For a long time now, we've been trying to show and tell people that Croatia is far, far more than just the sun and the sea. Sure, the sparkling Adriatic and the warm climate is of course a big draw for many who take to Croatia's beautiful coastline every summer, but those who think that's all that this incredible little country has to offer are sadly mistaken.

I'm not just talking about the more encouraging numbers of tourists starting to uncover continental Croatia, Eastern Croatia and the country's various hidden gems, but about the Croatia which lies outside of the tourism bubble entirely, well... almost.

Tourism makes up a large part of Croatia's GDP and there's no denying that it is by far the country's strongest economic branch, this is not always a particularly positive thing and owing to it, Croatia has been plagued by enormous seasonality in terms of the economy and the labour market. Unemployment traditionally drops quite suddenly and by a significant amount during the run up to the bustling summer tourist season, especially on the coast, and then rises once again come the end of October thanks to the attempted lengthening of the tourist season, if not before.

Now a victim to a demographic crisis, mass emigration thanks to the country's membership of the EU's single market and a strange paradox in which there are no jobs but plenty of would-be employees but also many jobs and nobody who wants to do them, it's becoming more and more obvious that despite it being the country's strongest economic branch, relying almost entirely on tourist money might not be the best plan. 

So, what else does Croatia have? It has some excellent doctors and nurses and many truly outstanding medical facilities. As Croatia tries to position itself as much more than ''just sea and sunshine'', medical tourism, or perhaps better to say ''health tourism'' has begun to take off, and with some promising results. Just recently, Donald Trump's first wife, Ivana, was in Zagreb for eye surgery at the well known Svjetlost clinic, where she underwent a procedure to restore her vision to normality and afford her a life without glasses and/or contact lenses. People like Ivana catch people's attention, and she's just one of many who have found their way to Croatia for a procedure of some sort.

As Poslovni Dnevnik/Marija Crnjak writes on the 29th of April, 2019, tourists from the United Arab Emirates (UAE) are increasingly travelling to Croatia and love luxury hotels and villas, and the Croatian National Tourist Board (HTZ) is set to present Croatia's rich tourist offer at the ATM Arabian Travel Market in Dubai on May the 1st, 2019.

In the scope of the above, HTZ Director Kristjan Staničić met with media and partners such as WEGO, Medical Ozone, AVIAREPS, Jordan's Tourism Organization, Meetin and Think Strawberries.

"Presenting Croatia on this market and cooperation with the UAE has multiple effects for Croatian tourism and for the economy, and the direct air link between Zagreb and Dubai with Emirates has led to an increased demand from business travellers, as well as tourists from East Asian countries such as South Korea, Japan, Taiwan, Singapore and then even Australia,'' he said.

There are also high expectations from the new Fly Dubai line, which will link Dubrovnik and Dubai from June the 2nd to October the 13th.

Citizens of the UAE realised 25.5 thousand overnight stays in Croatia last year, and most of them came to Zagreb, Dubrovnik and Split. They are typically demanding guests who love a touch of luxury and are travelling more and more.

In addition to HTZ, there are seven co-exhibitors, TZ Zagreb, TZ Dubrovnik-Neretva County, NP Plitvice Lakes, HUP, Amathus Travel Croatia, Abacus Tours and Jung Sky.

Zagreb will be presented in Dubai as a city break, as well as a health tourism destination.

Make sure to follow our dedicated travel and lifestyle pages for much more. If it's just the Croatian capital you're interested in, give Total Zagreb a follow or check out Zagreb in a Page. Find out more about Croatia's blossoming health tourism story, as well as the health system in general, here.

Click here for the original article by Marija Crnjak for Poslovni Dnevnik

As Poslovni Dnevnik writes on the 26th of April, 2019, Ivana Trump, President Donald Trump's first wife, has been staying in Zagreb over the past few days, and one of the main reasons for her visit to Croatia is for her to undergo eye surgery that has now been safely and successfully performed at the Zagreb's well known Svjetlost Clinic.

Owing to the intervention of Svjetlost Clinic, the first wife of Donald Trump has permanently resolved her vision problems.

