October 13, 2021 - Preparations are underway for the 2022 summer in Croatia after the 2021 season exceeded all expectations. 

After the main tourist season and post-season results exceeded expectations, the Croatian Tourism Association (HUT) expects an even more successful tourist season next year, and preparations have already begun. The main goal is to provide enough workforce reports HRTurizam.

Namely, 4.1 million tourists visited Croatia in August, realizing 26.2 million overnight stays, the Central Bureau of Statistics announced after all the received data were collected and processed. Arrivals represent a growth of 65 percent compared to 2020, while according to the number of overnight stays, Croatia is up 57 percent compared to August 2020. Compared to the record 2019, we reached 86.3 percent of all arrivals and 94.3 percent of all overnight stays.

"This year we have shown that we are an extremely desirable and quality tourist destination and we expect that the next season will be even more successful. To achieve this, it is crucial to start preparations immediately. We expect continued investment and quality improvement throughout the sector," emphasized Veljko Ostojić, the Croatian Tourism Association director.

Most of the tourists who visited Croatia in August were foreigners (3.7 million) and accounted for 91 percent of all overnight stays and 84.5 percent of all arrivals. Among them, most guests came from Germany and accounted for 35.7 percent of all foreign overnight stays or 8.6 million, an increase of 72.2 percent compared to August 2020, and 88.7 percent more or 1.1 million. On the other hand, compared to August 2019, there were 43.4 percent more Germans in Croatia, with 39.5 percent more overnight stays. After the Germans, the Poles are in second place in terms of overnight stays, followed by the Austrians, Slovenes, Czechs, Dutch, and Italians.

In September, 1.9 million tourists visited Croatia and are responsible for 12 million overnight stays, which is a plus of 245, or 147 percent compared to last September, but also 81 percent of tourist arrivals and 94 percent of overnight stays from September 2019.

With superior numbers of arrivals in the peak season, tourists stayed in Croatia longer this year and spent more, even compared to the record year 2019, which was especially emphasized in August.

According to the analysis of the Tax Administration and data in 2019, 2020, and 2021, the fiscalization system shows an increase in consumption, i.e., an increase in the number and amount of invoices in the hospitality industry compared to last year. 

The results once again showed the importance of tourism in the overall Croatian economy, with a share of more than 20% of GDP, which generates a third of Croatian exports and employs about 100,000 people.

"Good management of human resources in tourism, primarily by investing in their knowledge and skills, we will raise the quality that has proven to be the key to success in the pandemic years. Continuously raising quality will enable greater competitiveness, which is the formula for success in the coming years. For this reason, we began to work on preparations for next summer actively and sent to the ministries our proposals for measures to preserve and improve the labor market in the tourism sector. It is necessary to start implementing the measures now, to keep quality people and attract new staff," concluded Ostojić.

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ZAGREB, 19 Sept, 2021 - The Croatian Tourism Association (HUT) continues implementing its project of offering free seaside holidays for primary and secondary school students from the earthquake-affected areas in Sisak-Moslavina County.

All the 12 hotel companies within HUT, in cooperation with four ministries, decided to provide free holidays on the coast for over 1,000 students and teachers from 13 schools in the quake-hit Sisak-Moslavina County's areas.

At the launch of the scheme in June, 180 pupils from three elementary schools spent the summer holidays in Valamar hotels in Istria.

The implementation of the programme resumed in mid-September for students from the remaining 10 schools covered by the scheme and will last until mid-October.

The free-of-charge stay is provided in the following hotels: Aminess hoteli Novigrad, Plava laguna Poreč, Maistra Rovinj, Arena Hospitality Group Pula, Jadranka Mali Lošinj, Jadran Crikvenica, Hoteli Omišalj, Falkensteiner Zadar, Turisthotel Zadar, Bluesun Hoteli Zagreb, Imperial Riviera Rab and Radisson Blu Resort & Spa Split.

HUT director Veljko Ostojić was quoted as saying that he was glad to see that the successful tourist season could be wrapped up with this charitable action.

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June 3, 2021 - The HUT COVID-19 map now shows the epidemiological situation by counties and islands!

