September 3, 2021 - Infinity Luxury smart showers have made their way to the United States, with the first shipment to Boston!

Infinity Luxury is a Croatian company that produces designer outdoor showers of stone, ceramics, and HPL. In parallel, they develop their own brand of high-tech products. They currently also offer a solar shower with solar power and water activation on motion sensors, reports HRTurizam.

Infinity Luxury has become a Croatian export product and in the past year has opened the markets of Australia and New Zealand, and France, Sweden, Norway, Finland, and Denmark. Interestingly, the opening of new markets can be attributed to communication on Linkedin, so today, Infinity Luxury is available through agents in the markets of Israel, New Zealand, Scandinavia, Spain, Portugal, Switzerland, Poland, Dubai, Austria, China, Georgia, Serbia, Czech Republic, France, Italy, and Slovakia.

Infinity Luxury's designer showers have now hit the American market, more precisely, Boston.

When asked what the plans are for the US market, Stefano Ladavac, CEO of Infinity Luxury, said that they are currently writing a new history of the company to be talked about in the future and that all employees participated in the first packages for the US market.

"It's the first of two shipments to America. The first delivery is stone showers made of Istrian stone. A beautiful story also happened. The distributor of Pazin stone came to us through them, so now two Istrian brands and manufacturers merged with one distributor for the American market. The first shipment goes to Boston, and one part will also go to New York. The company's goal is to focus on developing the American market, because for us it is one of the markets with the greatest potential, along with the markets of Australia and the Middle East," Ladavac points out and adds that there was a lot of emotion when packing the first shipment, knowing that someone in America will shower under their Istrian-made products.

Otherwise, the company's business model is based on b2b communication, i.e., according to architects and distributors, which is a great example of differentiation in the market and branding of products outside the category of classic outdoor showers.

"We had great help from the co-owners, Marko and Nikola Jurman from the company Filix d.o.o. who solved all the documentation and paperwork, i.e., everything that was needed for the first shipment because they would not know it themselves - neither how to start nor what needs to be prepared," adds Ladavac and emphasizes that he sees a big problem for all small companies, especially manufacturers, as it isn't easy sending products to foreign markets, especially the US.

"Often companies have the will and look to foreign markets, but do not know how and where to go. It would be great if there were companies or business angels who may not necessarily have to invest in companies but have answers to all questions related to opening new foreign markets. I think it would be a great help to small companies, who would then get concrete answers and even contacts from partners and distributors, to make the whole process as fast and best as possible and start exporting. We can now, for example, help someone open some markets, such as the United States, while a year ago we did not know that. It would be great if some organization or company would help such companies in the beginning and show the way or open the door. Both with knowledge, skills, and contacts. Later it is much easier when you already have some experience and framework," concludes Ladavac.

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April 1, 2021 - Croatian smart showers by Infinity Luxury are now in 15 markets worldwide since the beginning of the year - and it's all thanks to LinkedIn!

We have already written about Infinity Luxury, the Croatian luxury outdoor shower manufacturer that has opened the door to the global market this year. And that is mostly thanks to the communication on the business social network LinkedIn, reports HRTurizam.

Infinity Luxury products are intended primarily for hotels, luxury holiday homes with swimming pools, camps, aquaparks, and resorts. An interesting business model is based on b2b communication, not to owners or the mass market, but architects and distributors. This is a great example of differentiation in the market and branding of products outside classic outdoor showers.

Recently, Infinity Luxury signed a cooperation agreement with Glowbal NZ to represent and sell its products in New Zealand, Australia, India, the Pacific Islands, and Southeast Asia and a cooperation agreement with Alu Floors, which will sell premium Croatian products in France. Sweden, Norway, Finland, and Denmark.

Only a month later, new markets opened up. Thus, Infinity Luxury is currently available in Israel, New Zealand, Scandinavia, Spain, Portugal, Switzerland, Poland, Dubai, Austria, China, Georgia, Serbia, the Czech Republic, France, Italy, and the opening of the Slovak market is expected soon.

As Stefano Ladavac, director of Infinity Luxury, points out, the success of breaking into foreign markets can be attributed exclusively to communication and marketing on Linkedin and the excellent team that leads the communication. The success is thus greater because the opening to foreign markets began this year, and until today, or in three months, they have opened cooperation in over 15 markets. 

“Honestly, our communication and marketing on LinkedIn are most deserving of success. Angela and Matej did a lot of work there, and what that means in concrete terms is best shown by the fact that we made 90% of contact through LinkedIn. As there were no fairs, conferences, or "face to face" communications this year, we focused on Linkedin, which proved to be a complete success," Ladavac points out.