Ivana Trump is an internationally known public fiture who decided to entrust the health of her eyes to Croatian experts from the Svjetlost Clinic, more specifically to prof. dr. sc. Nikica Gabrić, who personally operated on her.

''I was told about the top ophthalmic clinic in Zagreb by friends from New York who had already had their operations here. With them, I noticed that their operations had totally raised their quality of life,'' said Ivana Trump after surgery.

Ivana Trump visited Zagreb's Svjetlost Clinic last year when she arrived in Zagreb to participate as an honorary guest of the Miss Universe Croatia competition. Then, she underwent an examination with Professor Gabrić, who advised her to install Symfony intraocular lenses to solve her vision problems. Back then, she couldn't undergo the surgery due to obligations she had, but that's why she visited Zagreb again to get rid of the need to wear glasses forever.

"The operation was fast, painless, and I can see today without any problems without glasses. I have a completely different and glorious view of the world I'm going to discover again,'' added a satisfied Ivana Trump.

"With the arrival of patients like Ivana Trump, the perception of Croatia is beginning to change as a country that offers guests just the sea and the sun. Such events create the story of Croatia as a desirable destination for health tourism and the country where the most demanding patients can get top medical services. The Svjetlost Clinic crossed over the borders of Croatia long ago and has become a brand known out there in the world, and this can only be achieved if you have modern technology, top-notch experienced specialists, but also a special approach for every patient,'' stated dr. sc. Nikica Gabrić.

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As Lucija Spiljak/Poslovni Dnevnik writes on the 24th of April, 2019, Vid Juračić, a young Croatian architect, is the initiator of the fun and educational YouTube project ''Kvart priča''.

''It's important to try and do a variety of things while you're still at college because that's the right time to experiment and capture your dreams,'' these are the thoughts which are guiding 26-year-old Vid Juračić, a young Croatian architect, YouTuber and entrepreneur, and the initiator of the aforementioned educational and entertaining YouTube series project.

As part of the series, Vid visits various Zagreb neighbourhoods and, through the stories of this young man and an old man, he gets his followers better acquainted with some of the most hidden corners and the sights of the Croatian capital city of Zagreb in just fifteen minutes. Although he has successfully completed his education in architecture, Vid isn't spending his time designing houses but producing video content, and given the many ideas, plans and ambitions he has, this is just the beginning of the innovative content he creates which will be offered to his growing follower base.

After this multi-talented Croatian video maker realised that creating video content was what he wanted to do in life, he opened a company for making video footage, in which he offers video and movie production services; from the development of scenarios, recording, directing, to editing.

"I make a living from that. I can't complain, there's work. At the moment, I've been taking a break from working with clients and devoted myself solely to my own projects like Kvart priča,'' Vid explained. He first became lured by scenography four years ago, and then he began to work with recording, editing and directing. That's how his desire to create his own film was born. "I recorded my first short feature film back in 2015, and shortly after that I started working on YouTube videos. Working with videos and movies is a lot more exciting for me at this moment in time, but I'm sure I'll get back to architecture eventually, even if it's just to design my own house for myself,'' said Vid.

YouTube and all of the similar networks that have emerged with the birth and quick development of the Internet are currently the mainstream media, though such platforms may not be well-known to some people, says Vid, adding that it's difficult to state all of the jobs YouTube offers today.

"Americans have put all of this under one name, it's a bit banal, ''content creator'', which is perhaps the simplest way to describe these new types of jobs. Therefore, there's room for everyone's ideas. If people want to watch what you're doing, even if that's a relatively small number of people, then there's an opportunity to make more out of it than just a hobby. Attention is the top currency in the world, through attention, time is spent, and time is money. What people spend time on is worth it; that's why Instagram and YouTube get it,'' he explains.

This young Croatian entrepreneur believes YouTube will be a long-standing source of earning for a long time, given that we're actually only at the very beginning of the era in which people are making money from posting online.

"As far as YouTube is concerned, more people are watching it than creating videos on it, which is a great thing for those of us who do create; the demand is huge, the offer is limited, it couldn't be better,'' says Vid. The secret of his success is authenticity, but also the fact that he values ​​everyone who watches and follows him, which is one of the main reasons why he doesn't want to sell out.