While we are still waiting for Croatia to be displayed on the Re-open.eu website, by counties, and not in two regions, the Croatian Tourism Association (HUT) has changed its epidemiological map of Croatia, which daily shows the situation in counties and larger islands - croatiacovid19.info, reports. HRTurizam.

The map is updated with new data every day. It shows all the key standardized indicators of the epidemiological situation in the country - the daily number of new cases, the incidence per 100,000 inhabitants in the last 14 and the last 7 days, the number of active cases, and the share of positives in the last seven days. In addition, key measures related to restaurants, working hours, and other important measures for tourists are presented, both at the national level and at the level of individual counties. All these data are updated daily for each county, and the epidemiological situation is monitored separately on the larger islands.

Following the epidemiological situation, counties and islands are assigned colors defined by the criteria of the European Center for Disease Prevention - ECDC. According to these criteria, the "green" is currently Istria County and 5 Croatian islands - Brac, Cres, Korcula, Losinj, and Vis, which have less than 25 new cases per 100,000 inhabitants in the last 14 days.

“Regional presentation of the epidemiological situation in Croatia is crucial for the correct communication of the epidemiological situation in the tourist season towards our major markets. Germany has continuously supported the regional approach to the counties in Croatia since last season. Now it has been accepted by Austria, which is extremely important for this season's success. We believe that this is the best way to motivate the local population to behave responsibly, especially in tourist counties where safety is a prerequisite for tourist traffic. I thank you for your support in preparing this map and providing all the necessary information to the National Civil Protection Headquarters, the Ministry of the Interior, the Croatian Institute of Public Health, and the Croatian Institute for Health Insurance," said Veljko Ostojic, director of the Croatian Tourism Association.

The epidemiological map will be regularly communicated through all official channels of the Croatian Tourism Association and the channels of the largest tourist companies, members of HUT. Last season, the epidemiological map of HUT was reviewed by 750,000 visitors, of which 55 percent from Germany and then from Austria and Slovenia, and gave much crucial information that prompted them to travel to Croatia.

You can see more HERE.

For all, you need to know about coronavirus specific to Croatia, including travel, border, and quarantine rules, as well as the locations of vaccination points and testing centres across the country, make sure to bookmark our dedicated COVID-19 section and select your preferred language.

March 4, 2021 – Veljko Ostojic, director of the Croatian Tourism Association, was a guest on the Dobro Jutro, Hrvatska show, where he discussed COVID passports and vaccinations of tourist workers.

"First, we need to define what a COVID passport is. In my opinion, if it is a precondition for crossing the border, then it is discrimination. If it is a document that will allow those who have been vaccinated to cross the border faster and easier – I'm for it," Ostojic told HRT's Dobro Jutro, Hrvatska show.

Although it is not yet fully defined, the COVID passport should be given to those who have been vaccinated, those who have recovered, and those tested by PCR just before the trip, said Ostojic.

Asked whether entering Croatia will be similar to last year's, given that the vaccination will not be as expected, Ostojic said he hoped so. However, the priority goal for Croatia should be to "get green" as soon as possible. In that way, we could say that we are managing the epidemiological situation and that we are a safe country.

"Common European criteria for crossing the border should be defined, the epidemiological situation in our most important emitting markets should be monitored, from Germany, Austria onwards," says the Croatian Tourism Association director. He adds that it is still too early to talk about this topic because we still have a month, a month and a half.

Regarding the vaccination of tourist workers as a condition for the safe destination status, about which a promotional campaign was also launched, Veljko Ostojic says that tourist workers' vaccination will never be 100 percent. The Croatian Tourism Association conducted a survey with the Association of Hoteliers and the Croatian Camping Association. About 70 percent of employees expressed interest in vaccinations a month ago, Ostojic said.

There will likely be an organized vaccination of tourism workers after the first and second priority groups are vaccinated. We hope that it will be during April so that we can readily and vaccinated enter the primary tourist season, concluded Ostojić.

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November 20, 2020 - The Croatian Tourism Association is optimistic about the 2021 tourist season, thanks to the recent announcements of a COVID-19 vaccine.

