October 9, 2021 - The most beautiful of Golden Slavonia - grapes, vineyards, fields, golden grains, green Papuk, five mountains, five cities, and five municipalities are the inspiration for the Požega-Slavonia County Tourist Board's new marketing concept.
In addition to the new logo, there are new slogans, key messages, websites, promotional films, and targeted marketing campaigns to attract travelers to discover this area, reports HRTurizam.
Wines in three vineyards, the world-famous Graševina, Kutjevo cellar from 1232 - the oldest in this part of Europe and more than 30 wineries in the entire county are an attractive story for wine lovers.
Pleternica with Becarac Square and the Terra Panonica Interpretation Center, Požega with its baroque center, Lipik with the State Lipizzaner Stable and the famous Spa, Pakrac with the Jankovic manor complex, Velika with the Pannonian Sea House, eco-camp, adrenaline park and aqua park, accommodation on tourist farms or in villas on the slopes of Papuk can be seen in the new promotional film Experience Golden Slavonia, which will be shown at the most famous tourist film festivals.
"We have gathered an excellent team that conveyed our key messages in the best way. Our goal is to continue with interactive and multimedia campaigns that attract young modern travelers eager for new experiences. We have a wonderfully warm story, and we could hardly wait to tell it in a new and modern way. So we invite you to embark on the discovery of the Golden Glory; you will not regret it," said Maja Jakobović, director of the Požega-Slavonia County Tourist Board.
The new visual identity is led by Digital Cultural Transformation, and the author of the promotional film is the creative Balduči film team.
Požega-Slavonia County is a small continental destination with highly significant changes. Last year, they quickly adapted to the new coronavirus conditions. An innovative marketing campaign emphasized the attractive natural potential, camps as a recommended type of vacation, and outdoor activities.
“At the beginning of this year, we created a new modern concept from which the new logo, key messages, film, and slogan Golden Slavonia logically emerged. As a result of these activities, we are the only county in the continental part of Croatia that has all the tourist indicators better than in the first nine months of 2018, the year preceding the record tourist 2019," points out Maja Jakobović.
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