"I don't do what I'm doing to become richer, but because I want to leave behind something that people will be able to appreciate today and in fifty years, but of course I still want to be financially successful," he says.

''It's recommended that people doo something alongside their current job because you never know what opportunities will come knocking with time. It is important to emphasise that it is very difficult to dedicate yourself properly to something when you already have a job and work from 09:00 to 17:00, so I'd especially like to emphasise the fact that it's important to try and do various things while you're still at college. That's the right time for experiments and capturing dreams,'' noted Vid.

"I have a lot of ideas for new projects and it's always a fight with time because I don't have enough of it to do all these projects. I want to make a spin off series of Kvart priča - Otok priča, where I visit the Adriatic islands during the summer. Of course, there's also the ability to make Kvart priča for other Croatian cities. But I'm also planning some projects unrelated to Kvart priča, such as directing a long film. I've always got plans,'' concluded Vid Juračić.

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Click here for the original article by Lucija Spiljak for Poslovni Dnevnik

Although the Croatian economic situation isn't the most promising one in the world and you’ll encounter and many young people are leaving the country in search of better future, not everything is as bad as the news might suggest.

Croatia is full of young, driven, educated and ambitious individuals who want to create something for themselves in their own country by founding startups.

On a very long list of successful Croatian startups, TalentLyft, is a name you should remember. It was recently recognised as the best Croatian startup by Global Startup Awards. EU-Startups, the leading online publication with a focus on startups in Europe, has also found TalentLyft to be the most promising Croatian startup you should look out for in 2019 and beyond.

Founded in 2015 in Zagreb by two developers, Mario Buntić and Nikola Biondić, TalentLyft is a startup that developed a recruiting software that modernises and simplifies the recruiting process, in other words, it is a recruiting tool that helps companies find, attract and hire the best talent. It offers both recruitment and marketing solutions to attract the best candidates, and an applicant tracking system to solve post-application problems such as effective candidate communication, a database with all the applicants and their profiles, candidate assessment kits and scorecards, and interview scheduling all in one place.

Today, TalentLyft boasts thirteen full time employees and is currently located at Technopark (venue for startups at Velesajam).

In a brief interview with Total Croatia News, they revealed that startup life in Croatia isn't easy. There are many barriers to overcome in order to enter the market and start a business, starting from bureaucratic conundrums to finding capital investors, which is difficult to do in this environment. There is not much support for small firms and startups, so you’re very much on your own. Instead of focusing on new, promising sectors such as IT, the Croatian Government still invests in outdated industries.

Times and job markets are changing, and so should their investments.

‘’There's always a solid chance that your product will fail,'' they say. The startup life is risky, challenging and uncertain and requires a lot of hard work, devotion, persistence and compromise. However, despite, or exactly because of that, working in a startup offers a unique chance for personal and professional skill development and career advancement. When you are a small startup, you need to deliver a game changing solution and product in order to compete with the big guys. The only way to do that is by having all of your employees constantly learn new things, experiment and innovate.

‘’Since TalentLyft is a small group, every employees’ opinion is important; changes are embraced rapidly making us more agile’’, they state.

They are also proud of the fact that they're working with latest technologies in the fields of artificial intelligence and machine learning, emphasising the fact that their employees’ knowledge needs to be up to date and that you can lose good people if they’re stuck working with old technologies.

‘’Yes it’s the employees’ responsibility to keep learning, but it’s our responsibility to provide them with the tools necessary for that,'' they state from this Croatian startup.

They love the fact that they are a small team because it means there's a better connection: ‘’You know everyone by their name, you work hard together, you share your struggles and the laughs, and you get the chance to build something from the ground up.’’

The startup life is for those who embrace challenges, seek new ways of doing things, and question the status quo.

‘’When you manage to gather together a group of people like that, every day feels like an adventure and there is no challenge you can’t tackle in the end.’’

Let's hope we'll see more examples like this across Croatia in the near future.

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Just how close are we to a real digital Croatia? The answer is unclear and as varied as ever, but some Croatian cities have shown promise with some rather impressive and encouraging results.