HRTurizam reports that the recently published optimistic results of the third phase of testing two vaccines against COVID-19 and Germany's announcement that it could vaccinate 70 percent of the population by the summer of next year have brought optimism among tourism workers around the world, including Croatia.

This news is especially important for our country, where the arrival of guests from Germany in large numbers is crucial for a successful season.

Announcements about the vaccine inspire optimism that tourism could begin to recover in the second quarter and then approach the numbers before the pandemic in the second half of next year, said Veljko Ostojic, director of the Croatian Tourism Association, adding: "We must be careful and continuously monitor the situation to be able to make appropriate decisions, both in terms of the market and in terms of the organization of work in accommodation facilities and destinations."

As a review of expectations for next year, Ostojic points out that it will be marked by last-minute reservations as well as an increase in online reservations.

"In any case, it is to be expected that next season will have the characteristics of last-minute reservations, an increase in online reservations, increased interest in higher category facilities that guarantee greater isolation of guests and that the key criterion for choosing a destination will be security in the broadest sense. Croatia's advantage is that it is an auto-destination and has a significantly smaller population compared to other countries," commented Ostojić.

Tourism in the National Development Strategy 2030 is recognized as a strategic branch that stimulates the economy

The draft text of the National Development Strategy, which was adopted by the Government of the Republic of Croatia and sent for broad public discussion, defines tourism as a strategic activity in Croatia, which is why it is necessary to work on its sustainability and recovery from the current crisis.

The goal of the umbrella strategic national document, which must be followed by all other sectoral strategies and implementation plans, is to keep Croatia among the leading European tourist destinations in terms of safety, quality, added value, sustainability, and innovation.

"This year, tourism is finally recognized as one of the key economic sectors in which we have the knowledge and experience to make an extraordinary result even in times of crisis. This year, tourism has proven to be a shock absorber of the economy, rather than a vulnerable part of the economy as it is often perceived. The key to further development of tourism is to raise its international competitiveness, both by reducing the VAT rate to the level of the competition and by defining a comprehensive approach on how to encourage increased investment and reduce barriers to investment in the hotel industry that brings the greatest added value to the economy and the local community," said Ostojic and concluded that they are satisfied that the mentioned key determinants are recognized in the draft text of the National Development Strategy of the Republic of Croatia until 2030.

In Croatia, there are still on average between 15 and 20 thousand tourists every day

An average of between 15,000 and 20,000 tourists still stay in Croatia every day, and official statistics show that 236 hotels and 31 campsites have been opened. Most tourists stay for the weekend, but there is a significant number of those who stay during the week.

Tourists are attracted by special offers, including heated houses in camps, the new offer of "home offices" in hotels, and better prices for accommodation in luxury villas. Most guests are in family accommodation, about 4000 of them, while hotels have about 3000 guests, followed by camps.

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November the 6th, 2020 - The Croatian Tourism Association's main man, Veljko Ostojic, outlined what Croatia's next steps should be in order to rescue tourism next year, with safety being the most important factor of all.

This year has been incredibly challenging in an entirely unprecedented and unexpected way. When one usually thinks of a global pandemic, at least up until 2020, they think of the Spanish flu which ravaged a delicate post-WWI world. This time last year, it would have been impossible to imagine that 2020 would be dominated in each and every sense by another global pandemic involving an entirely new virus. The Croatian Tourism Association has stated that from now on, safety and security are paramount in people's minds, and that Croatia must be positioned as a destination that can offer that to its visitors in future.

As Poslovni Dnevnik writes, the main motive for tourists planning on taking a trip next year will be safety and security in the broadest possible sense of the word, so we must try to be a safe tourist destination and do our homework as we did this year, because that we haven't had any cases of people becoming infected with the new coronavirus in commercial accommodation tourist facilities.

The leader of the Croatian Tourism Association (HUT), Veljko Ostojic, explained the above in the new bulletin of the Croatian Tourism Association "Croatia Tourism & Travel News", in which he analyses the direction in which the ongoing global coronavirus pandemic will force tourism to head in.

He believes that Croatia, when seen from today's perspective, can once again achieve better tourist results next year and claims that in 2021 the profit will be made from those who can drive to Croatia.