When asked how they communicated on LinkedIn, Ladavac said that they communicated that they were looking for distributors and directly contacting decision-makers and companies they wanted to cooperate with. "There was no special strategy; we made a detailed list of who we want to work with and who we want to communicate with to get the opportunity to listen to us and actually show them who we are, what we do, and why we love it so much," said Ladavac.

The business model is based on communication with architects and positioning itself as a “must-have” premium product. 

“Now, after a long time, we have released a new website that has started to generate great traffic, and we are currently developing a communication subpage on the site only for architects. The most important thing is the architect's education and open communication, that we have a product that is not just a shower and a product that comes at the end of the project. Rather than having a product that fits into the architect's whole vision at the very beginning of project planning, to make it a part of the project, and when it is finished, it becomes an eternal sculpture in the exterior. And that is the challenge that we want to present through marketing and the brand," says Ladavac.

The key communication to architects is to keep Infinity Luxury products in mind during the planning phase to become part of their overall design and signature.

“We are focused on communication with architects, as well as education on distributors. We prepare various materials targeted for them. Architects must perceive our product as a sculpture in their overall design because, after all, the whole design is their sculpture with a personal signature. It is not easy to get someone to hear you and explain your story to them. The main challenge is that we are seen as a company that produces outdoor showers, and here we clearly want to differentiate between the brand and our company. We try to find a strategy to present our product differently at the beginning of the conversation, i.e., that the shower is just one feature of our product. By the way, each of our products is 80% handmade, and only 20% of the production process is done through a machine," says Ladavac and adds that gives uniqueness and the possibility of personalization.

Ladavac also points out that he sold his share in the company last month or that two entrepreneurs entered a smaller part of the ownership. He decided to sell because of the experience and know-how they have and to better arrange the whole story about global partners and sales.

“We are currently ready to produce 50 products a month, which is a figure I certainly stand behind and which we can deliver. Currently, the biggest focus is for all partners to start the sales process. Of course, I am aware that it takes months or at least a year to create a brand in their market and start selling. According to the current reactions and talks with foreign partners, there is a great possibility to start with serious exports this year," states Ladovac and adds that he plans to finish this year with 15-20 products produced every month and given how big the market is, there is a possibility of it being more.

"I would like to continue to grow, and already this year there is a big difference in sales, which is certainly due to communication on LinkedIn, branding that is not the focus on price, but on sculpture in the exterior and communication directly to architects," concludes Ladavac.

For more stories of Croatian excellence and innovation, check out the TCN Made in Croatia section. 

March 3, 2021 - Croatian smart shower company Infinity Luxury has signed a partnership with Glowbal NZ to represent and sell its products in the New Zealand and Australian markets.

HRTurizam reports that Infinity Luxury is a Croatian company that produces luxury smart and eco outdoor showers and is currently the only manufacturer of ceramic, HPL, and natural stone showers in the world.

In a recent interview, Stefano Ladavac, director of Infinity Luxury in Rijeka, said they are currently negotiating with a few foreign partners who could open global doors.

On Tuesday, a little less than a month later, Infinity Luxury has signed a partnership with Glowbal NZ to represent and sell its products in the New Zealand and Australian markets.

Glowbal NZ operates in the b2b segment and specializes in urban infrastructure through lighting, urban equipment, air conditioning products, and building materials. They represent some of the world's best brands and established domestic brands in New Zealand, Australia, India, Pacific Islands, and Southeast Asia.

Although a good part of sales was in the European market in the past year, exports to Australia are certainly a big step forward. “This is a huge step forward and a great achievement for my team, the company, and me personally. Australia and New Zealand were in the Top 5 markets we wanted to break into and position ourselves in. We stepped into the southern hemisphere, finding our partner Sameer Hand and his company Glowbal NZ. He and his team recognized our vision and found an opportunity to share unique experiences with people in New Zealand. Our common goal is to provide a solution and high value when it comes to choosing an outdoor shower in exterior design," says Stefano Ladavac, CEO of Infinity Luxury.

When asked about the next steps, Ladavac points out that the contract has been signed, and now the last sales elements are being completed, and products for Australia and New Zealand will be launched soon. "We have a lot of inquiries from foreign markets, and we will soon continue our expansion in the global market," concludes Ladavac.

As Ladovac points out, cooperation with the company Glowbal NZ came on the recommendation of Ivan Mrvoš, the owner of the company Include, otherwise a leading manufacturer of smart solutions for cities, who connected and recommended them. Include has been cooperating with Glowbal for a long time, which markets its smart benches and solutions in Australia.