As Novac/Gradonacelnik.hr writes on the 23rd of April, 2019, although more and more cities are gradually digitising their business and investing in smart city solutions, and some of the most advanced have almost completely switched to doing solely digital business, generally speaking, Croatian cities are only in the very early stages of the much needed digital transition, just as Croatia is, as a country, at the very bottom in Europe in terms of the digital readiness of general society and the economy.

As the methodology for ranking cities in terms of digital readiness is only at its very beginning even at the European level, stories and analysis of the "smart city" concept development here in Croatia are still very much based on individual experiences, examples and projects.

That is why, in order to gain a real elementary insight into the digitalisation of Croatia's services and the communication of the country's many city administrations with citizens, experts from Apsolon, a consulting company specialising in digital business development, has undertaken the very first major study of the ''digital readiness'' of twenty of the largest cities across Croatia. This study, according to project manager and smart management director at Apsolon, Ivana Novoselec, is the basis for the further development of research tools and methodology that will track the development and progress of Croatia's cities on an annual basis.

In its study, Apsolon divided the cities into three categories - large (Zagreb, Split, Rijeka, Osijek), middle (Zadar, Velika Gorica, Slavonski Brod, Pula and Karlovac) and smaller cities (Sisak, Varaždin, Šibenik, Dubrovnik, Bjelovar, Kaštela, Samobor, Vinkovci, Koprivnica, Đakovo, Vukovar.)

The digital readiness index at Apsolon was set based on several criteria - the availability of e-services (the number of administrative services and their digitalisation rate in Croatia), the availability of site service information and the development of unified services for making payments in the city, then came the availability of city data, the level of citizen participation in decision making and communication channels between the city administration and citizens, ie, the availability of data and time in which citizens receive answers to their various questions. At this stage, Apsolon hasn't entered into the internal processes in Croatia's city administrations, but rather focused on what services are offered to the city's citizens and how long such things typically take.

After this type of indexing and ranking, the title of the ''digitisation champion'' among the Croatian cities was awarded to the City of Rijeka, thus confirming its status as the best city in the Smart City category which it won last year. Apsolon pointed out that the City of Rijeka has achieved the greatest advances in the systematic raising of the quality of its services, but also the opening of data and communication channels to citizens.

"Rijeka as the most advanced city in Croatia in terms of digitisation and is characterised in particular by the emphasis on openness and communication with its citizens. Its administration is oriented towards clear communication (a very clear centralised e-services approach with well-organised access to all automated services and available forms), openness and participatory management," said project manager Ivana Novoselac.

In many categories, especially those relating to the functional aspects of digitisation (advanced digital services, e-citizen connectivity, etc.), Rijeka is followed closely by the City of Zagreb.

The city of Pula is the most advanced middle-size city in Croatia, which also presents its services and available information to its citizens in a systematic and very detailed way, raising standards in terms of transparency and interaction with citizens, and is certainly a champion among cities with between 50.000 and 100.000 inhabitants.

In relation to the criteria relating to specific functional and technological solutions, Karlovac, Velika Gorica and Zadar follow. For the City of Karlovac the large number of available administrative procedures on its website and responses to citizens' inquiries are generally quick made it stand out from the crowd.

Among the small cities in Croatia, there is no distinctly dominant digital champion, but according to research findings in different aspects of digitisation, Dubrovnik, Samobor, Sisak, Koprivnica and Varaždin appear to be the most successful ones, according to this research. Among the prominent representatives of this category, Dubrovnik is strategically trying to profile as Smart City and has a high quality City Card, e-Visitor platform, is very active on social networks and it continuing to develop innovative application solutions. When it comes to the number of digitally available services, Koprivnica ranks above all.

Samobor, which is particularly active on social networks and is the category winner for social networking, has a very comprehensive and interactive website which separates the site accordingly and has adjusted all of the information for citizens and for visitors, as well as separating foreign visitors from domestic ones.

It should also be noted that Bjelovar is extremely proactive in the field of the digitalisation of its administration, it is working on applicative transparency solutions as well as on internal digitalisation processes. What is particularly commendable is Bjelovar's focus on the digitalisation of its internal processes.

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Click here for the original article by Novac/Jutarnji/Gradonacelnik.hr

A successful Spanish startup which has spread to 105 cities in twenty countries in Europe, Africa, and Central and South America since 2015 has begin operations in no less than Zagreb.