In addition, he predicts that last minute demand will be very much present once again, and that accommodation facilities of higher categories will be sought after, as well as those that are physically separated and more isolated, which guarantee safety. He also believes that online reservations for stays in Croatia will additionally increase significantly.

Veljko Ostojic noted that this year, most of the tourists who came to Croatia had visited it before, and that some new people also chose the country, who, up until recently, chose other Mediterranean destinations. They are expected to pay Croatia a visit next year as well.

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ZAGREB, Oct 21, 2020 - The Croatian Tourism Association (HUT) on Wednesday welcomed the government's latest jobkeeping measures and amendments to eligibility criteria with regard to a decline in turnover in the second and third quarters of the year.

In the association's (HUT) latest issue of "Croatia Tourism & Travel", HUT director Veljko Ostojic underlines that the continuation of the government's job retention measures and changes to eligibility criteria with grants in proportion to the fall in turnover in Q2 and Q3 compared to the corresponding period in 2019, has expanded the number of enterprises that will apply for the measures.

"That is the key to keep workers in the tourism sector. Since the outbreak of the pandemic we have stressed that this is the most important link in the chain to keep jobs and in that regard, the survival of enterprises. We welcome the government's decision to continue implementing its measures until the end of the year in the belief that they will be extended to 1 April 2021 or the start of the tourism season," said Ostojic.

He believes that the recovery of the tourist trade is the key to Croatia's economic recovery and that it is essential to avoid laying off workers because that would have a negative impact on Croatia's overall recovery.

 ADAC: Italy and Croatia most popular destinations for Germans

Apart from that, HUT released the latest analysis by Germany's ADAC automobile association on travel by Germans this year noting that Croatia is just a step away from Italy in being the most popular foreign tourist destination for Germans in 2020 as 14.3% of Germans chose Croatia as their holiday destination while 14.9% opted for Italy.

However, according to the survey, Croatia once again surpassed Italy with regard to camping tourism with Istria chosen as the most popular camping region for Germans while Dalmatia 'jumped' from fifth to second place among most favorite regions.

"The results of this survey and the hugely positive step by Croatia's Istria and Dalmatia regions in the eyes of German tourists provides us with a clear direction for Croatia's tourism promotion and communication for next year," said Ostojic.

He added that ADAC's survey showed that Croatia's campsites recorded the best improvement in quality in Europe, including those in Istria which scored an average of 4.2 points on a scale of 1 to 5.

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August 24, 2020 - The main tourist season in Croatia is over. Still, since tourists want to come despite tightened measures in some countries, the post-season could last, says the director of the Croatian Tourism Association (HUT), Veljko Ostojic.

Glas Istrereports that commenting in an interview on achievements in Croatian tourism this year, especially in hotels and camps of member companies of the Croatian Tourism Association (HUT), which are among the largest and leading in Croatia, Ostojic emphasizes that the foundation of success this season is safety and that Croatia is the winner of the Mediterranean this summer.

"We can all be proud of that, we had a quality epidemiological situation at the beginning of the main tourist season, thanks to the great efforts of epidemiologists, staff systems and the government, and we recorded great interest from tourists. But now, with the worsening of the epidemiological situation, we find ourselves in trouble over the continuation of the season," says Ostojic, adding that everyone in tourism warned that due to several clubs and weddings, the whole season should not be questioned, but that is exactly what happened in the end.

However, even now, after some countries put Croatia on the red list, Ostojic says that we should not give up the rest of the season, because tourism accounts for about 20 percent of domestic GDP and "giving up tourism revenues in September and October would not be responsible neither from us in tourism, nor from anyone in Croatia".

With epidemiological improvements, the postseason may take some time

On the other hand, he points out that "most countries that have tightened travel rules for their citizens in Croatia have clearly communicated the numbers we need to return to in order to go back to the category of safe countries, without restrictions. This should also be seen as a result of the continuous work of our institution, because when things are clear and transparent, then you know what needs to be done".

All this means that by the end of August, September and the future period, as well as the current tourist season, will determine the epidemiological situation in the country and individual counties and regions.

