January the 19th, 2023 - The much loved Croatian company Pipi is set to spread its wings this year, with aims at conquering foreign markets and having them love the recognisable brand as much as the domestic market does.

As Mladen Miletic/Poslovni Dnevnik writes, the Croatian company Pipi, known for its funny marketing campaigns for its famous drinks, has entered 2023 with reinforcements in the team, Marketing, sales and project manager Zoran Kosanovic was hired as an advisor to the company's Management Board, and will be in charge of co-creating strategic and development decisions of the iconic Pipi brand.

With this appointment, Kosanovic has officially joined the Pipi team, whose main focus for this year is to expand its share here on the domestic market even more, and to enter and conquer new foreign markets.

"By bringing in Zoran Kosanovic, we made an additional step forward in terms of our company's overall development. We've been joined by an investor from our niche who will help us to further capitalise on the potential of our brand. We did a great job with the rebranding of the Croatian company Pipi, we recently sent our first container of our products off to the USA, we made numerous contacts with other markets, and the goal now is to achieve growth abroad," said Pipi CEO Luka Diel-Zadro.

Zoran Kosanovic has otherwise worked in the FMCG industry for the past twenty years, holding the position of Marketing Director of Red Bull Croatia, and therefore bringing a wealth of priceless experience to the domestic brand.

He also worked in managerial positions at the Procter&Gamble company, he is one of the global pioneers of Shopper Marketing.

"Pipi represents a challenge for me, primarily because of the potential of the brand. It has been going on for more than fifty years now, it's always been innovative, different, and because of all of that, the challenge is greater. A special strength is the community which is all for the classic #bolimepipi philosophy, and the launch of the Pipi boutique was a small revolution within the niche of beverages," stated Kosanovic of his new appointment within the Croatian company Pipi.

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October 12, 2019 - The imperfect beach body is in the spotlight thanks to popular Dalmatian soft drink Pipi.

You might know Pipi as one of the most famous soft drinks in Dalmatia, where it is not just any ordinary beverage. Namely, Pipi is synonymous with the sea, Dalmatia, and the summertime - and upon entering Split, it’s hard to miss their clever billboard. 

Known for their canny marketing and the wildly popular slogan ‘boli mi Pipi’, which those of you in Dalmatia know well, Pipi is a staple of Split and the Dalmatian region. And they are especially remembered for their catchy songs and timeless TV adverts. 

Thus, the legendary Croatian brand has shown its brilliance once again, this time paying tribute to those who feel good, confident, and relaxed in their imperfect bodies. Along with the famous slogan “boli mi Pipi’, the first-ever monument to the anti-beach body has been erected at Bacvice beach in Split, located right next to the popular Žbirac cafe.

“It's summer, and where are you? You're not at the gym. Well, who cares, because this year, you’re wearing a relaxed look. The time has come that all the unfit, untoned, and heavy-boned true kings of relaxation get their place under the sun.” 

“And I can only say #bolimepipi,” Pipi posted on Facebook.

Dalmatinski Portal writes that Pipi did not choose Bacvice beach by chance - after all, the legendary commercial featuring Ana Sasso was filmed here, and more recently, the ‘Limunada’ commercial with football club Hajduk.

Introduced in the 1970s, the non-alcoholic orange drink by Dalmacijavino was the answer to Badel's then-popular orange drink, "Nara".

Fun fact: Legend has it that the new Pipi drink was supposed to attract a younger crowd and was named after the heroine of the same children’s book - Pippi Longstocking. The author of the famous children’s tale, Astrid Lindgren, is said to have given her blessing to use the name and renounced all rights.

To read more about lifestyle in Croatia, follow TCN’s dedicated page. 

A few days ago, a girl caught sunbathing naked on her own balcony was told that what she was doing incurred a fine. The legendary Pipi drink goes in search of said girl in order to cover her dues to the law!

The Split Pipi hype, in history. 

Have you seen the new look of "Pipi"?

Have you seen the new look for Dalmacijavino products?

Pipi is coming back to Split! This happens nearly 7 months after Dalmacijavino went bankrupt and had to stop producing the product.

Split has its very own soft drink called Pipi produced by Dalmacijavino. Pipi is Split’s version of Fanta and Miranda and is very much loved by the Splićani. Pipi is a cheery carbonated orange drink that most will remember drinking as THE drink of the 80s and 90s and today is the drink of nostalgia that brings you back to your youth. 

See Dalmacijavino’s legendary Pipi commercial from the 1980’s featuring Ana Sasso, ex-Miss Yugoslavia, on Split’s famed Bačvice beach.

It’s difficult to put into words the importance of Pipi in Split culture but with the newest summer hit, “Pipi” by local Studio Frendo, you’ll get the drill. It’s all about drinking Pipi on the beach this summer.

Dalmacijavino is going through tough times and in return heavily reduced their production of Pipi, causing anger amongst locals. Getting a bottle of Pipi almost became a collector’s item, as if buying a special vintage wine. Coming to a café, you would whisper to the waiter “Do you have Pipi?”…and if you were lucky, he would sacrifice one of his last bottles on you.

Dalmacijavino, who is currently under bankruptcy protection, have realized the importance of Pipi and rely on this brand to get the company back on its feet again. Therefore, Dalmacijavino have started producing Pipi again are opening flagship stores in various Split neighbourhood and in other important Dalmatian locations. Their Pipi branded store not only sell Pipi, but other Dalmacijavino products, mainly wines by the liter.

Currenly, you will find Pipi stores at the bottom of Križeva near Prokurative, Šibenska 3 in the Kman neighborhood, and on P.I. Čajkovskog near the old Hajduk stadium (Stari Plac). More stores are due to open in the Blatina and Skalica neighbourhoods as well as in Sinj, Drniš, Solin, Kaštela, Jelsa, Stari Grad, and Hvar Town. The most wellknown Pipi-stand is by the Dalmacijavino factory in the Port of Split, adjacent to the ferry terminal.