from Austria, and thanks to more milk, we have also increased our škripavac production. We've completed the construction of a new barn, and we're planning to apply for the Lika Quality label,'' said Marina Miškulin, the owner of the aforementioned Smiljan-based OPG.

Make sure to follow our dedicated Made in Croatia page for much more.

As Poslovni Dnevnik/Lucija Spiljak writes on the 11th of October, 2019, in fifteen years, one Zagreb-based company has grown from a small team in an apartment building into a respectable team of experts dedicated to developing and innovating their own Internet of Things (IoT) technology products. They create solutions that are used in automatic energy consumption reading systems.

The Zagreb-based company Holosys boasts more than twenty products used in automatic water and energy readout systems, water and gas infrastructure monitoring and energy efficiency monitoring systems, which are marketed in various infrastructure facilities both here in Croatia and abroad.

The company from Zagreb was started in 2004 by Bojan Grbec, Ivan Lukačević, Zoran Zoričić and Tomislav Lekić, engineers with valuable experience in large systems, which, as director Tomislav Lekić explains, was a great and key combination to launch their own project, celebrating a successful fifteen years of doing business this year.

So far, they have sold their products in more than fifty countries across four continents, and more than 500,000 metres of water and gas consumption worldwide are connected through some of this Zagreb company's systems.

In recent years, they have seen strong revenue growth - in 2014 they had four million kuna in revenue, and last year they reached nine million kuna. They expect to finish 30-40 percent growth this year when compared to 2018. "This is largely the result of our orientation towards foreign markets, where we can see great potential in the future," Lekić said.

But, let's go back to where it all began... The company's creators had, according to the director, valuable experience in manufacturing and development in companies such as RIZ transmitters and Siemens, but they were faced with a new, completely different challenge.

"During the moments of first starting a company, you can manage processes more directly and efficiently, which is both a challenge and a risk. At the very beginning, we worked in a leased space of 36 m2 in an apartment building in Dugave, and today we're located in a leased 800 m2 in the Jankomir business zone, and there are currently 28 of us,'' Lekić recounts as he looks back to his company's beginnings.

In the early years, with the development of some of our own products, much of the revenue came from product development jobs for others. In 2012, they made the strategic decision to invest all of their development into their own products and make a living from them. Even then, they focused on the Internet of Things (IoT), smart energy and water.

"Looking back, I'm proud that we've accomplished many of our goals, some within the deadline, some a little slower.

For example, five years ago we said that within five years we'd develop and produce more than twenty of our own products, and we were able to do that. We intended to increase the number of customers and our sales activities, especially abroad, and we managed to continue in the same direction, which is all the fruit of organic and gradual growth.

The key to successful business in our case was to focus on our own development and manufacturing, identifying trends, and giving up on time in some industries, and instead focusing on IoT and AMR (Automatic Meter Reading).

Often, you have a number of ideas that do look great, but it's important to choose one or two and focus and then come up with the best product possible At one point, we also worked on traffic reporting systems, where we developed great products and got valuable references, but we still decided to focus on another area,'' Lekić explains.

Zagreb's Holosys also offers a complete communication and surveillance IoT solution - from delivering quality and durable sensors to energy and water meters, to delivering a set of devices and antennas to amplify and receive signals, to processing data in software and turning it into meaningful and easy to understand information through business decisions.

"Our products and solutions, whether they be a power readout module, data collection hubs, antenna systems or data processing and analysis software, were created within Holosys.

They're based on their own knowledge and bring numerous benefits to utilities and end-users through cost-effective system maintenance, accurate and timely information on energy and water consumption, and infrastructure damage, preventing major breakdowns and losses such as pipe crashes, " Lekić explains.

The Zagreb-based company offers solutions on technologies that are widely accepted across the world, from the currently most widely accepted wired and wireless M-Bus technology to the ''hot'' and new NB-IoT communications technology that is still very much in its infancy.

"In Croatia, our appliances can be found in all areas, both in plumbing and gas installations, as well as in many public facilities. We market a good portion directly abroad, and our clients are water and gas distributors, construction companies and faithful partners who supply our products and they are installed in Croatia and abroad, primarily in the EU,'' Lekić points out. The company, he adds, nurtures a team spirit and strives for a work culture and careful staffing to select the right people for the team.

"We stand out for our innovation and this is what our employees need to be able to fully identify with. We explore new opportunities every day, whether in code programming, creating technical solutions for devices, or spotting new opportunities in the business development market. Our employees, across all departments, must be prepared to review existing solutions and create new ones daily, and above all to be motivated by the results of the research. Regardless, we're trying and succeeding in being competitive in wages and other benefits, and so far there's been no need to import labour. We have enough quality candidates from the Croatian labour market,'' the company's director claims.

Through these fifteen years of work, there are many projects that they are proud of.

"Some of our devices are in Tahiti, our water consumption reading modules are near the Eiffel Tower in Paris, they're all over Europe, Africa... We've provided services for major infrastructure projects around the world, and our products have been installed in numerous communal areas. When I look at the whole thing, what matters is the proven quality of our products and the positive perception from our customers. They see the concrete benefits - from reading the usage of energy and water in real time, lowering the costs of business, stopping financial losses, being able to properly look into failures...