As Marta Duic/Poslovni Dnevnik writes on the 23rd of April, 2019, Glovo, a fast delivery application (app) which allows customers to purchase, receive and send any products within the city within less than 45 minutes, has started its operations in the Croatian capital city of Zagreb.

"For now, Glovo has employed seven people in the ''core'' team in Zagreb, eighteen in customer support and fifty delivery people. Therefore, a total of 65 people are in employed in this operation, we're only just beginning, and we're also still actively employing people. The expectations are high because we think that there's a lot of room for first-class fast delivery on the Croatian market and the inclusion of a large number of partners in the on-demand economy trend. People are now accustomed to having everything at their fingertips, quickly and easily accessible, and that's what we provide - products from the entire city delivered within 30 to 60 minutes to the end user,'' stated general manager for Glovo Croatia, Teo Širola.

This Spanish startup started back in 2015 in Barcelona, Spain, and has since expanded to 105 cities, ranging from Paris and Milan and Istanbul and Nairobi, in twenty countries across Europe, Africa, Central and South America. More than fifteen million orders from partners such as McDonald's, KFC, Starbucks, and the like have been delivered around the globe via Spain's Glovo app. They have more than three million users, 10,000 partners and work with a network that involves more than 30,000 couriers.

"The first reactions we've had have been positive. We still need to educate the market in terms of the service we provide and explain that what we do is exclusively delivery. Specifically, we deliver straight from the restaurant (or store) to the customer, effectively delivering the service as if the buyer picked up the food (or the item) themselves. This is different from the services that have been provided on our market so far, where more orders are delivered at the same time, so, let's say, the tastes and smells have been mixed, and the food that eventually comes to the customer's door is cold,'' noted Širola. Aside from doing deliveries by car, Glovo uses bicycles and scooters to squeeze through heavy city traffic faster, and offer a more ecologically aware delivery option.

"Zagreb is accelerating the transformation in the domain of fast delivery in Croatia, and our vision is to bring the practicality of technology closer to everyone," says Širola.

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Click here for the original article by Marta Duic for Poslovni Dnevnik

The Croatian capital city unfortunately has many worn facades and buildings, and the bid for Zagreb's Blok Badel will be opened in just one month and will run until May the 15th, and the selected investor should be known early on in June.

As Poslovni Dnevnik writes on the 22nd of April, 2019, the City of Zagreb issued a public call for potential investors in the realisation and development of the Blok Badel project. This is a space located near the very centre of the city, about 30,000 square metres bordered by Vlaška, Šubićeva, Martićeva and Derenčinova. The expected value of this investment is about 750 million kuna, according to Tocka na i.

Potential investors are required to have a total value of their realised projects of at least 1 billion euros, have adequate experience in the reconstruction and conversion of historical or protected facilities over the last ten years, and also have experience in the realisation of public-private partnership projects of a minimum value of 75 million kuna.

Bids which do not provide evidence on the development of similar projects over the last ten years and proof of their completed projects for the development of residential, office, hotel and multifunctional facilities will not be considered.

"The location has some great potential with regard to its position, it's very well connected with public transport, it's close to a car park (garage), the city centre, city squares and historical and cultural sights. The realisation of this project will involve the restoration, construction and redoing of the entire block as the only block in this part of the city that hasn't been completed and has no clearly defined urban structure and purpose.

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Get your wallets and credit cards ready as something new opens its doors Sesvete near the Croatian capital city of Zagreb, breathing life into an old building and potentially the local economy, too.

As Poslovni Dnevnik writes on the 17th of April, 2019, the brand new Five Star Outlet has officially opened its doors in the place of the former Europatrade building and has a great many leading international brands in its rich assortment.

Otherwise, Sesvete's new Five Star Outlet is the very first cosmetics outlet in the Republic of Croatia, covering 1200 square metres of space in total.

Customers from Sesvete and beyond will now be able to purchase products designed for all generations and all kinds of needs in just one place, and the assortment of offered items for sale in the new centre will be constantly changing and being updated so that all the necessary supplies can be obtained at the lowest possible price at any given time without any deteriorated quality in any of the available segments.