We could soon see two Croatian products together in Australia and New Zealand, and hopefully worldwide.

Infinity Luxury

You can learn more about Infinity Luxury HERE.

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As Poslovni Dnevnik/Ivan Tominac writes on the 7th of August, 2020, the Croatian company Infinity luxury is the very first in the entire world to make an outdoor portable shower with an inverted L design made of stone, ceramic or HPL that has its own power supply and as such consumes less water.

Today, sustainability is the primary focus of the economy, entrepreneurship and society in general, and the main backbones of any sense of sustainability are technology and environmental protection. The connection between these two concepts is becoming the key to success today, and Infinity Luxury, a Croatian company that manufactures smart showers, knows that very well.

Their most important goal is to point out the global problem of drinking water consumption, and to be part of the driver of awareness of this problem, as such, they focused on developing a system that will save water. ”Through three years of business, with many ideas as well as failed attempts, we were able to come up with a solution that allows for water savings of between 50 percent and 75 percent. We achieved this by reducing the water pressure inside the shower and by activating a motion sensor,'' stated Stefano Ladavac, Infinity Luxury's director.

Young entrepreneur Stefano Ladavac started thinking about this idea, noticing that the showers on the beaches in Rovinj, Istria, are quite outdated and consume a lot of water when used. He confirmed his thesis at the beginning of 2017 by working at a hotel in Opatija where the situation was very much the same. It was these situations that prompted him to start thinking about an outdoor eco-friendly stone shower.

“I had no idea how to create an outdoor shower that needs electricity, but that doesn't have to depend on it. Then I saw the brilliant idea for a smart bench from Ivan Mrvos that uses solar energy for power. In this way, I came up with the idea that the product design should be the inverted letter L, in order to place solar panels for the production of electricity on top,'' explained Ladavac.

For the realisation of such an idea, it was necessary to establish a company, and as Ladavac notes today, the goals and thoughts about entrepreneurship that he had back then are very different from those he has at the moment. At times, they even considered giving up, but with support such as that from European Union funds, they continued despite the obstacles in their path. The desire for success wasn't an easy road to take, and they often were dogged by fear and made some bad decisions, but the company now employs five people and two external associates, and the goal is to have ten employees by the end of this year.

For success today, it isn't important to be the best, but different - this is the mantra that has accompanied Infinity Luxury over the past few years of the company's constant growth and improvement. Their showers are special for their sensor-activated water activation system, which not only reduces water consumption, but also increases the hygienic conditions of the shower by reducing the possibility of bacterial transmission, it also independently produces energy via its own solar panels. Additionally, they can boast of being the first in the world to make an outdoor portable shower with a special inverted L design from stone, ceramic or HPL.

Before launching their product on the market, Infinity Luxury tried to convince potential customers of its quality and functionality. For this reason, in the first years of operation, they has their showers tested out in public locations and on a test specimen by a pool.

“After it turned out that the product did in fact meet all of the conditions, we launched it on the Croatian market. The first customer of our smart shower was the nCroatian ational team member Dejan Lovren, for whom we installed a personalised shower by the pool of his hotel, hotel Joel in Novalja. After that, we started to record better results here on the domestic market and we decided to present our innovation on the foreign market.

The first partners came from England and Italy, and now we're expanding our business to America, Asia and Dubai. Cooperation with a manufacturer of ceramic tiles called Marazzi has opened the doors of the world market to us, so we've set a goal to be present across twenty markets by the end of 2020,'' added Infinity Luxury's director.

The price of the product is dictated by the choice of materials and functions, and the starting price is 2000 euros.

The installation of the product, as they say from the company, is quite simple, and before the delivery, the customer receives a draft of the foundation that needs to be prepared for the shower. Although the price, especially here on the domestic market, can be a problem, Infinity Luxury's sales and marketing department makes every effort to justify the price. ”Our partners receive training and receive all the necessary materials to be able to handle our product properly. The installation of ceramic and HPL showers is less demanding than those made of stone, solely because of the weightm'' added Ladavac.

They are currently focusing on the development of the new Adaquo brand, which will focus on sustainability and water saving, and together with Marazzi, they're developing a luxury brand of outdoor showers.

”The plan is to continuously develop new products that will contribute to environmental protection. Its our R&D team that is completing the prototype of the shower that we will present at Idea Knockout, and it's an outdoor shower that will have an advertising screen, and it will be controlled through applications,'' concluded Infinity Luxury's director.

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