"If in the next ten days we manage to improve the epidemiological situation significantly and as a result change the travel rules from certain countries, we can expect that some hotels and camps will work until the end of October, possibly one in the destination will be open all year," he says. Ostojic, noting that hoteliers have no expectations from the congress post-season, for which they will have to wait for better times.

He also believes that the CNIPH, national and local headquarters have invested a lot of effort since the beginning of the epidemic, and the HUT has cooperated well with everyone, as well as that more can always be done, especially in communication. But instead of criticizing, he keeps looking for solutions more correctly.

Due to increased transparency and showing that the epidemiological situation is not the same in all parts of the country, HUT launched the COVID-19 regional tracker website this summer, updating data from headquarters, which was viewed by about 350,000 people.

They also published 12 weekly newsletters with the most important tourist information, which they sent to more than a thousand addresses and communicated daily, although this is not the main purpose of HUT, with domestic and foreign media, tour operators, individuals with the sole aim of making the season in Croatia better.

High occupancy of camps and hotels, but lower revenues

For the occupancy of facilities in the peak season, it reveals that it was the best in campsites, more than 80 percent, while hotels utilized more than 70 percent, in these categories of accommodation, the best occupancy was recorded by large facilities, both camps and hotels with more than 50 beds, with the fact that, as he points out, it is clearly shown that occupancy increases with the number of stars or quality.

Hotel houses in the northern Adriatic worked best, which was expected considering that this is the year of car guests, because everyone wanted to avoid the risks of joint transport, distant destinations, possible sudden repatriation and the like.

State assistance and ‘quick’ measures needed by the end of August 

However, the financial results, says Ostojic, will be lower than the physical ones, which is also expected, and the realized revenues will definitely not be enough to cover winter. Help from the state will be needed, as it was from March to August.

"We expect the measures to be defined quickly. HUT has given its proposals to the relevant ministry and we expect answers by the end of August at the latest. Otherwise, the process of taking care of extra workers will begin," Ostojic said, noting that they are satisfied with the first messages by the new Minister of Tourism and Sports Nikolina Brnjac, but also with the overall commitment to tourism of the Prime Minister and the Government.

It seems, he says, that there is an understanding in the government that tourism needs a set of short-term measures to maintain liquidity and jobs, and then a set of long-term measures to strengthen the competitiveness and resilience of the entire sector, for which they also expect concrete measures soon.

"It is certain that the EU Recovery Fund and the new financial envelope will help us all, for which we must prepare for concrete programs and projects. Talks about it have been launched and it seems to me that we are on the right track. We have a new tourism development strategy ahead of us, and we expect the active involvement of the sector and the adoption of ambitious, but also pragmatic and feasible results, because no one needs another strategy that will remain a dead letter on paper," Ostojic believes.

Recognition, quality and sustainability are still key to success, but there is still a lot of work to be done

Although tourism is at a turning point globally in these circumstances, and it seems that the coronavirus will forever change some of the established ways of working in tourism and even the expectations of tourists, Ostojic still considers recognition, quality, and sustainability the keys to success.

"We have to focus here because we have to strengthen the overall competitiveness of Croatian tourism on these 'pillars' and there is a lot of work ahead of us," he said. He believes that, in addition to the new tourism strategy, a number of fiscal issues need to be addressed - VAT brought to the level of Mediterranean competition, which is important for investment, increase the number of hotels with incentives, but also improve spatial planning, reduce bureaucracy, finalize the law on foreigners and the issue of the permanent season and to regulate the system of tourist boards with stronger control over the spending of funds.

He adds that the implementation of the Law on Tourist Land should be continued and a decree should be passed that will regulate the issue of the rental price.

"In the sector, we also expect an exemption from the payment of the fee for tourist land for this and next year due to a significant reduction in income," concludes Ostojic.

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August 7, 2020 - This week, the Croatian Tourism Association. (HUT) launched a newsletter specifically for the Dutch market titled, 'Croatia: Safe and Desirable Destination', which communicates the epidemiological situation to key institutions and epidemiologists in the Netherlands daily and provides an overview of the tourist situation in the country.

For our previous article on the tracker, please follow this link. 