For example, using our technology can reduce unnecessary energy losses by up to 70 percent. Therefore, we can say that the devices are ecological in function and we believe that this is how we contribute, in a small way, to the preservation of our planet.

This realisation also brings satisfaction through a sense of purpose to the work. We're most proud of the team that we've been able to gather together over the years, both within Holosys and among our partners, and their long-standing trust that we have maintained,'' the director points out.

He also referred to the smart energy industry, which is in a phase of dynamic development due to the increasing need for energy efficiency, and solutions for remote sensing of energy, gas and water consumption are, he says, one of the most important links in this process, due to precision of measurement, simplicity of usage and of course - savings.

"We plan to launch new products in the near future in line with 5G telecom development and in this segment we expect stronger market development. Accordingly, we're positioning ourselves as an innovator and leader in the application of new IoT technologies, such as NB-IoT, which should simplify the reading system. Our solutions are not only easier, faster and more accurate to obtain data, but also to change the way we do business and engage in business processes,'' explains Lekić.

Make sure to follow our dedicated business and Made in Croatia pages for much more on Croatian companies, products and services.

As Novac/Vid Baric writes on the 4th of October, 2019, some Croatian socks, more specifically from the Dogma Socks brand from Samobor, are ready to take on foreign markets.

''The idea came before my departure for the Olympics. I wanted to make sports socks that I'd perform in when in Sochi, and that was relatively easy for me, considering that my family has owned a sock factory for thirty years, which, admittedly, aren't socks for sports, but for everyday life.

I made these socks, took them to the Olympics, and then went on to develop my own brand. I didn't think it would become my business, but I started little by little and now it's more of a serious story,'' stated Morena Makar, who until a few years ago, was the best Croatian snowboarder in the halfpipe discipline. She has a rich World Cup career behind her, as well as a historic placement at the Olympics.

The Makar family sock factory is located in Samobor, where her Dogma socks are made, a brand specialising in running, skiing/snowboarding, hiking, trekking... Morena spent half of her life wearing such socks, snowboarding all over the world, and she therefore knew what do do and how to do it to get a quality and functional sports sock.

These are the first such socks to be made in Croatia, and Makar runs a totally one girl show here. She procures her materials from Switzerland, Spain and Slovenia, designs the product herself, designs its functionality, monitors the production, packages them, advertises them and distributes them, all by herself. Since she started taking the Dogma socks story more seriously, she says, she's managed to sell up to twenty thousand pairs of socks a year, and they can be purchased in Slovenia, Austria, Germany and Romania, in addition to specialised sports stores operating here in Croatia. Dogma socks will also be available on Amazon's popular webshop soon.

''I'm surrounded by socks from dawn til dusk. I dream of them!'' the girl who has already conquered the Croatian market says, and now it's time for Dogma socks to ''introduce themselves'' to foreigners and find their place on foreign markets.

She is aided by some top influencers/athletes she has on her team and who are spreading the word about her products. If everything goes according to plan, the two top snowboarders should perform wearing Croatian Dogma socks at the next Beijing Winter Olympic Games.

''Croatia is a relatively small market for such a product, the focus is now to conquer foreign markets and become a recognisable brand there. It was difficult in the beginning, people are distrustful because they've never heard of us, but over time, that will go away,'' explained Makar, who over the years has collaborated with the heroes from the Croatian Mountain Rescue Service (HGSS), who help people in need, while wearing Dogma socks.

''HGSS rescuers tried my socks out two years ago. They liked them and I even developed one line specifically for them. We continued our cooperation and this year we decided to make products marked with their logo. I like this story because a percentage of the sales revenue of these socks goes to HGSS and their work, and our products are credible and validated by individuals to whom functional socks matter a lot,'' Makar stated, before continuing on the line of the details of Dogma socks, in which a lot effort and thought has been invested.

''I develop models in collaboration with athletes who test out prototypes and further develop socks with me. In the Dogma family we have athletes, marathoners, triathletes, snowboarders... top athletes from all over the world who know what kind of product they need and what could change in the technology of making socks,'' Makar explains, whose socks, depending on model and purpose, contain various agents, as well as callus neutralisers, they're also made from quick-drying materials.

It's worth mentioning that many of Dogma's models are seam free, which further prevents the possibility of calluses, and there is Aircon technology that regulates the temperature of your feet. When you're cold, they will keep you warm, when you are hot, they will keep you cold. The socks will remain dry and will not moisten your feet.

Skiers, mountaineers and snowboarders, however, wear Dogma socks made of merino wool because it has proven to be the best material for this kind of activity. Socks seem to have become a real science.

Makar agrees, claiming that the importance of proper socks has long been underestimated. Today, many don't see the value of a good, functional sock, and in Croatia everything revolves around the white socks that everyone wants, no matter what they do or what kind of sport they're into.

