October 9, 2021 - The most beautiful of Golden Slavonia - grapes, vineyards, fields, golden grains, green Papuk, five mountains, five cities, and five municipalities are the inspiration for the Požega-Slavonia County Tourist Board's new marketing concept.

In addition to the new logo, there are new slogans, key messages, websites, promotional films, and targeted marketing campaigns to attract travelers to discover this area, reports HRTurizam.

Wines in three vineyards, the world-famous Graševina, Kutjevo cellar from 1232 - the oldest in this part of Europe and more than 30 wineries in the entire county are an attractive story for wine lovers.

Pleternica with Becarac Square and the Terra Panonica Interpretation Center, Požega with its baroque center, Lipik with the State Lipizzaner Stable and the famous Spa, Pakrac with the Jankovic manor complex, Velika with the Pannonian Sea House, eco-camp, adrenaline park and aqua park, accommodation on tourist farms or in villas on the slopes of Papuk can be seen in the new promotional film Experience Golden Slavonia, which will be shown at the most famous tourist film festivals.

"We have gathered an excellent team that conveyed our key messages in the best way. Our goal is to continue with interactive and multimedia campaigns that attract young modern travelers eager for new experiences. We have a wonderfully warm story, and we could hardly wait to tell it in a new and modern way. So we invite you to embark on the discovery of the Golden Glory; you will not regret it," said Maja Jakobović, director of the Požega-Slavonia County Tourist Board.

The new visual identity is led by Digital Cultural Transformation, and the author of the promotional film is the creative Balduči film team.

Požega-Slavonia County is a small continental destination with highly significant changes. Last year, they quickly adapted to the new coronavirus conditions. An innovative marketing campaign emphasized the attractive natural potential, camps as a recommended type of vacation, and outdoor activities.

“At the beginning of this year, we created a new modern concept from which the new logo, key messages, film, and slogan Golden Slavonia logically emerged. As a result of these activities, we are the only county in the continental part of Croatia that has all the tourist indicators better than in the first nine months of 2018, the year preceding the record tourist 2019," points out Maja Jakobović.

For more on travel in Croatia, follow TCN's dedicated page.

October 17, 2019 - Golden Slavonia is an integrated quality management project that brings together the Tourist Boards of Pozega, Lipik, Pakrac, Pleternica, Kutjevo, and the Velika Municipality, and the company Feel IQM.

Namely, HRTurizam writes that integral quality management is a model for the development of Pozega-Slavonia County as a tourist destination called ‘Golden Slavonia’. The project coordinator is the Pozega Tourist Board director Silvija Podoljak, while all tourist boards in Pozega-Slavonia County are participating in the project.

The goals of this project are an essential segment for each individual stakeholder, namely: increasing the number of quality entities, increasing the number of guests, increasing revenue, improving the quality of the destination, improving the quality of events, connecting stakeholders within the destination, creating an experience economy, getting to know the destination and consolidating the Golden Slavonia brand.

With this mutual synergy, they hope to extend the season, raise values and revenues, and ultimately achieve satisfied guests and residents. This goal requires constant coordination, training, and open communication with each other, and measuring the quality of each segment, which ultimately represents the evaluation of the entire destination.

As part of the project, on Monday, October 7, workshops were held at the Entrepreneurial Incubator in Pozega with target groups of tourism entities, who expressed great interest in the project, the need for this type of education and networking, and the willingness to work continuously for results.

IQM is the systematic, integrated quality management within a destination. The aim of "IQM Destinations Golden Slavonia" is to harmonize quality standards between stakeholders in tourism, to equalize the quality of business of all participants, and to encourage excellence.

The prerequisites for implementing IQM in a destination are several successful destination projects so far, which are the basis for creating standards in quality, communication and the desire for progress in the destination across all management levels, the existence of strategic development documents, and interest in quality synergy in the destination.

The project will involve entities that contribute to the development and quality of tourism (owners of accommodation facilities, caterers, OPGs, attractions, tourist agencies, souvenir shops, associations, etc.).

The "IQM Golden Slavonia" project monitors quality, measures growth, progress and implementation, publicly presents standards, monitors stakeholder challenges, respects access to responsible tourism, raises stakeholder awareness of the importance of tourism in the destination, and creates circumstances of excellence. Partners receive a report at each implementation phase.

Given that there are more entities interested in participating in this project that have not applied, the deadline for applications has been extended to 2 November 2019.

To read more about travel in Croatia, follow TCN’s dedicated page.