March 17, 2021 - Sveti Martin na Muri has become the first Safe Stay destination in Croatia!

HRTurizam writes that Sveti Martin na Muri has become the first destination where all tourist facilities apply health and safety protocols to prevent the spread of the COVID-19 virus as part of the "Safe stay in Croatia" label. 

This means that all participants in tourism at the destination level have met the requirements for this safety label.

“The prescribed protocols cover all accommodation facilities in which catering activities are performed or provide tourist services and all catering facilities in the Sveti Martin na Muri destination. Compactness, synergy, and cooperation at the destination level have once again proved to be vital in achieving results. See you at Safe Stay Sveti Martin na Muri," said David Novinščak, director of TZO Sveti Martin na Muri.

After registering and receiving a notification that you are included in the list of those carrying the Croatian safety label, at the same time, you will receive a notification that the physical label can be picked up at the local tourist board operating in the area where the entity is located, i.e., where it provides tourism services. The physical form of these labels are distributed to regional tourist boards, which carry out further distribution to local tourist boards.

In addition to the labels available in physical form, label holders will also receive a vector logo of the certificate, which should be promoted through all posts, communication, and visuals. 

The application of safety and health protocols and the perception of safety and communication will play another crucial role this year.

According to the Ministry of Tourism and Sports' official information, a total of 10,205 applications have been received to date. Nine thousand nine hundred five subjects were processed, of which 8,650 subjects have already received the safety label.

You can apply HERE.

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November 15, 2019 - Sveti Martin na Muri is the new national European Destination of Excellence (EDEN) in the field of wellness and well-being tourism. 

HRTurizam reports that this prestigious title, which has been awarded by the European Commission since 2006, was awarded to Sveti Martin na Muri in Ilok, the city which, with Vukovar and Vučedol, was the national EDEN winner for 2016/2017 on the topic of cultural tourism. In addition to the winning destination, four finalists, famous destinations for health and wellness tourism - Stubičke Toplice, Daruvar, Tuheljske Toplice and Krapinske Toplice - were presented at the ceremony held at Odescalchi Castle.

"Health tourism has seen the fastest growth in the tourism industry with an annual rate of 15 to 20 percent and strongly influences the creation of year-round tourism. Seven percent of tourists come to Croatia motivated by health reasons, while eight percent come for wellness offers, and it is also known that such guests are good consumers, who on average spend 20 to 30 percent more than the “classic” tourists. Therefore, I am extremely pleased that the theme of this year's EDEN Award is wellness and well-being and that Croatian wellness destinations have recognized the opportunity for additional promotion in the European broadcasting market through this project,” said Croatian Tourist Board Director Kristjan Stanicic, adding that he sincerely congratulates the representatives of Sveti Martin na Muri, as well as all other finalists. 

The winning destination, or winner of the EDEN title, will be promoted on the official website of the European Commission and the Croatian National Tourist Board, and according to Slavia Jacan Obratov, Director of the Sector for the Tourist Board and Product Development in the Croatian National Tourist Board, the winner and finalists will be presented at the European level and join a European network of destinations promoting sustainable tourism.

Since the beginning of the project, the Croatian National Tourist Board, with the system of tourist boards and in cooperation with the Ministry of Tourism, has conducted EDEN selection following the set topics given so far by nine national EDEN winners and 36 finalists.

The latest winner, Sveti Martin na Muri, is a recognizable wellness destination for continental tourism. Rudi Grula, head of the Međimurje County Tourist Office, says it is a local community highly aware of sustainable tourism.

"The synergy of all stakeholders achieves the competitive advantage that makes Sveti Martin na Muri stand out over similar destinations. Terme Sveti Martin is the bearer of new trends in wellness and well-being through innovative offers linked to the anthroposophical principles of Rudolf Steiner, biodynamic agriculture and a wide range of active holidays,” said Grula.

And the wellness industry is looking for authentic and innovative products, which was pointed out in the panel “Wellness and well-being of tourism - are we following trends?” held at the ceremony. Eminent Croatian experts and tourism professionals - Slavija Jačan Obratov on behalf of the CNTB, Ivana Kolar, owner of Julius Rose, Izabela Vrtar, editor-in-chief of Sensa magazine, Marcel Medak, director of Bizovac Spa, Manuel Magdić, manager of Pannonian Health cluster, concluded that Croatia has the potential and resources to develop health and wellness tourism, as demonstrated by this year's finalists of the European Destination of Excellence. It is this segment of tourism offer that can be the basis for the development of non-traditional tourist destinations such as those promoted through the EDEN project.

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Have you ever been to Sveti Martin na Muri? Meet one of continental Croatia's gems.

Total Eco Croatia continues our look at the sustainable hotels of Croatia with Terme Sveti Martin located in Sveti Martin na Muri in Međimurje County.