''We at Dogma are trying to change that,'' Morena Makar replies, adding that she has also been able to develop functional material to prevent odors. These socks were tested by the HGSS guys, too, confirming that it works.

''It's also very important to us that our production doesn't harm the environment. Therefore, our packaging is made from recycled materials and our socks are made with environmentally certified materials. We also try to use as little plastic as possible in our production,'' explains Morena Makar, adding that Dogma, which started with socks, now also produces functional sports T-shirts, as well as various other sports accessories of a functional nature, such as winter hats, sweaters and headgear.

A few years since Sochi took place, the world is richer for Croatia's Dogma socks, socks that Makar claims can really enhance the training of top athletes.

Make sure to follow our dedicated Made in Croatia and business pages for much more.

Total Croatia News has already written about the appearance of a Croatian island as an example of luxury and a privileged lifestyle in an American TV show. Now numerous Croatian products have been spotted in a different TV show, probably even more popular as it's final season has recently started streaming: Orange Is the New Black.

OK, fair enough, some of the people working for TCN maybe spend too much time watching Netflix. But, when you're watching the final episodes of one of your favourite TV shows of the recent past and something catches your eye in the background, you really need to pause, rewind 10 seconds just to make sure you're seeing it correctly. And I was. (For those not familiar with the show, it follows a group of women in an American federal prison, telling the story of their life in prison, but also the stories of how they ended up there. One of the characters, nicknamed Red, is a Russian lady who works on a Russian market in Queens, where the usual market stuff is happening along with organised crime)

It was Jadro Napolitanke that caught my attention first. Then it was Domaćica, and then I paused and tried to find as many familiar products as possible. And there are a lot, if you grew up in Croatia (or former Yugoslavia) you can probably count over a dozen familiar products on the shelf, including pickles, canned beef, some favourite sweets etc. The set designers for the show have worked hard to get their hands on numerous ex-Yu products (mostly Croatian, though) - hopefully, that's what they wanted their imaginary Russian market to have on its shelves. 

One thing has to be mentioned if we want to be fair: the products on the shelves are in their current, modern packaging. The scenes where they are visible take place in the past, before Red got into prison, probably sometime in the nineties. The designs of most of the products (and they all existed then!) were significantly different back then. Maybe that just goes to show that the contemporary product design of Croatian products is not really as contemporary as we'd like to think it is if it fits perfectly as a background in a scene taking place decades ago!

Which products can you see that aren't listed in the article?

As Poslovni Dnevnik/Marta Duic writes on the 19th of August, 2019, the Croatian company Sana Delicatessen, based in the continental town of Koprivnica, has launched a brand new product this summer - Magic, which is presented as the only fresh gluten-free dairy dessert on the Croatian market. Although it is best known for hummus, the company also has other trump cards that are winning over buyers even outside of the Croatian market.

"Over the last five years of doing business, we've noticed that more and more parents are choosing desserts and sweets more carefully for their children. Gluten-free products are increasingly popular, which is often unfortunately a necessity (for those with celiac disease) and so we prepared Magic with this idea in mind. Sana Magic sticks come in several flavours, with raspberry pieces, apricot and cocoa and hazelnut, and the first reactions from the market are positive and above our expectations. We're always moving step by step, and so we started with the Croatian market first, and then we're planning to export,'' said Silvija Repić, the director of this Croatian company.

From the very first eight products in the range, they have reached almost 150 products today. According to Repić, Sana is still the most well known for its Sana Hummus spreads, and this subcategory is expanding and becoming interesting to other companies from Croatia and from abroad. She noted that other products, such as Sana's premium spices for HoReCa customers, apple chips with chocolate, tahini, ketchup are soon to be developed properly. Sana's team currently boasts eleven permanent employees.

"New products, a higher number of customers (especially in the HoReCa channel), more delivery points and exports are intensifying the business and requiring job creation. We're also planning to further increase our staff and the pace of that will be determined by our further business success. This year, we've hired one person and we plan another one by the end of the year,'' Repić explained, pointing out that they are intensively seeking new export opportunities to other markets in the region and beyond.

"Sana Hummus is a leader on the Croatian market, and with growth in Slovenia and new products, we have achieved business growth rates of around 30 percent.

Slovenia is still our largest export market with chocolate chips and Hummus spreads and new spreads like Guacamole, MelanSana and Thai Salsa. Since the beginning of the year, we started exporting to Switzerland with a new product under the Bonmahl brand - a mixture of cereals and spices which is a kind of 'superfood'. The sales volume of Bonmahl in Switzerland far exceeds that in Croatia, but when it comes to the development of the Croatian market, we're just getting started,'' Repić noted.

This Croatian company works with almost all major retail and hotel chains, and have found their way to specialised stores.

"Entering new products into the HoReCa sales channel is different, the chefs are usually curious and interested in new products, but HoReCa requires a lot of time, investment and personal access to every customer," Repić explained.

She also pointed out that a small business like Sana must take extreme care of its profitability.

"Continuous investment in new products, markets and employees has resulted in increased sales and increased brand awareness, and each investment has a positive impact on the business," Repić concluded proudly.

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