March 17, 2021 - Slovenian media has noticed that the Safe Stay in Croatia campaign is not available in the Slovenian language, although Slovenians are the second largest market for Croatia.
According to the Slovenian daily zurnal24.si, the Safe Stay in Croatia page can be translated into nine foreign languages on the campaign's main website, but there is no Slovenian among them. Thus, they have sent an inquiry to the Croatian National Tourist Board (CNTB) Head Office to explain this to Slovenian readers, reports Jutarnji List.
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A similar inquiry was submitted by Jutarnji List, after which the Croatian National Tourist Board clarified that the Safe Stay in Croatia page will be translated into Slovenian by the end of March and that they have decided to carry out activities that do not involve the classic lease of advertising space.
"Regarding the accompanying promotional campaign, the Croatian National Tourist Board carries out PR and marketing activities, i.e., advertising activities within the Safe Stay in Croatia campaign, in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands.
On the other hand, in the Slovenian market, due to its proximity and excellent knowledge of the Croatian tourist offer from Slovenian partners and the guests themselves, activities are carried out through other communication channels.
In other words, the Croatian National Tourist Board Representation in Slovenia organizes training and presentations of the Safe Stay in Croatia project, intended for travel agents, partners, carriers, and today begins a two-day b2b workshop where all segments of the project will be explained in detail.
PR activities are continuously carried out through Slovenian media to inform the general public, and information about the project is also placed through newsletters," explained the CNTB.
By the way, according to the CNTB data for 2020, the importance of Slovenian tourists is best evidenced by the fact that last year they realized as much as 15% of the total number of overnight stays in Croatia, ahead of German tourists who achieved 23%.
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