Sesvete's new shopping outlet will be the new home to very many hugely popular leading international brands such as Loreal, Nivea, Max Factor, Vileda, Make Up Revolution and Rossman, a high quality and extremely popular German brand that will be found for the first time on the shelves of some Croatian stores.

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As Poslovni Dnevnik writes on the 15th of April, 2019, this past weekend, as part of a socially responsible project, the popular JYSK retail chain held a voluntary action to plant 10,000 European beech seedlings in two zones in the Medvednica Nature Park in Sljeme, above Zagreb, which have been most adversely affected by the weather's elements over last few years.

"We got together on Sljeme so that JYSK's volunteers, together with citizens, planted 10,000 beech seedlings donated by JYSK as part of our action. We're renewing the area in two zones of the Medvednica Nature Park, which died a couple of years ago after stormy weather.

''In addition to helping financially as a company through such projects, we want to help and in a different way to keep track of nature for the next generation,'' said Vesna Kukić Lončarić for JYSK Slovenia, Croatia, Bosnia and Herzegovina and Serbia.

The project was realised in cooperation with Croatian forests (Hrvatske šume), and the afforestation was carried out in the area around PD Risnjak within the Medvednica Nature Park. Despite the unfavourable weather conditions and even some snow, the afforestation action was supported by numerous citizens interested in the conservation of the environment who planted as many as 10,000 seedlings in the aforementioned locations. Among them was the famous Croatian singer Mirela Priselac Remi.

"We welcome JYSK's initiative and we'd like to thank them for their activities as part of their socially responsible business towards the forests. Such actions contribute to raising awareness among all citizens of the need for forest conservation and they are endangered by climate change and the irresponsible behaviour of individuals,'' she stated.

''Without the forests, there's no clean air nor is there any clean water, and such young and healthy forests as are sprouting here are our best allies in alleviating the consequences of climate change. There are multiple uses of forests, and only with responsible management can we manage to preserve them,'' said Damir Miškulin from Croatian forests.

For this project, JYSK collected funds from the sale of 50 percent of recycled plastic bags during the first three months of this year, which were donated for the purchase of seedlings for the purpose of afforestation. JYSK's objective is to raise public awareness of the importance of our forests and their development with a positive example, and continue to implement such projects throughout the year and throughout the whole of the Republic of Croatia.

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This Croatian startup's beginnings come from Zagreb and it first became well known back in 2014 as the first startup attract a large investment from outside of the Republic of Croatia.

As Bernard Ivezic/Poslovni Dnevnik writes on the 12th of April, 2019, the Croatian startup Bellabeat received an investment from AOL Ventures in the amount of 14.2 million dollars, the equivalent of 12.5 million euros. It's not the biggest investment to be received by a Croatian startup last year, as that remains marked by Porsche's entrance into the co-ownership of Rimac Automobila for 18.7 millions euros, but it remains the second largest. Bellabeat has so far kept this massive investment secret.

AOL is one of the three largest Internet service providers in the United States of America. The company is part of the large Verizon group, which owns a number of popular media outlets including The Huffington Post, Engadget, TechCrunch, and MapQuest. In the group is also the former Yahoo and the AOL Desktop software solution.

Croatia's Bellabeat underwent restructuring half a year before the investment took place, at the end of 2017 and in early 2018. The company then let a number of its employees go. Sandro Mur, co-founder and director of Bellabeat, subsequently announced that he currently has a total of fifty employees and plans to increase this number to seventy. At that time, the Croatian company's focus was on establishing an office across the Atlantic over in New York. The company has developed a range of high-tech products for women, from jewellery to smart water bottles, and plans to deal with artificial intelligence in the health preservation sector.

Five years ago, the founders of Bellabeat, Sandro Mur and Urška Sršen, set the bar very high for Croatian startups. They received a record 4.5 million dollar investment from a number of well-known investors. Among them were actress Jessica Alba, the creator and leading developer of Google Earth, Paul Buchheit, the founder of TechCrunch, Michael Arrington, one of the hundred richest people, Nicolas Berggruen, and one of the most famous investors in the Silicon Valley and one of the very first to have invested in Google and PayPal, Ron Conway.

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Click here for the original article by Bernard Ivezic for Poslovni Dnevnik