August 24, 2021 - How is the 2021 Safe Stay in Croatia label being used around the country? Tourism workers chime in. 

Jutarnji List spoke to tourism workers around Croatia about using the 2021 Safe Stay in Croatia label. 

"When we started implementing measures to protect guests and staff from Covid-19 last year, we were initially afraid of how they would accept it. Still, they are on vacation, and we set some rules for them. It turned out, however, that the reactions of the guests were extremely positive, after all, and they want to feel safe and protected on vacation," said Marina Josipović, the owner of the Park Hotel in Makarska. They also boast several international safety certificates, which prove that they take compliance with measures and safety very seriously.

"Upon arrival, we measure the temperature of all guests. If it is slightly elevated, we repeat the measurement after some time because guests come from the outside heat, so we give them time to cool down. There is plexiglass at the reception; everything is often disinfected; we have reduced the number of deck chairs by the pool to allow distance and limit the number of visitors in the wellness area. We are cautious when serving food and drinks," Marina Josipović adds, emphasizing that more than 70 percent of hotel employees have been vaccinated.

Protecting guests and employees from infection is their main motivation, just like other tourism entities that have received the now recognizable Safe Stay in Croatia label since this spring.

Krešimir Ledić, the cult Zagreb restaurant Balon owner, points out that they did not make protocols to satisfy the form but to make their guests feel safe and comfortable.

"We acted according to all protocols prescribed by the Ministry, and even more. Masks, disinfectants, space between tables, air purifiers... We are lucky to have a large, spacious terrace where guests can be away from others and feel comfortable," says Ledić, and adds that 95 percent of his employees are vaccinated.

Kopački Rit Nature Park has been proud to hold the Safe Stay label since the first day of the program. The Nature Park's department head for the reception of visitors and education, Ružica Marušić, points out that visitors react well and that refusing to follow the rules is really rare.

"We got the Safe Stay label easily because we take care of safety beforehand, and more than was prescribed. For example, all of our employees wear masks because they come in contact with many people, and everyone is vaccinated except those who have medical contraindications. Masks are mandatory for visitors indoors and on boats, and if they do not have their own, we will provide one for them. As a result, people react well, the rules are clearly marked, and everyone is more comfortable when they feel safe," says Marušić and adds that a lot of people come to the park aware of the responsibility for both visitors and their employees.

The same is pointed out by Ružica Božić Cerovac, the owner of the Chocolate Museum in Zagreb, who says that the hygiene standards were at the highest possible level even before receiving the Safe Stay label.

"Employees wear masks, keep their distance, ventilate, make sure that no more than ten people are in one room at a time ... We are proud that no visitor is endangered at any time," says the owner of the museum, which is a favorite attraction in Zagreb.

The Zadar adventure tourism agency Feral Tours owner, Iva Bencun, shows how the crisis has changed tourism. Activities in nature and active holidays are more in demand than ever, and with it, all booking and all arrangements now take place online.

"We work with small groups, masks are worn in transfers, everything is regularly disinfected, but most programs take place outdoors, so in that sense, there was no need for some large adjustments," says Bencun.

Research shows that most tourists prioritize the safety and cleanliness of the space they will stay in when choosing a destination. Today, guests are primarily looking for safety: a safe stay, the care of the hosts about hygiene standards, and the safety that they will not be infected during their vacation.

Listening to these needs, the Ministry of Tourism and Sports of the Republic of Croatia, with the support of the Croatian National Tourist Board and tourism partners, launched the Safe Stay in Croatia project earlier this year, which devised protocols of business and treatment of users in all tourism and tourism-related activities, all with one goal - a safe stay in Croatia. As a result, almost 17,000 applications have been approved since the start of the project.

For all you need to know about coronavirus specific to the Republic of Croatia, including test centres, vaccination points, and travel and border rules, make sure to check out and bookmark our dedicated COVID-19 section and select your preferred language.

March 17, 2021 - Slovenian media has noticed that the Safe Stay in Croatia campaign is not available in the Slovenian language, although Slovenians are the second largest market for Croatia. 

According to the Slovenian daily zurnal24.si, the Safe Stay in Croatia page can be translated into nine foreign languages on the campaign's main website, but there is no Slovenian among them. Thus, they have sent an inquiry to the Croatian National Tourist Board (CNTB) Head Office to explain this to Slovenian readers, reports Jutarnji List.

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A similar inquiry was submitted by Jutarnji List, after which the Croatian National Tourist Board clarified that the Safe Stay in Croatia page will be translated into Slovenian by the end of March and that they have decided to carry out activities that do not involve the classic lease of advertising space.

"Regarding the accompanying promotional campaign, the Croatian National Tourist Board carries out PR and marketing activities, i.e., advertising activities within the Safe Stay in Croatia campaign, in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands.

On the other hand, in the Slovenian market, due to its proximity and excellent knowledge of the Croatian tourist offer from Slovenian partners and the guests themselves, activities are carried out through other communication channels.

In other words, the Croatian National Tourist Board Representation in Slovenia organizes training and presentations of the Safe Stay in Croatia project, intended for travel agents, partners, carriers, and today begins a two-day b2b workshop where all segments of the project will be explained in detail.

PR activities are continuously carried out through Slovenian media to inform the general public, and information about the project is also placed through newsletters," explained the CNTB.

By the way, according to the CNTB data for 2020, the importance of Slovenian tourists is best evidenced by the fact that last year they realized as much as 15% of the total number of overnight stays in Croatia, ahead of German tourists who achieved 23%.

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