October 12, 2019 - The imperfect beach body is in the spotlight thanks to popular Dalmatian soft drink Pipi.
You might know Pipi as one of the most famous soft drinks in Dalmatia, where it is not just any ordinary beverage. Namely, Pipi is synonymous with the sea, Dalmatia, and the summertime - and upon entering Split, it’s hard to miss their clever billboard.
Known for their canny marketing and the wildly popular slogan ‘boli mi Pipi’, which those of you in Dalmatia know well, Pipi is a staple of Split and the Dalmatian region. And they are especially remembered for their catchy songs and timeless TV adverts.
Thus, the legendary Croatian brand has shown its brilliance once again, this time paying tribute to those who feel good, confident, and relaxed in their imperfect bodies. Along with the famous slogan “boli mi Pipi’, the first-ever monument to the anti-beach body has been erected at Bacvice beach in Split, located right next to the popular Žbirac cafe.
“It's summer, and where are you? You're not at the gym. Well, who cares, because this year, you’re wearing a relaxed look. The time has come that all the unfit, untoned, and heavy-boned true kings of relaxation get their place under the sun.”
“And I can only say #bolimepipi,” Pipi posted on Facebook.
Dalmatinski Portal writes that Pipi did not choose Bacvice beach by chance - after all, the legendary commercial featuring Ana Sasso was filmed here, and more recently, the ‘Limunada’ commercial with football club Hajduk.
Introduced in the 1970s, the non-alcoholic orange drink by Dalmacijavino was the answer to Badel's then-popular orange drink, "Nara".
Fun fact: Legend has it that the new Pipi drink was supposed to attract a younger crowd and was named after the heroine of the same children’s book - Pippi Longstocking. The author of the famous children’s tale, Astrid Lindgren, is said to have given her blessing to use the name and renounced all rights.
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