HRTurizam reports that the website www.croatiacovid19.info, which was launched to give daily updated and accurate information on the number of COVID-19 cases in Croatia and its regions, was visited by over 110,000 unique users in the 12 days since its launch. Most foreign visitors come from Germany (42.5%), Hungary (14.7%), Austria (8.5%) and the Netherlands (6.3%).

"In almost six months since the first case of COVID-19 infection was recorded in Croatia, there is still no official information that none of the citizens of other countries became infected in commercial accommodation in Croatia. Croatia continues to be the safest, closest and most acceptable holiday destination in the Mediterranean for all guests from the EU," said Veljko Ostojic, director of HUT.

Also, the site was supplemented in such a way that, in addition to the epidemiological situation by region, it now monitors the situation in the counties on a daily basis, and two new indicators were added - the ratio of active cases per 100,000 inhabitants (A100I *) and the ratio of active cases per 100,000 people, i.e., the total number of inhabitants and tourists staying in the area at a given time (A100P *).

In the last week since the previous issue of the Croatia Tourism & Travel newsletter (July 28-August 5), Croatia has recorded an average of 1,165 new cases per 100,000 people in the country, which is 27.5 percent fewer new cases than the daily average from a week earlier. The number of active cases has decreased by 16.7 percent since the previous edition of the newsletter.

"The site www.croatiacovid19.info clearly shows that the epidemiological situation in Croatia is 'in the green' and is the best in the Mediterranean, with the least active cases," concludes Ostojic.

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July 30, 2020 - The website www.croatiacovid19.info, launched by the Croatian Tourism Association (HUT) to give updated and accurate information on the number of COVID-19 cases in Croatia and its regions daily, was visited by over 30,000 unique users in the first four days of launch.

HRTurizam reports that most visitors come from Germany (30.91%), Hungary (28.15%), Croatia (13.57%), Slovenia (10.82%), Austria (6.88%), the Netherlands (2.83%) ) and the UK (2.16%). A smaller number of users come from Switzerland (1%), Italy (0.65%) and Belgium (0.61%).

"Great interest, especially from foreign guests, in the COVID-19 tracker page is another indicator that safety is a key determinant of success this season, and Croatia has been recognized as a safe destination by many foreign guests this season," said HUT.

Since the beginning of the year, almost 3.9 million tourists have visited Croatia, with over 24 million overnight stays, and in July, more than 2.2 million tourist arrivals, which is 53.2 percent of arrivals in the same period last year.

Most foreign guests are from Germany, followed by Slovenia, the Czech Republic, Austria and Poland. The number of tourist arrivals from Germany is at 92 percent of last year's result, from Slovenia at 91 percent of last year's result, while the number of guest arrivals from Poland and the Czech Republic is at 82 percent of last year's result.

Importantly, in the almost five months since the first case of imported COVID-19 infection was recorded in Croatia, there is still no official information that any of the citizens of other countries became infected in commercial accommodation in Croatia.

Thanks to the quality epidemiological situation, Germany, Slovenia and Austria have confirmed that Croatia is safe and recommends it to their citizens for summer vacation.

"Croatia continues to be the safest, closest and most acceptable holiday destination in the Mediterranean for all guests from the central EU," emphasizes the HUT.

Currently, 817 hotels and 417 campsites have been opened in Croatia, and new tourist facilities and facilities are opening daily in destinations along the coast.

The capacity of the travel company Bluesun Hotels & Resorts is currently around 80 percent, and it is expected that this will improve in the first half of August, because booking has increased significantly since mid-July, Bluesun Hotels & Resort points out.

The camp in Starigrad Paklenica has extremely good results, both due to its attractive position at the entrance to Paklenica Nature Park, and because guests in these newly created conditions - choose this type of accommodation because they feel safe.

"As air traffic has significantly decreased compared to previous seasons, most of them are still car guests from countries close to us. The good news is that our biggest partner from the Scandinavian market, Ving, started with commercial flights from Sweden on Saturday, July 25, and Scandinavian guests are traditionally tied to our hotels on the Makarska Riviera. Now we expect, and this can be seen in reservations, the return of guests from that area in the second half of August and in September," said Stjepko Sosic, Director of Revenue Management Bluesun Hotels & Resorts.

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